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Hello, I’m Melody Kagwiria Mwitimi, a seasoned Social Media Lead with a proven track record of creating engaging content, managing brand channels, and driving audience growth. I’m passionate about transforming ideas into compelling campaigns that resonate with diverse audiences and deliver measurable results. I stay up-to-date with the latest digital tools and trends, translate a company’s voice into creative campaigns, and collaborate cross-functionally to deliver marketing goals with clarity and creativity.…Hello, I’m Melody Kagwiria Mwitimi, a seasoned Social Media Lead with a proven track record of creating engaging content, managing brand channels, and driving audience growth. I’m passionate about transforming ideas into compelling campaigns that resonate with diverse audiences and deliver measurable results. I stay up-to-date with the latest digital tools and trends, translate a company’s voice into creative campaigns, and collaborate cross-functionally to deliver marketing goals with clarity and creativity.

Melody Kagwiria Mwitimi

Social Media Manager, Influencer Marketing Manager, Project Manager, +4

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Hello, I’m Melody Kagwiria Mwitimi, a seasoned Social Media Lead with a proven track record of creating engaging content, managing brand channels, and driving audience growth. I’m passionate about transforming ideas into compelling campaigns that resonate with diverse audiences and deliver measurable results. I stay up-to-date with the latest digital tools and trends, translate a company’s voice into creative campaigns, and collaborate cross-functionally to deliver marketing goals with clarity and creativity.…Hello, I’m Melody Kagwiria Mwitimi, a seasoned Social Media Lead with a proven track record of creating engaging content, managing brand channels, and driving audience growth. I’m passionate about transforming ideas into compelling campaigns that resonate with diverse audiences and deliver measurable results. I stay up-to-date with the latest digital tools and trends, translate a company’s voice into creative campaigns, and collaborate cross-functionally to deliver marketing goals with clarity and creativity.

Available to hire

Hello, I’m Melody Kagwiria Mwitimi, a seasoned Social Media Lead with a proven track record of creating engaging content, managing brand channels, and driving audience growth. I’m passionate about transforming ideas into compelling campaigns that resonate with diverse audiences and deliver measurable results.

I stay up-to-date with the latest digital tools and trends, translate a company’s voice into creative campaigns, and collaborate cross-functionally to deliver marketing goals with clarity and creativity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Swahili

Advanced

Work Experience

Account Manager at Pulse Kenya

August 1, 2024 - Present

Account Manager responsible for nurturing relationships with clients, ensuring satisfaction and retention, and identifying opportunities for growth and upselling. Achievements include spearheading the adoption of AI to enhance client service and engagement; effectively managing client budgets for profitability; and collaborating with internal teams to deliver integrated service delivery. Duties included maintaining long-term client relationships, serving as the main point of contact, coordinating with internal teams to execute projects, spotting growth opportunities, and providing regular ROI reports while promptly resolving client issues.

Social Media Manager at Skywall Marketing

May 1, 2024 - July 31, 2024

Managed and enhanced the organization’s online presence. Achievements include a 25% increase in engagement through strategic content planning, campaigns that went viral increasing brand visibility, successful event promotions, effective crisis management, data-driven optimisation using analytics, and influencer partnerships to boost credibility and reach. Duties included creating engaging content, maintaining a content calendar, planning and executing campaigns, monitoring performance, and providing regular performance insights.

Social Media Lead at Freelancer

February 1, 2023 - May 31, 2024

Led social media strategy for multiple organizations to raise brand awareness, engagement, and traffic. Achievements include a 50% increase in brand visibility, 30% growth in overall engagement, audience personas that boosted social referrals by 25%, and collaboration-driven content increasing engagement by 40%. Managed two major campaigns delivering over 1 million impressions and maintained rapid response times, improving customer satisfaction by at least 20%. Duties included strategy formulation, cross-functional collaboration, campaign execution, analytics, and staying current with industry tools and trends.

Influencer Manager at Affluence Kenya

October 1, 2022 - January 31, 2023

Developed and maintained influencer partnerships and cross-functional campaigns to promote brands. Achievements include revived brand image with 20% higher engagement and 15% follower growth; campaigns with user-generated content increasing brand awareness by 30%; and cross-functional promotions reducing customer complaints by 25%. Duties included planning influencer programs, coordinating partnerships, tailoring content through audience insights, and executing cross-functional promotions that boosted engagement and revenue.

Data Entry Clerk at Kibera Law Courts

December 1, 2020 - August 31, 2021

Verified data accuracy, detected and corrected errors, and ensured data integrity and security protocols. Supported data entry tasks and organized electronic and paper files and records.