Hi, I’m Manuel. I’m a Digital Marketing Strategist with over 20 years of hands-on experience delivering performance-driven campaigns across SEO, paid media, and analytics. I’ve partnered with global brands such as Heineken, Coca-Cola, LVMH, Hyundai, Talkdesk, Mitsubishi, L’Oréal, Sephora, Lufthansa and Air France to translate business goals into scalable digital programs. I excel at aligning digital strategy with business objectives, leading multi-channel initiatives, and optimizing budgets for maximum ROI. I’m fluent in Portuguese and English, and I’m seeking remote or hybrid roles where I can contribute as a consultant, strategist, or senior performance marketing specialist.

Manuel Fernando Ganhão Fragoso Faísco

Hi, I’m Manuel. I’m a Digital Marketing Strategist with over 20 years of hands-on experience delivering performance-driven campaigns across SEO, paid media, and analytics. I’ve partnered with global brands such as Heineken, Coca-Cola, LVMH, Hyundai, Talkdesk, Mitsubishi, L’Oréal, Sephora, Lufthansa and Air France to translate business goals into scalable digital programs. I excel at aligning digital strategy with business objectives, leading multi-channel initiatives, and optimizing budgets for maximum ROI. I’m fluent in Portuguese and English, and I’m seeking remote or hybrid roles where I can contribute as a consultant, strategist, or senior performance marketing specialist.

Available to hire

Hi, I’m Manuel. I’m a Digital Marketing Strategist with over 20 years of hands-on experience delivering performance-driven campaigns across SEO, paid media, and analytics. I’ve partnered with global brands such as Heineken, Coca-Cola, LVMH, Hyundai, Talkdesk, Mitsubishi, L’Oréal, Sephora, Lufthansa and Air France to translate business goals into scalable digital programs.

I excel at aligning digital strategy with business objectives, leading multi-channel initiatives, and optimizing budgets for maximum ROI. I’m fluent in Portuguese and English, and I’m seeking remote or hybrid roles where I can contribute as a consultant, strategist, or senior performance marketing specialist.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

Portuguese
Fluent
English
Advanced

Work Experience

Partner and Digital Marketing at FAIS.CO
June 1, 2015 - November 13, 2025
Founding Partner of the Digital Marketing agency and management of the Online Advertising department. I create Digital Marketing campaigns and SEO projects for a variety of websites. I work closely with clients, such as Talkdesk, to understand their needs and goals to develop efficient Digital Marketing solutions. Fais.Co has been distinguished as Google Partner Agency consecutively for years.
Performance Campaigns Consultant (External) at WYCREATIVE
December 1, 2024 - December 1, 2024
Creation and management of Digital Marketing Campaigns and SEO for clients such as Avène, Ducray, Pierre Fabre Oral Care and Filorga.
Digital Marketing Consultant (External) at UNLOCK BRANDS
May 1, 2021 - May 1, 2021
Creation of Online Advertising campaigns, Web Analytics, SEO, lead generation, Social Media optimization, research and conversion optimization. Clients included Autódromo do Algarve and Savoy Hotels.
Country Manager at LABELIUM
June 1, 2015 - June 1, 2015
Founded and managed the Portuguese branch of this multinational Digital Marketing agency. I developed campaigns for renowned international brands like LVMH, L’Oréal Group, Sephora Europe, Club Med, Air France, Condé Nast Digital Europe, Hermès, L’Occitane en Provence and Société Générale.
Digital Marketing Director / Digital Strategist at BLUE PEPPER MEDIA
October 1, 2012 - October 1, 2012
Managed a team of 6 people across Account Management, Community Management (Social Media), Design and Analytics / Monitoring. Led Social Media Marketing initiatives, especially Facebook Marketing. Clients included Mitsubishi, Nobre, Vale da Rosa and Nobre.
Web Strategist at GRAND UNION
September 1, 2011 - September 1, 2011
Managed the Social Media department, providing consultancy, development of Social Media strategies, campaign optimization, online competitions, crisis management, innovation in Social Media and proposals for national and international advertisers. Clients included Heineken, Coca-Cola, Desperados, Sagres, Santini and Onyria Resorts.
Head of Search at STEPVALUE – WEB INTELLIGENCE
December 1, 2010 - December 1, 2010
Developed goal-oriented activities in Web Marketing. Managed multi-platform SEM campaigns, some Pay-per-Lead, and contributed to SEO and Social Media initiatives.
New Media Consultant at FULLSIX
December 1, 2008 - December 1, 2008
Managed Online Advertising campaigns, as well as national and international SEM campaigns using tools like Google Adwords, Yahoo Search Marketing, Microsoft Adcenter and Miva for clients such as Citibank, tmn, Canon, Nokia, Ikea, L’Oréal, Roche and La Roche-Posay.
Web Marketing Director / Project Manager at Enterweb
January 1, 2006 - January 1, 2006
Led web marketing projects and managed teams in a digital agency setting.
Founding Partner at Think Blue yacht charter
January 1, 2004 - January 1, 2004
Co-founded and directed yacht charter services, overseeing marketing and client relations.
Media Planner at Nova Publicidade
January 1, 2003 - January 1, 2003
Planned and executed media campaigns across multiple channels for diverse clients.
Marketing Assistant at Hachette Filipacchi Publishing
January 1, 1999 - January 1, 1999
Supported marketing initiatives in publishing.</

Education

Degree in Communication Sciences at Universidade Autónoma de Lisboa
January 11, 2030 - January 1, 1995

Qualifications

Google Analytics 4
January 11, 2030 - November 13, 2025
Google Ads Search Certification
January 11, 2030 - November 13, 2025
Google Ads Display Certification
January 11, 2030 - November 13, 2025
Google Ads Video Certification
January 11, 2030 - November 13, 2025
Google Analytics Certification
January 11, 2030 - November 13, 2025
Certified Web Professional (CWP)
January 11, 2030 - November 13, 2025
Site Designer – International Web Association
January 11, 2030 - November 13, 2025
Basic course in Marketing Research
January 11, 2030 - November 13, 2025

Industry Experience

Consumer Goods, Media & Entertainment, Travel & Hospitality, Retail, Professional Services