Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Matthew Ferrando, a product and game designer who blends UX research, prototyping, and storytelling to build engaging experiences. I enjoy turning complex ideas into intuitive interfaces and playable ecosystems, with hands-on work in research, wireframing, and collaboration with developers and creators. I’ve led design and production across board games and digital products, from early concept to launch, always focusing on user needs and business goals. I’m passionate about teamwork, clear communication, and shipping thoughtful, accessible experiences that make people smile.…Hi, I’m Matthew Ferrando, a product and game designer who blends UX research, prototyping, and storytelling to build engaging experiences. I enjoy turning complex ideas into intuitive interfaces and playable ecosystems, with hands-on work in research, wireframing, and collaboration with developers and creators. I’ve led design and production across board games and digital products, from early concept to launch, always focusing on user needs and business goals. I’m passionate about teamwork, clear communication, and shipping thoughtful, accessible experiences that make people smile.

Matthew Ferrando

Game Designer, Product Designer, UX Designer, +1





Hi, I’m Matthew Ferrando, a product and game designer who blends UX research, prototyping, and storytelling to build engaging experiences. I enjoy turning complex ideas into intuitive interfaces and playable ecosystems, with hands-on work in research, wireframing, and collaboration with developers and creators. I’ve led design and production across board games and digital products, from early concept to launch, always focusing on user needs and business goals. I’m passionate about teamwork, clear communication, and shipping thoughtful, accessible experiences that make people smile.…Hi, I’m Matthew Ferrando, a product and game designer who blends UX research, prototyping, and storytelling to build engaging experiences. I enjoy turning complex ideas into intuitive interfaces and playable ecosystems, with hands-on work in research, wireframing, and collaboration with developers and creators. I’ve led design and production across board games and digital products, from early concept to launch, always focusing on user needs and business goals. I’m passionate about teamwork, clear communication, and shipping thoughtful, accessible experiences that make people smile.

Available to hire

Hi, I’m Matthew Ferrando, a product and game designer who blends UX research, prototyping, and storytelling to build engaging experiences. I enjoy turning complex ideas into intuitive interfaces and playable ecosystems, with hands-on work in research, wireframing, and collaboration with developers and creators.

I’ve led design and production across board games and digital products, from early concept to launch, always focusing on user needs and business goals. I’m passionate about teamwork, clear communication, and shipping thoughtful, accessible experiences that make people smile.

Skills

Game Design

Figma

Product Design

Experience Level

Game Design

Expert

Figma

Expert

Product Design

Expert

Work Experience

UX Researcher at Applause

January 1, 2025 - Present

Led UX research and usability testing on prototype AI product releases; coordinated sessions with external participants; synthesized findings into actionable recommendations for product and design teams; collaborated with leadership to create training tools and data collection guidelines for internal teams.

UX Designer/Researcher at LePal.ai

January 1, 2024 - January 1, 2024

Developed an experimental health and wellness product by creating surveys and interviewing users to establish demographics and market fit; analyzed feedback and ideated features based on data; used Figma to create wireframes and interactive prototypes for UX evaluation.

UX Designer/Researcher at Ursa Nova

January 1, 2023 - January 1, 2024

Conducted market research and market-fit analysis to establish expanding user base; performed competitive analysis of e-commerce sites and other marketplaces; created wireframes in Figma with implementation notes for developers.

Game Designer / Product Designer at Testingmom.com

January 1, 2017 - January 1, 2018

Designed game architecture with onboarding and functionality for game portals; built front-end and admin backend workflows for developers; developed narrative and art direction based on Testingmom.com's IP; produced game art and direction for releases; collaborated with creative and QA teams.

Associate Producer at Dopamine

January 1, 2015 - January 1, 2016

Applied behavioral design methods to client campaigns and applications to drive engagement; collaborated with the UX team to create wireframes for developers and clients; researched and produced reports with competitive/analogous analysis for clients.

Senior Game Designer at Urban Island Games

January 1, 2013 - January 1, 2016

Designed, developed, and consulted on future game releases; video and audio production with Adobe Premiere; released Genesis (2014) and Funemployed (2013); collaborated with cross-functional teams on concept and production.

Game Producer at 5th Planet Games

January 1, 2012 - January 1, 2013

Managed releases including Legacy of Heroes; Wonderland: Board game by Zenescope (2011); Clash of the Dragons; liaised with clients and partners for maintenance and status of games; collaborated with creative and QA teams on development and content management; explored strategies to sustain healthy player bases for social games.

Game Designer at To Be Continued LLC

January 1, 2007 - January 1, 2012

Designed and developed games and licenses for clients; created licensing and market analyses; generated marketing assets and documentation; managed Twilight Board Game Series (2007-2009) and other licensed titles including Clash of the Dragons, Walking Dead and Alice in Wonderland board games.

UX Designer/Researcher at LePal.lai

January 1, 2024 - Present

Developed an experimental health and wellness product by creating surveys and interviewing users to establish demographics and market fit. Analyzed feedback to ideate features based on data and collaborated with teams to implement UX improvements. Used Figma to create wireframes and prototype features for internal and external stakeholders.

Game and Product Designer at Testingmom.com

January 1, 2017 - January 1, 2018

Created game architecture with functionality and onboarding for game portals; wired front-end and back-end administrative systems for developers; developed narrative and art direction based on Testingmom.com's IP.