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I’m Michell Garcia, a Video Editor, Graphic Designer, and Marketing Specialist with 8+ years of experience creating multi-channel creative for both B2B and B2C brands. I combine strong visual storytelling with performance marketing know-how—developing social, video, motion graphics, and e-commerce assets that support brand positioning while improving acquisition and conversion results. Across roles at organizations like Adored Beast Apothecary, Banreservas, and Axxessori, I’ve led creative and growth initiatives using data-informed iteration on platforms like Meta and Google, managed content and campaigns end-to-end, and supported e-commerce and email marketing with tools such as Klaviyo and Mailchimp. I’m also quick to learn and apply new AI technologies to streamline workflows and optimize output.…I’m Michell Garcia, a Video Editor, Graphic Designer, and Marketing Specialist with 8+ years of experience creating multi-channel creative for both B2B and B2C brands. I combine strong visual storytelling with performance marketing know-how—developing social, video, motion graphics, and e-commerce assets that support brand positioning while improving acquisition and conversion results. Across roles at organizations like Adored Beast Apothecary, Banreservas, and Axxessori, I’ve led creative and growth initiatives using data-informed iteration on platforms like Meta and Google, managed content and campaigns end-to-end, and supported e-commerce and email marketing with tools such as Klaviyo and Mailchimp. I’m also quick to learn and apply new AI technologies to streamline workflows and optimize output.

Michell Garcia

Video Editor, Graphic Designer, Digital Marketer, +6

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I’m Michell Garcia, a Video Editor, Graphic Designer, and Marketing Specialist with 8+ years of experience creating multi-channel creative for both B2B and B2C brands. I combine strong visual storytelling with performance marketing know-how—developing social, video, motion graphics, and e-commerce assets that support brand positioning while improving acquisition and conversion results. Across roles at organizations like Adored Beast Apothecary, Banreservas, and Axxessori, I’ve led creative and growth initiatives using data-informed iteration on platforms like Meta and Google, managed content and campaigns end-to-end, and supported e-commerce and email marketing with tools such as Klaviyo and Mailchimp. I’m also quick to learn and apply new AI technologies to streamline workflows and optimize output.…I’m Michell Garcia, a Video Editor, Graphic Designer, and Marketing Specialist with 8+ years of experience creating multi-channel creative for both B2B and B2C brands. I combine strong visual storytelling with performance marketing know-how—developing social, video, motion graphics, and e-commerce assets that support brand positioning while improving acquisition and conversion results. Across roles at organizations like Adored Beast Apothecary, Banreservas, and Axxessori, I’ve led creative and growth initiatives using data-informed iteration on platforms like Meta and Google, managed content and campaigns end-to-end, and supported e-commerce and email marketing with tools such as Klaviyo and Mailchimp. I’m also quick to learn and apply new AI technologies to streamline workflows and optimize output.

Available to hire

I’m Michell Garcia, a Video Editor, Graphic Designer, and Marketing Specialist with 8+ years of experience creating multi-channel creative for both B2B and B2C brands. I combine strong visual storytelling with performance marketing know-how—developing social, video, motion graphics, and e-commerce assets that support brand positioning while improving acquisition and conversion results.

Across roles at organizations like Adored Beast Apothecary, Banreservas, and Axxessori, I’ve led creative and growth initiatives using data-informed iteration on platforms like Meta and Google, managed content and campaigns end-to-end, and supported e-commerce and email marketing with tools such as Klaviyo and Mailchimp. I’m also quick to learn and apply new AI technologies to streamline workflows and optimize output.

Skills

Experience Level

Expert

Expert

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Expert

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Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Marketing Coordinator at Adored Beast Apothecary

January 1, 2023 - January 1, 2026

Created and edited long- and short-form videos for social media, paid advertising, and retailer television. Provided strategic branding guidance to maintain consistent brand positioning across campaigns, and designed marketing collateral (digital assets, banners, presentations, flyers) to support brand visibility and sales. Led performance creative and paid digital marketing on Meta by developing, testing, and optimizing creative to improve acquisition efficiency and conversion, achieving an average 10X ROAS year over year. Analyzed audience and campaign performance to identify opportunities, increase engagement, and drive traffic to the blog and e-commerce site. Coordinated influencer and UGC collaborations for paid campaigns, managing briefs, approvals, deliverables, and assets while supporting both performance and brand objectives.

Digital Accounts Manager at Banreservas

January 1, 2021 - December 31, 2022

Managed six concurrent social media accounts across multiple financial sectors, coordinating end-to-end projects from content planning and creative development to copywriting, approvals, scheduling, and execution. Served as key client liaison by managing requirements, feedback, priorities, and approvals while keeping projects on track with internal stakeholders. Monitored performance using platform analytics and Metricool, preparing monthly reports and using insights to improve future initiatives and results.

Digital Communication Specialist at Axxessori

January 1, 2018 - December 31, 2021

Created and edited long- and short-form videos for social media, paid advertising, and retailer television. Led a brand revitalization project that tripled sales within the client’s first year, strengthening growth across online and physical retail channels. Integrated growth marketing and creative across social media, e-commerce, email, website, digital advertising, and physical retail. Managed sales-focused marketing campaigns targeting 50% growth and contributed to 2X year-over-year sales growth. Oversaw the e-commerce platform end-to-end (product listings, website content, updates, and SEO). Photographed, filmed, and edited product visuals for e-commerce accuracy and quality, and launched an email marketing program to drive sales and improve engagement and conversion/retention.

Social Media Manager at CDEEED

January 1, 2016 - December 31, 2017

Created and edited long- and short-form videos for social media, as well as motion graphic assets. Led a 10-member creative and communications team covering integrated communications, design, copywriting, video, and marketing initiatives. Directed social media strategy for a large electric generator project, improving brand reputation and driving 3X positive audience engagement. Launched campaigns supporting education on key distribution projects with 100% positive feedback from engaged audiences. Designed creative assets for social media and internal communications, increased customer inquiry response rate from 70% to 100%, and trained team members in design and communication skills to strengthen overall performance.