Michell Garcia

Created and edited long- and short-form videos for social media, paid advertising, and retailer television. Provided strategic branding guidance to maintain consistent brand positioning across campaigns, and designed marketing collateral (digital assets, banners, presentations, flyers) to support brand visibility and sales. Led performance creative and paid digital marketing on Meta by developing, testing, and optimizing creative to improve acquisition efficiency and conversion, achieving an average 10X ROAS year over year. Analyzed audience and campaign performance to identify opportunities, increase engagement, and drive traffic to the blog and e-commerce site. Coordinated influencer and UGC collaborations for paid campaigns, managing briefs, approvals, deliverables, and assets while supporting both performance and brand objectives.

Managed six concurrent social media accounts across multiple financial sectors, coordinating end-to-end projects from content planning and creative development to copywriting, approvals, scheduling, and execution. Served as key client liaison by managing requirements, feedback, priorities, and approvals while keeping projects on track with internal stakeholders. Monitored performance using platform analytics and Metricool, preparing monthly reports and using insights to improve future initiatives and results.

Created and edited long- and short-form videos for social media, paid advertising, and retailer television. Led a brand revitalization project that tripled sales within the client’s first year, strengthening growth across online and physical retail channels. Integrated growth marketing and creative across social media, e-commerce, email, website, digital advertising, and physical retail. Managed sales-focused marketing campaigns targeting 50% growth and contributed to 2X year-over-year sales growth. Oversaw the e-commerce platform end-to-end (product listings, website content, updates, and SEO). Photographed, filmed, and edited product visuals for e-commerce accuracy and quality, and launched an email marketing program to drive sales and improve engagement and conversion/retention.