I am a dynamic Executive Graphic Designer with a proven track record in brand development, customer relations, and leading creative teams. I thrive on crafting compelling visuals and strategic brand narratives across digital and print, while mentoring colleagues to achieve high performance. I enjoy remote collaboration, digital marketing, and turning complex briefs into tangible, engaging experiences for clients and guests. I’m passionate about wildlife and nature, continuous learning, and applying creativity to practical outcomes. I aim to blend design, technology, and sustainability to deliver memorable brand engagements and events.

Minette Hartman

I am a dynamic Executive Graphic Designer with a proven track record in brand development, customer relations, and leading creative teams. I thrive on crafting compelling visuals and strategic brand narratives across digital and print, while mentoring colleagues to achieve high performance. I enjoy remote collaboration, digital marketing, and turning complex briefs into tangible, engaging experiences for clients and guests. I’m passionate about wildlife and nature, continuous learning, and applying creativity to practical outcomes. I aim to blend design, technology, and sustainability to deliver memorable brand engagements and events.

Available to hire

I am a dynamic Executive Graphic Designer with a proven track record in brand development, customer relations, and leading creative teams. I thrive on crafting compelling visuals and strategic brand narratives across digital and print, while mentoring colleagues to achieve high performance. I enjoy remote collaboration, digital marketing, and turning complex briefs into tangible, engaging experiences for clients and guests.

I’m passionate about wildlife and nature, continuous learning, and applying creativity to practical outcomes. I aim to blend design, technology, and sustainability to deliver memorable brand engagements and events.

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Language

English
Advanced
Afrikaans
Fluent

Work Experience

EXECUTIVE GRAPHIC DESIGNER | ART & CREATIVE DIRECT at ILIVELT (Pty) LTD, Johannesburg, South Africa + Australia (Remote)
September 1, 2012 - Present
• Customer & Business Growth - Optimised client communication, streamlined processes, and implemented marketing strategies to boost engagement, sales, and brand loyalty. • Leadership & Team Development - Recruited, mentored, and guided teams, fostering career growth, improving productivity, and reducing turnover. Established employee development programs to enhance skills and morale. • Operations & Process Optimisation - Identified inefficiencies, restructured workflows, and introduced automation to increase efficiency, reduce bottlenecks, and improve overall business performance. • Graphic & Brand Design - Developed creative concepts for branding, print, digital, and packaging. Designed high-impact visuals, marketing materials, and website graphics, enhancing brand identity and market presence. • Email Marketing & Personalisation - Designed and developed dynamic, personalised HTML email campaigns for retail, e-commerce, banking, and various industries, optimising deliverability, engagement, and conversion rates. • Video & Interactive Media - Collaborated closely with the development team on personalised video marketing, integrating dynamic content and automation to enhance audience engagement. • Marketing & Social Media Strategy - Created engaging digital content, optimised website layouts, and implemented design strategies that increased user engagement and online visibility. • Project & Client Management - Managed cross-functional teams and coordinated with external agencies to align branding strategies, ensuring consistent and impactful messaging across platforms. • Creative Problem-Solving & Innovation - Conceptualised unique designs, transitioned brands to digital advertising, and introduced new tools to streamline design workflows and enhance creative output.
OWNER AND DIRECTOR OF OPERATIONS & EVENT DECOR at INRATIME trading as Castle Da Angelo Wedding Venue and Loui-Giano Angelo Wedding Venue (2 Different Wedding Venues on the same property), Pretoria, South Africa (Remote)
November 1, 2020 - July 31, 2023
• Operations & Team Leadership - Oversaw daily venue operations, optimized workflows, and implemented strategic policies to enhance efficiency and service quality. Led cross-functional teams, conducted performance reviews, and mentored staff to improve productivity and engagement. • Budget & Resource Management - Managed budgets, optimized resource allocation, and negotiated vendor contracts, reducing costs while maintaining high service standards. Tracked expenses, streamlined purchasing, and improved financial efficiency. • Event Planning & Customer Experience - Delivered seamless event execution by coordinating with clients, vendors, and staff. Implemented customer feedback strategies to enhance guest satisfaction, ensuring memorable experiences. • Process Optimization & Business Growth - Identified operational inefficiencies, introduced automation, and streamlined communication to improve service delivery and project timelines. Launched revenue-generating initiatives and expanded market opportunities. • Marketing & Sales Strategy - Managed venue marketing, sales, and client accounts, driving bookings and increasing revenue. Created targeted business strategies, negotiated profitable deals, and strengthened client relationships for repeat business. • Sustainability & Innovation - Led sustainability initiatives, reducing waste and integrating eco-friendly practices. Adopted digital tools to improve internal communication and event coordination.
PROJECT MANAGER & SENIOR GRAPHIC DESIGNER at Blackmoon Design & Advertising, Pretoria, South Africa
January 1, 2012 - September 30, 2012
• Project Management & Execution - Successfully led multiple projects simultaneously, ensuring timely delivery, resource optimization, and alignment with business goals. Developed project timelines, coordinated teams, and maintained high-quality standards. • Graphic Design & Brand Development - Designed innovative visual concepts for print, digital, and branding materials, enhancing brand identity and market presence. Created compelling social media content, website assets, and marketing collateral. • Strategic Planning & Process Optimization - Streamlined workflows, improved communication channels, and introduced automation tools to enhance team efficiency and proiect execution. Identified bottlenecks and implemented solutions to boost productivity. • Team Collaboration & Leadership - Fostered cross-functional teamwork, mentoring junior designers and ensuring smooth collaboration across departments. Established clear communication strategies to align teams with project objectives. • Marketing & Digital Strategy - Developed creative campaigns that increased audience engagement and brand visibility. Led rebranding initiatives and optimized visual storytelling to drive customer interaction.

Education

Matric at Overkruin High school
January 1, 2000 - December 31, 2000
International Diploma in Digital Publishing at Damelin (Pty) Ltd, Menlyn Campus (Formerly Hatfield Campus)
January 1, 2001 - December 31, 2001
International Diploma in Multimedia and Animation at Damelin (Pty) Ltd, Menlyn Campus (Formerly Hatfield Campus)
January 1, 2002 - December 31, 2002
Certificate in Adobe Animate (Formerly Adobe Flash) at Academy Training Group (Pty) Ltd, Centurion
June 1, 2009 - August 31, 2009
Certificate After Effects Beginner Course at The Training Centre (Internal @ our offices)
July 10, 2017 - July 14, 2017
Certificate After Effects Advanced Course at The Training Centre (Internal @ our offices)
July 17, 2017 - July 21, 2017

Qualifications

International Diploma in Digital Publishing
January 1, 2001 - December 31, 2001
International Diploma in Multimedia and Animation
January 1, 2002 - December 31, 2002
Certificate in Adobe Animate (Formerly Adobe Flash)
June 1, 2009 - August 31, 2009
Certificate in After Effects Beginner Course
July 10, 2017 - July 14, 2017
Certificate in After Effects Advanced Course
July 17, 2017 - July 21, 2017
Overkruin High school
January 1, 2000 - December 31, 2000
Matric

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Education, Retail