Senior Community Manager, Social Media at Designit

Managed and optimized 19 Microsoft social channels across X, Instagram, TikTok, Threads, Reddit, and LinkedIn for flagship products including Copilot, Teams, Microsoft 365, Excel, and Outlook. Drove engagement growth through data-informed content strategies, A/B testing, and real-time optimization based on social listening and sentiment analysis. Launched and scaled social presence for Excel and Outlook from zero, establishing brand voice, content frameworks, and engagement protocols that increased sustained interaction and brand affinity. Translated audience insights, behavioral trends, and social listening data into actionable reports and content briefs aligning brand priorities with cross-functional strategy. Led community engagement for major Microsoft flagship events (Ignite, Build, Inspire) with year-over-year engagement growth through insights-driven activation and real-time response. Tracked monthly and quarterly KPIs (community health, engagement, sentiment trends, platform pe

Senior Community Manager at IPSY

Oversee IPSY's social media channels (Instagram, Facebook, TikTok, X) with over 5 million followers. Develop and execute content strategies that align with IPSY's brand identity, publish engaging content featuring products, tips, and community stories, monitor trends, and adjust strategies to maintain leadership in the beauty industry. Foster a positive, inclusive community and cultivate relationships with key influencers and brand advocates.