📁 Project Description – Social Media Management & Brand Growth
Client Type: Fashion Brand, Music Artist, Small Business
Role: Social Media Manager
Project Duration: Ongoing
Overview:
As a Social Media Manager, I was tasked with developing and executing a comprehensive digital strategy aimed at increasing visibility, engagement, and brand authority across multiple platforms. My focus was to transform scattered, inconsistent content into a powerful and cohesive online presence.
Objectives:
Build a consistent brand identity across Instagram, TikTok, and Facebook
Develop and manage a monthly content calendar tailored to audience behavior and trends
Increase follower growth, engagement rates, and inbound inquiries
Create high-converting promotional campaigns for products, events, or launches
Monitor performance metrics and optimize content based on analytics
My Contribution:
Conducted a full social media audit to identify gaps and opportunities
Designed platform-specific visuals including reels, stories, carousels, and product posts
Wrote clear, engaging, and on-brand copy for all content formats
Implemented automated scheduling systems using Buffer to maintain consistency
Managed daily engagement — responding to comments, DMs, and building online communities
Tracked analytics weekly to measure post-performance and campaign ROI
Key Achievements:
Increased Instagram follower base by 60% in 3 months through organic content and engagement
Achieved a 200% boost in reach and impressions on TikTok through reel optimization
Drove a significant uptick in inquiries and conversions through targeted fashion drop campaigns
Built an engaged audience for a music artist with teaser clips, behind-the-scenes content, and release countdowns
resume pdf…📁 Project Description – Social Media Management & Brand Growth
Client Type: Fashion Brand, Music Artist, Small Business
Role: Social Media Manager
Project Duration: Ongoing
Overview:
As a Social Media Manager, I was tasked with developing and executing a comprehensive digital strategy aimed at increasing visibility, engagement, and brand authority across multiple platforms. My focus was to transform scattered, inconsistent content into a powerful and cohesive online presence.
Objectives:
Build a consistent brand identity across Instagram, TikTok, and Facebook
Develop and manage a monthly content calendar tailored to audience behavior and trends
Increase follower growth, engagement rates, and inbound inquiries
Create high-converting promotional campaigns for products, events, or launches
Monitor performance metrics and optimize content based on analytics
My Contribution:
Conducted a full social media audit to identify gaps and opportunities
Designed platform-specific visuals including reels, stories, carousels, and product posts
Wrote clear, engaging, and on-brand copy for all content formats
Implemented automated scheduling systems using Buffer to maintain consistency
Managed daily engagement — responding to comments, DMs, and building online communities
Tracked analytics weekly to measure post-performance and campaign ROI
Key Achievements:
Increased Instagram follower base by 60% in 3 months through organic content and engagement
Achieved a 200% boost in reach and impressions on TikTok through reel optimization
Drove a significant uptick in inquiries and conversions through targeted fashion drop campaigns
Built an engaged audience for a music artist with teaser clips, behind-the-scenes content, and release countdowns
resume pdfWW…