You may be asking… “Mary Poppins of Marketing!?” Yep. That’s me. Carpet bag and all, but instead of spoonfuls of sugar, I come armed with sharp strategy, strong storytelling, and a frankly indecent amount of black coffee. I parachute into businesses that need marketing, branding and communications expertise, and make the complex feel effortless. Who am I? I’m Katrina Nichols a fractional CMO, marketing strategist, and branding consultant who loves turning big ideas into clear, compelling narratives. Whether it’s AI-led marketing, multi-channel campaigns, or building communications strategies from scratch, I help brands cut through the noise and actually connect with people. I tell brand stories by digging beneath the surface — who you are, what you do, and why it matters. Then I figure out who they are (your audience), what keeps them up at night, and build the bridge between the two. The result? Messaging that lands, stories that sell, and strategies that stand up to real life. I’ve led branding and communications strategies across fintech, blockchain, higher education, space, SaaS, non-profit, professional services and more globally. I’ve shortened sales cycles, increased revenue, built communities, and made even the driest B2B brands feel alive. I love a big vision, and I’m very good at mapping the path to get there. As Cardi B once said, “I’m a boss, I’m a leader…” I bring that quiet confidence to everything I do with a spoonful of wit and a lot of humanity. My posts are a mix of strategy, honesty, dark humour, and the occasional rant about punctuation or marketing clichés. If you’re looking for beige, I’m not it. But if you want smart strategy with personality, let’s talk.…You may be asking… “Mary Poppins of Marketing!?” Yep. That’s me. Carpet bag and all, but instead of spoonfuls of sugar, I come armed with sharp strategy, strong storytelling, and a frankly indecent amount of black coffee. I parachute into businesses that need marketing, branding and communications expertise, and make the complex feel effortless. Who am I? I’m Katrina Nichols a fractional CMO, marketing strategist, and branding consultant who loves turning big ideas into clear, compelling narratives. Whether it’s AI-led marketing, multi-channel campaigns, or building communications strategies from scratch, I help brands cut through the noise and actually connect with people. I tell brand stories by digging beneath the surface — who you are, what you do, and why it matters. Then I figure out who they are (your audience), what keeps them up at night, and build the bridge between the two. The result? Messaging that lands, stories that sell, and strategies that stand up to real life. I’ve led branding and communications strategies across fintech, blockchain, higher education, space, SaaS, non-profit, professional services and more globally. I’ve shortened sales cycles, increased revenue, built communities, and made even the driest B2B brands feel alive. I love a big vision, and I’m very good at mapping the path to get there. As Cardi B once said, “I’m a boss, I’m a leader…” I bring that quiet confidence to everything I do with a spoonful of wit and a lot of humanity. My posts are a mix of strategy, honesty, dark humour, and the occasional rant about punctuation or marketing clichés. If you’re looking for beige, I’m not it. But if you want smart strategy with personality, let’s talk.WWWW…