HEART Values: An Illustrated Journey with a Primary School

Martin Peers Illustration
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In 2024, I was commissioned to visualise the core values of Cadbury Heath Primary School and went on a collaborative illustration journey to create new characters to be depicted throughout the school!

The school’s core “HEART” values are:

Honesty

Empathy

Ambition

Resilience

Teamwork

My creative journey to represent these values began with a cast of fun animal characters that best represented these qualities, along with inspirational relevant quotes. In collaboration with the school Principal and through workshops with the children, we eventually came up with the idea of a pair of squirrels. My challenge was to develop these characters and find ways to depict them clearly demonstrating each core value as a single illustration.

The finished illustrations were printed and exhibited around the school and on classroom achievement boards.

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