I’m a multidisciplinary Art Director and Graphic Designer with over twenty years experience in the creative industry. I’ve worked both as a freelancer and as a full-time team member in boutique studios and global creative agencies. Passionate about creativity and all about ‘the idea’, I thrive on delivering solutions that engage and inspire. From branding and packaging to campaigns and consumer experiences, I’ve produced impactful work for businesses and brands that range from the large and established to the independent and ambitious. A thinker and a doer, I’m equally at home developing initial concepts as I am crafting final designs. I approach every brief with a curious mind and a sharp eye for detail, using strategy and insight to fuel the creative process. PORTFOLIO: _Website not available. Sign in: https://www.twine.net/signup_ CLIENTS: McDonald’s. Tesco. Ribena. Lloyds Pharmacy. Britvic. Urban Splash. Skoda. Weber Barbecues. Our Future. Marketing Birmingham. CMC Invest. The Mighty Shed. Rising Tide Festival. The Abundance Formula. St Paul’s Hostel. TYPES OF WORK Brand Identity Brand Guidelines Marketing Campaigns Consumer Experience Social Media Content Layout Design Presentation Design Story Boards Animation (Basic) TECHNICAL SKILLS InDesign Illustrator Photoshop Microsoft Office Sketchbook Pro Video & Animation Scamping

Matthew Rogers

I’m a multidisciplinary Art Director and Graphic Designer with over twenty years experience in the creative industry. I’ve worked both as a freelancer and as a full-time team member in boutique studios and global creative agencies. Passionate about creativity and all about ‘the idea’, I thrive on delivering solutions that engage and inspire. From branding and packaging to campaigns and consumer experiences, I’ve produced impactful work for businesses and brands that range from the large and established to the independent and ambitious. A thinker and a doer, I’m equally at home developing initial concepts as I am crafting final designs. I approach every brief with a curious mind and a sharp eye for detail, using strategy and insight to fuel the creative process. PORTFOLIO: _Website not available. Sign in: https://www.twine.net/signup_ CLIENTS: McDonald’s. Tesco. Ribena. Lloyds Pharmacy. Britvic. Urban Splash. Skoda. Weber Barbecues. Our Future. Marketing Birmingham. CMC Invest. The Mighty Shed. Rising Tide Festival. The Abundance Formula. St Paul’s Hostel. TYPES OF WORK Brand Identity Brand Guidelines Marketing Campaigns Consumer Experience Social Media Content Layout Design Presentation Design Story Boards Animation (Basic) TECHNICAL SKILLS InDesign Illustrator Photoshop Microsoft Office Sketchbook Pro Video & Animation Scamping

Available to hire

I’m a multidisciplinary Art Director and Graphic Designer with over twenty years experience in the creative industry. I’ve worked both as a freelancer and as a full-time team member in boutique studios and global creative agencies. Passionate about creativity and all about ‘the idea’, I thrive on delivering solutions that engage and inspire. From branding and packaging to campaigns and consumer experiences, I’ve produced impactful work for businesses and brands that range from the large and established to the independent and ambitious. A thinker and a doer, I’m equally at home developing initial concepts as I am crafting final designs. I approach every brief with a curious mind and a sharp eye for detail, using strategy and insight to fuel the creative process.

PORTFOLIO:
Website not available. Sign in: https://www.twine.net/signup

CLIENTS: McDonald’s. Tesco. Ribena. Lloyds Pharmacy. Britvic. Urban Splash. Skoda. Weber Barbecues. Our Future. Marketing Birmingham. CMC Invest. The Mighty Shed. Rising Tide Festival. The Abundance Formula. St Paul’s Hostel.

TYPES OF WORK
Brand Identity
Brand Guidelines
Marketing Campaigns
Consumer Experience
Social Media Content
Layout Design
Presentation Design
Story Boards
Animation (Basic)

TECHNICAL SKILLS
InDesign
Illustrator
Photoshop
Microsoft Office
Sketchbook Pro
Video & Animation
Scamping

See more

Language

English
Fluent

Work Experience

Senior Art Director at 9Rooftops
January 1, 2025 - September 26, 2025
Leading creative direction and brand storytelling for campaigns, packaging and consumer experiences.
Founder / Creative at EChO Surf Supply
January 1, 2021 - Present
Founder and Creative lead, overseeing brand strategy, design, and product visuals for surf apparel and accessories.
Senior Art Director at Freelance
January 1, 2024 - September 26, 2025
Freelance senior art director delivering brand identities, campaigns, and art direction for varied clients.
Senior Art Director at The Mighty Shed
January 1, 2024 - September 26, 2025
Senior Art Director, leading creative concepts, storyboards, and design across brand projects.
Art Director / Designer at Freelance
January 1, 2011 - September 26, 2025
Freelance Art Director / Designer delivering design and art direction for diverse brands and campaigns.
Senior Designer at Boxer Design
January 1, 2006 - September 26, 2025
Senior Designer focusing on brand identity and marketing communications.
Senior Designer at The Marketing Store
January 1, 2005 - September 26, 2025
Senior Designer delivering packaging, branding and marketing collateral for global brands.
Senior Art Director at 9Rooftops
January 1, 2025 - September 26, 2025
Lead art direction for campaigns, developing concepts, visual design systems and brand storytelling across campaigns and packaging.
Founder / Creative at EChO Surf Supply
January 1, 2021 - Present
Founder and creative lead building brand identity, product design and marketing materials for a surf lifestyle brand.
Senior Art Director at Freelance
January 1, 2024 - September 26, 2025
Freelance Senior Art Director delivering strategic creative, brand identities and campaigns for a range of clients.
Senior Art Director at The Mighty Shed
January 1, 2024 - September 26, 2025
Senior Art Director overseeing creative direction, design teams and client projects across brand identities and campaigns.
Freelance Art Director / Designer at Freelance
January 1, 2011 - September 26, 2025
Art Director / Designer delivering visual design, branding and campaigns for diverse clients.
Senior Designer at Boxer Design
January 1, 2006 - September 26, 2025
Senior Designer delivering branding and design across multiple categories.
Senior Designer at The Marketing Store
January 1, 2005 - September 26, 2025
Senior Designer responsible for brand design and layout for marketing campaigns.

Education

BA (Hons) Graphic Communication (2:1) at The University Of Northampton
January 1, 1994 - January 1, 1998
HND - Merit Graphic Design at The University Of Northampton
January 1, 1994 - January 1, 1998
BTEC National Diploma in General Art and Design at Walsall Art College
January 1, 1992 - January 1, 1994
GCSEs (General) - 6 GCSEs C and above at Saint Peters Collegiate School
January 1, 1987 - January 1, 1992
BA (Hons) Graphic Communication at The University Of Northampton
January 1, 1994 - January 1, 1998
HND Graphic Design (Merit) at The University Of Northampton
January 1, 1992 - January 1, 1994
BTEC National Diploma General Art and Design at Walsall Art College
January 1, 1992 - January 1, 1994
GCSEs (6) C and above at Saint Peters Collegiate School
January 1, 1987 - January 1, 1992

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Other
    uniE621 9Ah. Brand Identity
    Creation and design of a brand visual identity for a UK creative agency targetting challenger brands graphicdesigner branding logo designer
    uniE621 McDonald's Global Brand Packaging
    Working as part of team to deliver McDonald's first ever global brand packaging design system, which included packaging designs across varying formats and markets, a swell as an online digital brand guidelines system to align their packaging designs around the world. graphicdesigner branding designer
    uniE621 Blu
    New product launch campaigns and brand update concepts. graphicdesigner branding designer
    uniE621 Rising Tide Festival
    Brand identity, promotional material, signage and social media content for a unique 'Ocean Positive' event that featured as part of the Boardmasters Festival. logo graphicdesigner branding designer
    uniE621 Weber Barbecues
    European launch packaging designs and tiered product system. logo graphicdesigner branding designer
    uniE621 St Pauls Hostel
    Promotional campaign concepts with out of home, media and digital designs. graphicdesigner branding designer
    uniE621 Ribena Plus
    Ribena Plus new to market product concept sub brand and packaging design. graphicdesigner designer
    uniE621 Britivic's Thomas & Evans Botanical Drink
    Creation of bottle form, visual identity and label design for a new to market concept botanical adult soft drink. graphicdesigner logo branding designer

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