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Hi, I’m Marla Stough, a dynamic creative professional with over 20 years of experience in brand design, creative strategy, and art direction in the beauty and wellness CPG sector. I’m known for dependability and integrity as a contractor, and I’ve led the development of cohesive brand campaigns, ensuring visual consistency across digital, print, and experiential channels. I thrive on turning consumer insights into visually compelling narratives and am proficient in Adobe Creative Suite and Figma, with a track record of managing multiple projects and collaborating cross-functionally to drive brand success. I’m passionate about building brand ecosystems and designing experiences that deepen connection with consumers. Whether leading campaigns, shaping design guidelines, or producing assets for packaging, retail, and digital channels, I bring strategic thinking, hands-on craft, and collaborative leadership to every project.…Hi, I’m Marla Stough, a dynamic creative professional with over 20 years of experience in brand design, creative strategy, and art direction in the beauty and wellness CPG sector. I’m known for dependability and integrity as a contractor, and I’ve led the development of cohesive brand campaigns, ensuring visual consistency across digital, print, and experiential channels. I thrive on turning consumer insights into visually compelling narratives and am proficient in Adobe Creative Suite and Figma, with a track record of managing multiple projects and collaborating cross-functionally to drive brand success. I’m passionate about building brand ecosystems and designing experiences that deepen connection with consumers. Whether leading campaigns, shaping design guidelines, or producing assets for packaging, retail, and digital channels, I bring strategic thinking, hands-on craft, and collaborative leadership to every project.

Marla Stough

Creative Director, Brand Designer, Graphic Designer, +4

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Hi, I’m Marla Stough, a dynamic creative professional with over 20 years of experience in brand design, creative strategy, and art direction in the beauty and wellness CPG sector. I’m known for dependability and integrity as a contractor, and I’ve led the development of cohesive brand campaigns, ensuring visual consistency across digital, print, and experiential channels. I thrive on turning consumer insights into visually compelling narratives and am proficient in Adobe Creative Suite and Figma, with a track record of managing multiple projects and collaborating cross-functionally to drive brand success. I’m passionate about building brand ecosystems and designing experiences that deepen connection with consumers. Whether leading campaigns, shaping design guidelines, or producing assets for packaging, retail, and digital channels, I bring strategic thinking, hands-on craft, and collaborative leadership to every project.…Hi, I’m Marla Stough, a dynamic creative professional with over 20 years of experience in brand design, creative strategy, and art direction in the beauty and wellness CPG sector. I’m known for dependability and integrity as a contractor, and I’ve led the development of cohesive brand campaigns, ensuring visual consistency across digital, print, and experiential channels. I thrive on turning consumer insights into visually compelling narratives and am proficient in Adobe Creative Suite and Figma, with a track record of managing multiple projects and collaborating cross-functionally to drive brand success. I’m passionate about building brand ecosystems and designing experiences that deepen connection with consumers. Whether leading campaigns, shaping design guidelines, or producing assets for packaging, retail, and digital channels, I bring strategic thinking, hands-on craft, and collaborative leadership to every project.

Available to hire

Hi, I’m Marla Stough, a dynamic creative professional with over 20 years of experience in brand design, creative strategy, and art direction in the beauty and wellness CPG sector. I’m known for dependability and integrity as a contractor, and I’ve led the development of cohesive brand campaigns, ensuring visual consistency across digital, print, and experiential channels. I thrive on turning consumer insights into visually compelling narratives and am proficient in Adobe Creative Suite and Figma, with a track record of managing multiple projects and collaborating cross-functionally to drive brand success.

I’m passionate about building brand ecosystems and designing experiences that deepen connection with consumers. Whether leading campaigns, shaping design guidelines, or producing assets for packaging, retail, and digital channels, I bring strategic thinking, hands-on craft, and collaborative leadership to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder, Head of Brand Marketing & Creative at The Moxie Food Co.

May 1, 2025 - Present

Defined and evolved Moxie’s brand positioning, voice and visual identity; translated consumer insights and market trends into strategic, 360-degree creative direction across DTC, paid/organic social, email, and website; led campaigns, content production, and scalable content systems; collaborated cross-functionally with product, ops and marketing to support growth.

Founder & Creative Director at Coven Creative LLC

February 1, 2024 - Present

Conceptualized and executed comprehensive brand campaigns for beauty and wellness CPG clients; led art direction and design strategy; produced digital and print assets; established visual guidelines and design systems; managed experiential campaigns, project timelines and budgets; partnered with clients to stay ahead of market trends.

Executive Creative Director at ERNO LASZLO

January 1, 2017 - September 30, 2024

Led development of Skin & Mind brand positioning and global creative across NA, China, Europe; directed visual/retail materials, packaging, launches, and digital assets; managed a global creative budget of $1M; redesigned packaging for sustainability and led in-store experiences; built the EL Creative Studio and mentored a global team; leveraged data to optimize campaign performance.

Global Creative Services Manager at Revlon Inc.

March 1, 2013 - January 31, 2017

Developed and maintained visual branding across local and global channels; led rebranding initiatives, product launches, and promotions; packaging design and testing; created digital assets and internal/external communications; delivered $1.5M+ cost savings through streamlined processes and cross-functional collaboration.

Senior Graphic Designer at AMOREPACIFIC US, INC.

April 1, 2008 - March 1, 2013

Visual Branding: Development and maintenance of Amorepacific and Sulwhasoo brands in the US market; led creative development for Sephora and Nordstrom launches. Product Launches: Produced materials for launches including visual merchandising, displays, events, and packaging. Flagship Store & Spa: Visual programs for flagship spaces, including window displays, visual merchandising, collateral, invitations, and promotions. Brand Partnerships: Logo design and visual treatment for partnerships. Packaging Design: Create limited-edition, retailer-specific gift packaging. Digital Asset Development: Campaign assets for social media and online promotion. Creative Services: Collaborate with Marketing, Sales, HR, and Executives to ensure brand consistency across touchpoints.

Graphic Designer at AMOREPACIFIC US, INC.

May 1, 2006 - April 1, 2008

Visual Branding: Development and maintenance of US market brands; led creative development for store launches and campaigns. Product Launches: Create materials for launches, including visual merchandising, retail displays, events, direct mail, brochures, and national print/digital advertising. Packaging Design: Develop packaging concepts for campaigns and limited-edition sets. Digital Asset Development: Design and production of social media campaigns and online promotion. Creative Services: Coordinate with Marketing, Sales, and Executives to maintain brand consistency across internal and retailer touchpoints; contribute to training materials and events.