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I'm Marla Stough—a brand strategist and creative director with 20+ years shaping brand identities, developing integrated campaigns, and driving performance-led creative across DTC, CPG, and emerging food brands. As co-founder of The Moxie Food Co. and founder of Coven Creative, I collaborate across teams to translate insights into cohesive, conversion-focused brand experiences across social, email, web, packaging, and retail; I blend strategic thinking with hands-on production to deliver resonant, scalable creative.…I'm Marla Stough—a brand strategist and creative director with 20+ years shaping brand identities, developing integrated campaigns, and driving performance-led creative across DTC, CPG, and emerging food brands. As co-founder of The Moxie Food Co. and founder of Coven Creative, I collaborate across teams to translate insights into cohesive, conversion-focused brand experiences across social, email, web, packaging, and retail; I blend strategic thinking with hands-on production to deliver resonant, scalable creative.

Marla Stough

Creative Director, Brand Designer, Graphic Designer, +3

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I'm Marla Stough—a brand strategist and creative director with 20+ years shaping brand identities, developing integrated campaigns, and driving performance-led creative across DTC, CPG, and emerging food brands. As co-founder of The Moxie Food Co. and founder of Coven Creative, I collaborate across teams to translate insights into cohesive, conversion-focused brand experiences across social, email, web, packaging, and retail; I blend strategic thinking with hands-on production to deliver resonant, scalable creative.…I'm Marla Stough—a brand strategist and creative director with 20+ years shaping brand identities, developing integrated campaigns, and driving performance-led creative across DTC, CPG, and emerging food brands. As co-founder of The Moxie Food Co. and founder of Coven Creative, I collaborate across teams to translate insights into cohesive, conversion-focused brand experiences across social, email, web, packaging, and retail; I blend strategic thinking with hands-on production to deliver resonant, scalable creative.

Available to hire

I’m Marla Stough—a brand strategist and creative director with 20+ years shaping brand identities, developing integrated campaigns, and driving performance-led creative across DTC, CPG, and emerging food brands.

As co-founder of The Moxie Food Co. and founder of Coven Creative, I collaborate across teams to translate insights into cohesive, conversion-focused brand experiences across social, email, web, packaging, and retail; I blend strategic thinking with hands-on production to deliver resonant, scalable creative.

Skills

Brand Identity

Logo

Experience Level

Brand Identity

Expert

Logo

Expert

Work Experience

Founder, Head of Brand Marketing & Creative at The Moxie Food Co.

May 1, 2025 - Present

Defined and evolved Moxie’s brand positioning, voice and visual identity; translated consumer insights and market trends into strategic, 360-degree creative direction across DTC, paid/organic social, email, and website; led campaigns, content production, and scalable content systems; collaborated cross-functionally with product, ops and marketing to support growth.

Founder & Creative Director at Coven Creative LLC

February 1, 2024 - Present

Conceptualized and executed comprehensive brand campaigns for beauty and wellness CPG clients; led art direction and design strategy; produced digital and print assets; established visual guidelines and design systems; managed experiential campaigns, project timelines and budgets; partnered with clients to stay ahead of market trends.

Executive Creative Director at ERNO LASZLO

January 1, 2017 - September 30, 2024

Led development of Skin & Mind brand positioning and global creative across NA, China, Europe; directed visual/retail materials, packaging, launches, and digital assets; managed a global creative budget of $1M; redesigned packaging for sustainability and led in-store experiences; built the EL Creative Studio and mentored a global team; leveraged data to optimize campaign performance.

Global Creative Services Manager at Revlon Inc.

March 1, 2013 - January 31, 2017

Developed and maintained visual branding across local and global channels; led rebranding initiatives, product launches, and promotions; packaging design and testing; created digital assets and internal/external communications; delivered $1.5M+ cost savings through streamlined processes and cross-functional collaboration.