Music and marketing professional with over five years of experience developing and executing campaigns across music, entertainment and digital media. Having worked at Sony Music New Zealand, I’ve led marketing strategies for both global and local artists, spanning social media, content creation, audience growth, influencer partnerships, paid media and release campaigns.
I’m passionate about helping artists tell their stories, build engaged communities and create meaningful connections with fans. Whether it’s planning a release rollout, developing content strategies, managing social channels or bringing creative ideas to life, I enjoy combining strategic thinking with a genuine love of music and culture.
I thrive in collaborative environments, bring a strong attention to detail, and love working with artists and teams to turn creative vision into impactful campaigns.
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