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Hi, I’m Manika Vig, a Marketing Strategist based in Montreal. I help founders and leadership teams drive scalable growth through paid media, SEO, content, and lifecycle marketing across healthcare, food, and technology sectors. By combining data-driven campaigns, AI-optimized SEO, and integrated digital strategies, I boost traffic, engagement, and conversions. I’m a trusted partner for multi-location growth and brand expansion, focused on revenue impact and measurable results.…Hi, I’m Manika Vig, a Marketing Strategist based in Montreal. I help founders and leadership teams drive scalable growth through paid media, SEO, content, and lifecycle marketing across healthcare, food, and technology sectors. By combining data-driven campaigns, AI-optimized SEO, and integrated digital strategies, I boost traffic, engagement, and conversions. I’m a trusted partner for multi-location growth and brand expansion, focused on revenue impact and measurable results.

Manika Vig

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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Hi, I’m Manika Vig, a Marketing Strategist based in Montreal. I help founders and leadership teams drive scalable growth through paid media, SEO, content, and lifecycle marketing across healthcare, food, and technology sectors. By combining data-driven campaigns, AI-optimized SEO, and integrated digital strategies, I boost traffic, engagement, and conversions. I’m a trusted partner for multi-location growth and brand expansion, focused on revenue impact and measurable results.…Hi, I’m Manika Vig, a Marketing Strategist based in Montreal. I help founders and leadership teams drive scalable growth through paid media, SEO, content, and lifecycle marketing across healthcare, food, and technology sectors. By combining data-driven campaigns, AI-optimized SEO, and integrated digital strategies, I boost traffic, engagement, and conversions. I’m a trusted partner for multi-location growth and brand expansion, focused on revenue impact and measurable results.

Available to hire

Hi, I’m Manika Vig, a Marketing Strategist based in Montreal. I help founders and leadership teams drive scalable growth through paid media, SEO, content, and lifecycle marketing across healthcare, food, and technology sectors.

By combining data-driven campaigns, AI-optimized SEO, and integrated digital strategies, I boost traffic, engagement, and conversions. I’m a trusted partner for multi-location growth and brand expansion, focused on revenue impact and measurable results.

Skills

Experience Level

Expert

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Expert

Language

English

Fluent

Work Experience

Marketing Strategist (Freelance) at MarketMesh Technologies Canada

July 1, 2020 - Present

Managed Google and Meta Ads across multiple client accounts, driving 15-25% increases in qualified traffic and lead generation. Executed SEO strategies improving organic search visibility and traffic by 20%. Created 20+ SEO-driven blog and content assets to support brand authority and demand generation. Planned and executed 30+ email campaigns, increasing open rates by 25% and CTR by 15%, enhancing subscriber engagement. Led social media across Instagram, Facebook and LinkedIn, boosting follower engagement by 20%. Delivered integrated branding and performance campaigns across client accounts to increase visibility, engagement and lead volume.

Marketing Coordinator/ Marketing Strategist at Allied Physiotherapy Health Group Canada

April 1, 2022 - October 1, 2024

Led brand and digital marketing across 12 clinic locations, supported the launch of 2 clinics and multiple service offerings. Planned and executed integrated campaigns across Meta Ads, Google Ads, SEO and social, increasing qualified organic sessions by 25%. Directed creative strategy for 100+ ad creatives and social assets, improving paid and organic engagement by 20%. Conducted keyword, entity and technical SEO optimization across 40+ service/location pages, improving featured snippet coverage and AI/LLM visibility, contributing to a 25% increase in qualified organic sessions. Designed and executed 20+ lifecycle email campaigns, increasing repeat patient bookings by 15-20%. Collaborated with clinicians and CEO to align messaging and patient communications. Built Looker Studio dashboards for leadership.

Marketing Manager at Yogi’s Food Services Ltd.

March 1, 2021 - January 31, 2022

Led paid media, social, and influencer marketing campaigns, increasing brand reach and local visibility by 30%. Developed franchise and brand marketing strategy with toolkits and collateral supporting the sale of 2 franchise locations. Created investor pitch decks and marketing materials contributing to fundraising. Partnered with radio stations and local events, acquiring 200+ new customers through targeted direct marketing efforts.

Analyst at Amazon India Operations

August 1, 2017 - December 31, 2018

Analyzed large data sets to identify risk patterns, seller behaviour trends, and compliance issues, supporting fraud prevention and platform trust. Worked cross-functionally on KYC, AML, and escalation workflows, utilizing Tableau for reporting and insights.