I spent the past 6 years at Paramount, where I led consumer products and franchise marketing across major global brands (like PAW Patrol, Spongebob, Yellowstone) in the Canadian market. My role sat at the intersection of brand and performance—I built full-funnel, omnichannel campaigns that drove both brand awareness and conversion across key retailers in Canada. I managed paid media across search, social, and retail platforms while also leading growth initiatives like brand partnerships, experiential campaigns, and retailer integrations implementing global initiatives locally. Working on a lean team, I owned the campaign lifecycle end-to-end, from strategy and positioning through to execution and optimization. I consistently delivered strong performance, including achieving high return on ad spend and driving measurable retail growth.…I spent the past 6 years at Paramount, where I led consumer products and franchise marketing across major global brands (like PAW Patrol, Spongebob, Yellowstone) in the Canadian market. My role sat at the intersection of brand and performance—I built full-funnel, omnichannel campaigns that drove both brand awareness and conversion across key retailers in Canada. I managed paid media across search, social, and retail platforms while also leading growth initiatives like brand partnerships, experiential campaigns, and retailer integrations implementing global initiatives locally. Working on a lean team, I owned the campaign lifecycle end-to-end, from strategy and positioning through to execution and optimization. I consistently delivered strong performance, including achieving high return on ad spend and driving measurable retail growth.WWWW…