I’m a graphic designer with experience creating professional, engaging visual content for brands across a wide range of industries. I help businesses turn ideas into polished, effective designs that communicate clearly and strengthen their brand. My experience covers branding, visual identity, marketing materials, social media content, digital and print design, advertising, brochures, packaging, and campaign assets. I also have experience with web design and development, allowing me to understand how visual communication works across different platforms. I’m comfortable working from an existing brand identity or developing creative concepts from scratch. I’m detail-oriented, organised, adaptable, and used to managing multiple projects while meeting deadlines and maintaining a high standard of work. What I can help you with: • Branding & visual identity • Marketing & advertising design • Social media & digital content • Brochures, publications & print design • Packaging & promotional materials • Web design & development • Campaign & event graphics • Adobe Creative Suite Whether you need ongoing design support or a one-off project, I aim to make the process straightforward and deliver creative work that looks professional and achieves its purpose.

Elsabe Schoeman

I’m a graphic designer with experience creating professional, engaging visual content for brands across a wide range of industries. I help businesses turn ideas into polished, effective designs that communicate clearly and strengthen their brand. My experience covers branding, visual identity, marketing materials, social media content, digital and print design, advertising, brochures, packaging, and campaign assets. I also have experience with web design and development, allowing me to understand how visual communication works across different platforms. I’m comfortable working from an existing brand identity or developing creative concepts from scratch. I’m detail-oriented, organised, adaptable, and used to managing multiple projects while meeting deadlines and maintaining a high standard of work. What I can help you with: • Branding & visual identity • Marketing & advertising design • Social media & digital content • Brochures, publications & print design • Packaging & promotional materials • Web design & development • Campaign & event graphics • Adobe Creative Suite Whether you need ongoing design support or a one-off project, I aim to make the process straightforward and deliver creative work that looks professional and achieves its purpose.

Available to hire

I’m a graphic designer with experience creating professional, engaging visual content for brands across a wide range of industries. I help businesses turn ideas into polished, effective designs that communicate clearly and strengthen their brand.

My experience covers branding, visual identity, marketing materials, social media content, digital and print design, advertising, brochures, packaging, and campaign assets. I also have experience with web design and development, allowing me to understand how visual communication works across different platforms.

I’m comfortable working from an existing brand identity or developing creative concepts from scratch. I’m detail-oriented, organised, adaptable, and used to managing multiple projects while meeting deadlines and maintaining a high standard of work.

What I can help you with:
• Branding & visual identity
• Marketing & advertising design
• Social media & digital content
• Brochures, publications & print design
• Packaging & promotional materials
• Web design & development
• Campaign & event graphics
• Adobe Creative Suite

Whether you need ongoing design support or a one-off project, I aim to make the process straightforward and deliver creative work that looks professional and achieves its purpose.

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Language

English
Fluent
Afrikaans
Fluent
Dutch
Beginner

Work Experience

Freelance Multimedia Designer at Freelance
September 10, 2026 - Present
Currently working as a freelance graphic designer, collaborating with both long-term and new clients across branding, digital, and print design projects. I continue to work with companies I’ve previously been employed by, including USN and Maroela Media, supporting their creative and marketing needs through ongoing freelance work. My work includes marketing material, campaign assets, brochures, social media design, and brand communication, with a strong focus on delivering clean, effective, and audience-focused visuals. Alongside freelance projects, I am actively exploring long-term opportunities within creative teams and agencies in the Netherlands where I can continue to grow as a designer and contribute to meaningful brands.
Senior Graphic Designer at USN – Graphic Designer (International FMCG / Sports Nutrition)
January 1, 2024 - January 1, 2025
Led visual design across multiple digital brands (including Maroela Media, Skryfnet, and Weet), supporting high-volume publishing and audience engagement. Owned DTC creative for a Shopify online store (product visuals, layouts, and campaign assets) and delivered marketing/promotional assets for international retail and franchise partners while maintaining alignment to USN brand guidelines. Built and optimized branded email templates and automated flows in Klaviyo, and created scalable campaign systems and reusable asset libraries to speed up multi-market rollouts. Collaborated with marketing, product, and sales teams on international launches, seasonal promotions, and retail campaigns; also produced video content and photography, and prepared print/digital artwork with quality control.
Multimedia Designer at Maroela Media (Digital Media & Publishing)
January 1, 2019 - January 1, 2024
Delivered editorial and consumer-focused design for a multi-year tenure, supporting consistent brand communication across web, email, and publishing workflows. Designed and developed Akademia.co.za and associated online shop experiences aligned with institutional identity; created student portal layout systems using Moodle to improve clarity and daily usability. Produced newsletters and digital communication assets using Mailchimp, maintained visual consistency across campus communications, and supported broader multimedia needs including video editing and photography for editorial and event use.
Graphic & Web Designer / Developer at Akademia (Education | Students & Academic Community)
January 1, 2018 - January 1, 2019
Designed brand identities, digital campaigns, social media content, print advertising, and websites for a diverse client portfolio. Delivered creative across regulated industries by adapting to strict compliance and production standards. Managed multiple briefs in a fast-paced agency-like environment, partnering with printers and production teams to ensure accurate specifications and high-quality final output. Supported integrated event visuals and promotional materials, ensuring consistent cross-channel execution and production readiness.
Graphic & Web Designer at Outline Advertising Agency (Creative Agency | Multi-client Commercial & FMCG Work)
January 1, 2016 - January 1, 2018
Produced magazine layouts, advertisements, and print collateral for editorial and commercial clients. Prepared production-ready artwork and collaborated with manufacturing and print teams to ensure accuracy and consistency. Strengthened typography, layout discipline, and print production standards as a foundation for high-quality downstream delivery.

Education

Diploma in Multimedia Graphic & Web Design at Centurion Academy
January 1, 2012 - January 1, 2013
National Senior Certificate (Matric) at Hoërskool Wonderboom
January 1, 2007 - January 1, 2011

Qualifications

Introduction to Canva
January 1, 2025 - January 1, 2025
Figma UI/UX Design Essentials
January 1, 2024 - January 1, 2024
Social Media Marketing & Management
January 1, 2024 - January 1, 2024

Industry Experience

Media & Entertainment, Education, Retail, Professional Services, Software & Internet, Other, Consumer Goods, Healthcare