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I'm a social communicator and digital strategist with experience in content creation, storytelling, and social media management across real estate, beauty, tech, and entertainment brands. I lead production teams, develop editorial calendars, scripts, and audiovisual content, and optimize Meta Ads campaigns. I build aspirational, results-driven narratives that grow organic reach, engagement, and brand positioning. I'm currently pursuing a Master in Digital Marketing & Management in Madrid to deepen my expertise.…I'm a social communicator and digital strategist with experience in content creation, storytelling, and social media management across real estate, beauty, tech, and entertainment brands. I lead production teams, develop editorial calendars, scripts, and audiovisual content, and optimize Meta Ads campaigns. I build aspirational, results-driven narratives that grow organic reach, engagement, and brand positioning. I'm currently pursuing a Master in Digital Marketing & Management in Madrid to deepen my expertise.

Mariana Botero Cárdenas

Content Producer, Social Media Manager, Video Editor, +7

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I'm a social communicator and digital strategist with experience in content creation, storytelling, and social media management across real estate, beauty, tech, and entertainment brands. I lead production teams, develop editorial calendars, scripts, and audiovisual content, and optimize Meta Ads campaigns. I build aspirational, results-driven narratives that grow organic reach, engagement, and brand positioning. I'm currently pursuing a Master in Digital Marketing & Management in Madrid to deepen my expertise.…I'm a social communicator and digital strategist with experience in content creation, storytelling, and social media management across real estate, beauty, tech, and entertainment brands. I lead production teams, develop editorial calendars, scripts, and audiovisual content, and optimize Meta Ads campaigns. I build aspirational, results-driven narratives that grow organic reach, engagement, and brand positioning. I'm currently pursuing a Master in Digital Marketing & Management in Madrid to deepen my expertise.

Available to hire

I’m a social communicator and digital strategist with experience in content creation, storytelling, and social media management across real estate, beauty, tech, and entertainment brands. I lead production teams, develop editorial calendars, scripts, and audiovisual content, and optimize Meta Ads campaigns.

I build aspirational, results-driven narratives that grow organic reach, engagement, and brand positioning. I’m currently pursuing a Master in Digital Marketing & Management in Madrid to deepen my expertise.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Social Media Manager at High Scale AI

January 1, 2025 - June 1, 2025

Led content strategy across Instagram, LinkedIn, and TikTok; collaborated with creative and marketing teams to produce high-converting posts, reels, and campaigns; analyzed performance metrics to optimize growth and engagement; supported brand positioning within the AI & automation industry; oversaw client communications and project budgets; coordinated creative and technical teams to deliver productions.

Executive Producer at Repercussion A

December 1, 2024 - Present

Executive Producer responsible for overseeing projects, coordinating production teams, and managing budgets and timelines.

Content Marketing & Visual Storytelling Specialist at Independent / Freelance

September 1, 2025 - Present

Content marketing and visual storytelling across brand campaigns; responsible for conceptualization, scripting, and visuals across Social Media platforms.

Social Media Manager (Freelance) at JMI Inmobiliaria

December 1, 2024 - Present

Led the client's digital strategy across Instagram and TikTok. Coordinated the filming team and oversaw weekly content delivery. Optimized Meta Ads campaigns. Developed editorial calendars, scripts, and audiovisual content. Analyzed performance metrics to drive organic and paid growth. Under my direction, the brand reached 105,070 monthly accounts (+5.8%), gained 342 new followers, and increased interactions by +31.3%. Relaunched TikTok from 186 to 374 followers and produced a viral video with 31,000 organic views. Managed client communications, budgets, and coordinated creative and technical teams across productions. Ensured every project exceeded client expectations in quality, delivery, and creative execution. Recognized with a SMARTFILMS Top 5 nomination for the commercial spot “Freedom” (2024).

Content Marketing & Visual Storytelling Specialist at SMARTFILMS (Freelance)

September 1, 2025 - Present

Developed strategic communication plans for social media platforms, primarily Instagram, on a monthly cadence. Led a content production model for the brand, contributing to its image and storytelling. Optimized content, editorial calendars, scripts, and visual assets. Analyzed performance metrics to drive organic and paid growth, achieving 105,070 monthly accounts (+5.8%), 342 new followers, and a +31.3% engagement uplift. Relaunched TikTok (186 → 374 followers) and produced a viral video with 31,000 organic views. Oversaw client communications, budgets, and coordinated creative and technical teams throughout productions. Ensured each project surpassed client expectations in quality and creativity. Recognized with a SMARTFILMS Top 5 nomination for the 2024 commercial 'Freedom'.

MakeUp Intern – Community Manager at Laura Copó

September 1, 2025 - Present

Gained experience through a six-month internal internship with makeup designer Laura Copó. Managed monthly content strategy, copywriting, and Instagram posting. Defined content columns and created a dummy-style posting guide to standardize publication style.