Creative Director and Corporate Identity Specialist with 14+ years’ experience shaping, developing and elevating brand identities across diverse sectors. I bring deep expertise in multi-channel design, visual storytelling and brand guardianship, with a strong commitment to producing work that is purposeful, human-centred and aligned with organisational values.
As an Art Director at SADICO, I lead creative development from brief to delivery—ensuring that all design output is innovative, insight-driven and consistently aligned with brand guidelines. I collaborate closely with strategists, account managers and cross-functional teams to translate complex objectives into impactful visual solutions that engage audiences and drive measurable results.
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AO Fit is a sports clothing business focused on women clothing, they approached me to create a striking brand that would stand out and be memorable. I went for a minimalist, but bold look that could stand out and still look clean.
To see the results please follow the link:
Nothi Construction is a mid to large scale project company. The name Nothi has a deep family significance for the company as it is the name for the Great Grandfather of the owners. The name has been passed down through generations. The idea was to create a modern, minimalist crest but break it apart to represent the generations it has come from.
The result is as follows:
Yep! by Telkom is a South African digital marketplace and business directory designed to help Small and Medium Enterprises (SMEs) digitize, manage reputations, and reach more customers. It acts as a platform for services like cleaning, plumbing, and electrical work, featuring AI-powered tools for content creation and review management.
The brief was to create a digital campaign targeted at sole traders and SMMEs to registered on the Yep platform and use it as their preferred “go-to-market” platform for the businesses. My solution to this was to create eye catching visuals of small business success stories who have already made the Yep platform an integral part of their business.
To see the project outcome please click the following link:
OnFit Gym approached me looking to create a brand identity showcased power, athleticism and a place were anyone could fit in. They wanted their colour palette to be black and red…That was the brief.
For the result please follow the link below:
Mondelez was looking to place its product range front and centre in South Africa townships and intertwined into the urban culture and fashion. The concept did exactly that: the print ads place Mondelez products in local settings making using a local colloquial slang supported my a digital call to action with a competition element added to the mix. The print ads were bright, eye-catching and unapologetic as South African street fashion is well known for. The campaign was supported by Billbaord, street pole, instore and social media touch points…
To see the result follow the link:
Robert & Johns is a creative, unique architectural agency with a focus on up market suburbia remodelling. Started by 2 high school friends who are both hands architects, they infuse contemporary stone and wood inspired designs on an already built environment. They were looking for something fresh and clean with homey and earthly slant.
Follow the link for the result:
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