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I lead teams and develop digital solutions across various industries. I translate business objectives into clear, scalable, and consistent user experiences through robust design systems and collaborative UX/UI processes. I am results-oriented, focused on efficiency, quality, and continuous evolution, and I actively integrate AI to optimize workflows, boost production, and elevate design impact. My work blends strategy and hands-on design to deliver meaningful experiences at scale. I thrive in cross-functional environments, turning complex requirements into elegant interfaces and cohesive brand systems that grow with the business.…I lead teams and develop digital solutions across various industries. I translate business objectives into clear, scalable, and consistent user experiences through robust design systems and collaborative UX/UI processes. I am results-oriented, focused on efficiency, quality, and continuous evolution, and I actively integrate AI to optimize workflows, boost production, and elevate design impact. My work blends strategy and hands-on design to deliver meaningful experiences at scale. I thrive in cross-functional environments, turning complex requirements into elegant interfaces and cohesive brand systems that grow with the business.

DENEGRI MACARENA

UI Designer, Brand Designer, Product Designer, +1

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I lead teams and develop digital solutions across various industries. I translate business objectives into clear, scalable, and consistent user experiences through robust design systems and collaborative UX/UI processes. I am results-oriented, focused on efficiency, quality, and continuous evolution, and I actively integrate AI to optimize workflows, boost production, and elevate design impact. My work blends strategy and hands-on design to deliver meaningful experiences at scale. I thrive in cross-functional environments, turning complex requirements into elegant interfaces and cohesive brand systems that grow with the business.…I lead teams and develop digital solutions across various industries. I translate business objectives into clear, scalable, and consistent user experiences through robust design systems and collaborative UX/UI processes. I am results-oriented, focused on efficiency, quality, and continuous evolution, and I actively integrate AI to optimize workflows, boost production, and elevate design impact. My work blends strategy and hands-on design to deliver meaningful experiences at scale. I thrive in cross-functional environments, turning complex requirements into elegant interfaces and cohesive brand systems that grow with the business.

Available to hire

I lead teams and develop digital solutions across various industries. I translate business objectives into clear, scalable, and consistent user experiences through robust design systems and collaborative UX/UI processes. I am results-oriented, focused on efficiency, quality, and continuous evolution, and I actively integrate AI to optimize workflows, boost production, and elevate design impact.

My work blends strategy and hands-on design to deliver meaningful experiences at scale. I thrive in cross-functional environments, turning complex requirements into elegant interfaces and cohesive brand systems that grow with the business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Beginner

Portuguese

Intermediate

Work Experience

Lead & UI Designer at ADGOAT

January 1, 2023 - Present

Lead the design team in the Product area, translating business strategy into UX/UI solutions for the platform. Collaborate with Product, Marketing, and Development to align vision, priorities, and execution; manage a team of freelance designers. Responsible for end-to-end design of a new FinTech business unit (in development) and the ongoing evolution of the brand visual system. Integrated AI tools to optimize assets, reduce production time, and scale results. Led visual strategy for seasonal campaigns (e.g., Black Friday) and implemented automation for brochure production (data scraping and Google Sheets sync in Figma), achieving a 400% increase in output and elevating quality.

Visual & Brand Designer at Freelancer

January 1, 2016 - January 1, 2023

Comprehensive branding and design project management. Creation and updating of visual identities, UX/UI optimization in e-commerce. Design of digital and physical graphic materials, from digital content to packaging, signage, and merchandising. Leadership of photographic campaigns, ensuring visual consistency and final quality.

Visual & Brand Designer at MULTIPAPER TRADE

January 1, 2020 - January 1, 2023

Leadership in trend research and development of new product lines. Comprehensive creation of brand identity, management with international suppliers for production and packaging. Design of e-commerce and digital assets with a focus on user experience (UX/UI). Direction of photographic productions ensuring visual consistency across all lines.

Visual & Brand Designer at FW Argentina

January 1, 2017 - January 1, 2020

Trend analysis for product curation. Design of the TREND planner line — now one of the brand's flagship products. Comprehensive creation of graphic patterns for textile and stationery lines, defining materials and graphic combinations. Design of catalogs, commercial stationery, and content for social media. Active collaboration in photographic productions, making creative decisions and performing the pre-selection of final material.