Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a multidisciplinary designer focused on brand identity and cross-channel design. I collaborate with institutions and brands to create cohesive visual systems, campaigns, and digital content that engage audiences and strengthen recognition. I leverage data-driven storytelling and AI-assisted workflows to deliver high-quality assets across platforms, while mentoring teams and managing projects with a human-centered approach.…I'm a multidisciplinary designer focused on brand identity and cross-channel design. I collaborate with institutions and brands to create cohesive visual systems, campaigns, and digital content that engage audiences and strengthen recognition. I leverage data-driven storytelling and AI-assisted workflows to deliver high-quality assets across platforms, while mentoring teams and managing projects with a human-centered approach.

Macarena Machuca

Designer, Brand Designer, Graphic Designer, +4





I'm a multidisciplinary designer focused on brand identity and cross-channel design. I collaborate with institutions and brands to create cohesive visual systems, campaigns, and digital content that engage audiences and strengthen recognition. I leverage data-driven storytelling and AI-assisted workflows to deliver high-quality assets across platforms, while mentoring teams and managing projects with a human-centered approach.…I'm a multidisciplinary designer focused on brand identity and cross-channel design. I collaborate with institutions and brands to create cohesive visual systems, campaigns, and digital content that engage audiences and strengthen recognition. I leverage data-driven storytelling and AI-assisted workflows to deliver high-quality assets across platforms, while mentoring teams and managing projects with a human-centered approach.

Available to hire

I’m a multidisciplinary designer focused on brand identity and cross-channel design. I collaborate with institutions and brands to create cohesive visual systems, campaigns, and digital content that engage audiences and strengthen recognition.

I leverage data-driven storytelling and AI-assisted workflows to deliver high-quality assets across platforms, while mentoring teams and managing projects with a human-centered approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Industrial Design & Communications Intern at Universidad Nacional de Mar del Plata

January 1, 2024 - Present

Collaborated with the Institutional Image Department to design graphic materials for the university and its faculties. Created visual assets such as merchandising, promotional pieces, social media content, and institutional publications. Worked closely with suppliers and internal teams to ensure consistent brand identity across all materials. Contributed to a multidisciplinary team delivering high-quality designs for diverse communication needs.

Brand Manager and Content Strategist at Tropicos Viajes y Tropicos Golf

January 1, 2021 - Present

Led brand strategy and content planning for multiple brands in travel and golf divisions; developed and executed content calendars; managed cross-platform campaigns; collaborated with partners and suppliers; improved brand recognition through consistent identity across channels.

Social Media Manager at Tropicos Viajes y Tropicos Golf

January 1, 2023 - Present

Managed digital marketing across social platforms; created short-form video content; analyzed performance metrics; stayed on top of trends; grew audience engagement and reach.

Freelance Community Manager & Content Strategist at Self-Employed

January 1, 2020 - Present

Plan and execute social media content for multiple brands; create schedules; analyze content performance; produce short-form video aligned with marketing and growth strategies; managed digital marketing across social platforms.