I’m a Detroit-based marketing strategist and designer with 17+ years of experience helping brands grow through thoughtful, high-performing marketing. I specialize in social media, paid advertising, email marketing, and content creation—bringing both creative execution and strategic thinking to every project. What sets me apart is my ability to connect big-picture strategy with day-to-day execution. I don’t just design content—I build campaigns that are aligned with business goals, backed by data, and designed to convert. From brand voice and visual consistency to lead generation and performance tracking, I understand how all pieces of marketing work together. I’ve worked across a wide range of industries, including real estate, property management, transportation and logistics, healthcare/urgent care, hospitality, local service-based businesses, and personal brands. My experience ranges from startups building their presence from the ground up to established companies managing large portfolios and multi-location marketing efforts. If you’re looking for a marketer who can think strategically, execute efficiently, and deliver results—I’d love to work together.

Mackenzie Swartz

PRO

I’m a Detroit-based marketing strategist and designer with 17+ years of experience helping brands grow through thoughtful, high-performing marketing. I specialize in social media, paid advertising, email marketing, and content creation—bringing both creative execution and strategic thinking to every project. What sets me apart is my ability to connect big-picture strategy with day-to-day execution. I don’t just design content—I build campaigns that are aligned with business goals, backed by data, and designed to convert. From brand voice and visual consistency to lead generation and performance tracking, I understand how all pieces of marketing work together. I’ve worked across a wide range of industries, including real estate, property management, transportation and logistics, healthcare/urgent care, hospitality, local service-based businesses, and personal brands. My experience ranges from startups building their presence from the ground up to established companies managing large portfolios and multi-location marketing efforts. If you’re looking for a marketer who can think strategically, execute efficiently, and deliver results—I’d love to work together.

Available to hire

I’m a Detroit-based marketing strategist and designer with 17+ years of experience helping brands grow through thoughtful, high-performing marketing. I specialize in social media, paid advertising, email marketing, and content creation—bringing both creative execution and strategic thinking to every project.

What sets me apart is my ability to connect big-picture strategy with day-to-day execution. I don’t just design content—I build campaigns that are aligned with business goals, backed by data, and designed to convert. From brand voice and visual consistency to lead generation and performance tracking, I understand how all pieces of marketing work together.

I’ve worked across a wide range of industries, including real estate, property management, transportation and logistics, healthcare/urgent care, hospitality, local service-based businesses, and personal brands. My experience ranges from startups building their presence from the ground up to established companies managing large portfolios and multi-location marketing efforts.

If you’re looking for a marketer who can think strategically, execute efficiently, and deliver results—I’d love to work together.

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Language

English
Fluent

Work Experience

Social Media & Digital Marketing Manager at Metro Cars/Metro Cab/ Metro Shuttle/Yellow Cab of Sacramento
November 1, 2025 - Present
Oversaw social media strategy and digital marketing for a multi-brand transportation service, developing campaigns, content calendars, and performance metrics.
Marketing Manager / Lead Generation at The Freedom Group
December 28, 2023 - December 28, 2024
Content Creator & Graphic Designer at The Kenzie Collective
January 1, 2023 - Present
Field Marketing Specialist at Berkshire Hathaway HomeServices Michigan Real Estate
June 1, 2021 - December 1, 2023
Director of Marketing at Mark Z Home Selling Team - Keller Williams
September 30, 2013 - February 28, 2018

Education

Associate Degree in Marketing & Applied Management at Schoolcraft College, Livonia, MI
August 1, 2020 - March 1, 2023
Massage Therapy License (LMT, CMT) at Flint School of Therapeutic Massage
January 1, 2012 - April 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Real Estate & Construction, Professional Services, Other, Financial Services, Healthcare, Retail, Transportation & Logistics, Travel & Hospitality