Available to hire
I’m a bilingual marketing copywriter with 10+ years of experience creating high-performing copy for websites, landing pages, SEO blogs, and multi-channel campaigns. I combine strategic marketing expertise with conversion-focused copy and SEO optimization, delivering messages that attract, convert, and retain audiences.
I tailor tone of voice across industries—real estate, technology, e-learning, food, fintech, sustainability and lifestyle—while ensuring clarity, persuasive structure, and measurable impact. My background in digital marketing and QA testing helps ensure every piece of copy is user-centric, consistent, and performance-driven.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Digital Marketing Lead at Meetlabs
March 1, 2023 - PresentDesigned and executed a 360° marketing plan for Meetlabs and its spin-offs, driving over 50% organic traffic growth and acquiring more than 8,000 new followers. Standardized processes, reports, and templates, reducing team operating time by 30%. Produced bilingual content on digital platforms tripling thought-leadership reach. Led functional and UX QA for web and app products and authored a new corporate website ensuring brand clarity and consistency.
Head of Marketing at Meetlabs – TheMeteor.io (Project)
January 31, 2024 - July 20, 2025Led the launch of the crypto app TheMeteor.io across LATAM, implementing an omnichannel strategy that generated over 8,000 followers and secured 56% of total downloads in Peru in Q4-23. Coordinated in-house design, content, and community teams as well as managed PR activities achieving 87 digital-media mentions and organizing educational events with 2,000 attendees within eight months.
Regional Marketing Coordinator at Facturedo (now Klimb)
January 31, 2022 - July 20, 2025Managed influencers generating 40% of qualified leads and significantly reduced Customer Acquisition Cost from USD 500 to 100. Implemented referral and affiliate programs growing the client base by 25%. Optimized SEO strategies increasing organic traffic by 30%. Developed webinars and automated emails achieving a 2% conversion rate from MQL to customer.
Head of Marketing at Consorcio Master Perú SAC
March 31, 2020 - July 20, 2025Designed and executed an annual marketing plan for automotive parts managing budgets over S/1.2 MM. Delivered 360° campaigns reducing trade-marketing spend by 80%. Negotiated co-marketing agreements freeing budgets for digital initiatives and implemented Customer Journey mapping with WhatsApp Business communication.
Marketing & Sales Coordinator at PACCU SAC
March 31, 2019 - July 20, 2025Executed marketing and sales plans for a portfolio of fresh and dried mushrooms, increasing clients by 6% and fresh mushroom sales by 64% through ATL, BTL, and social media campaigns. Opened new sales channels and developed new product SKUs. Implemented WhatsApp Business and boosted organic social media followers to over 10,000.
Head of Marketing at Grupo FORTE SAC
November 30, 2016 - July 20, 2025Delivered record launches of padlock and lock lines with comprehensive 360° marketing plans including TV, OOH, trade, paid social, and AdWords. Expanded into new product categories increasing sales year-over-year. Optimized media buying and production saving US$130k.
Head of Marketing at Lau Vidal SAC (Shell Distributor)
May 31, 2015 - July 20, 2025Implemented direct sales and telemarketing channels contributing 10% of total sales. Executed BTL campaigns achieving high customer satisfaction and increased sell-in by 20%.
Product Manager Peru & Chile at Industrias San Miguel
July 31, 2013 - July 20, 2025Relaunched soda brands generating 30% of 2012 sales with a new brand architecture. Eliminated unprofitable SKUs improving contribution margins by 5%.
Digital Marketing Lead at Meetlabs
March 1, 2023 - PresentDesign and execute the go-to-market strategy for Meetlabs and its spin-offs (Wanya, Motivo), driving organic traffic growth and community building through events and digital campaigns. Achieved +20% organic traffic and +1,000 new followers in 12 months. Planned digital product launches with a Product-Led Growth (PLG) approach, integrating self-service funnels, activation campaigns, and bilingual ES/EN content. Standardized processes and dashboards, reducing the team’s operational time by 30% and delivering campaigns 25% faster on average. Implemented AI agents to automate marketing documents and materials, optimizing team productivity. Produced 40+ bilingual articles (ES/EN) in Strapi, achieving an average 5% engagement rate on social media and tripling thought-leadership reach. Conducted market research, user interviews, and feedback analysis to inform value propositions and roadmap.
Head of Marketing at Meetlabs – TheMeteor.io (Project)
January 31, 2024 - October 9, 2025Led go-to-market strategy and launch of TheMeteor.io crypto app (3 blockchain products) in LATAM; defined segments and messaging to maximize adoption. Reached 10,000 downloads in LATAM within 6 months, 56% market share in Peru. Implemented omnichannel strategy, growing digital community by 8,000+ followers. Collected user feedback and usage metrics to optimize post-launch retention. Coordinated design, content, and community teams; managed PR with 87 digital media mentions and ~500,000 impressions; hosted 2,000 educational event attendees in 8 months.
Regional Marketing Coordinator at Facturedo (now Klimb)
January 31, 2022 - October 9, 2025Influencers generated 40% of qualified leads, reducing CAC from USD 500 to 100. Implemented referral and affiliate programs, growing customer base by 25%. Optimized SEO using Skyscraper technique, increasing organic traffic by 30%. Designed webinars and email automation, achieving a 2% MQL → customer conversion rate.
Head of Marketing at Consorcio Master Perú SAC
March 31, 2020 - October 9, 2025Designed and executed the Annual Marketing Plan for automotive spare parts (S/1.2 MM). Supervised 360° campaigns (POS, trade shows, Facebook Ads, WhatsApp Business), achieving 12% sales increase in Q1 2020 and reducing trade marketing expenses by 80%. Negotiated 60/40 co-marketing agreements with a key supplier to fund digital initiatives. Implemented Customer Journey mapping and a WhatsApp Business-based communication project within 2 months, reaching an 80% open rate.
Marketing & Sales Coordinator at PACCU SAC
March 31, 2019 - October 9, 2025Developed and executed the marketing and sales plan for a portfolio of fresh, brined, and dehydrated mushroom products. Achieved 64% sales growth in 2018 and added 6% more clients, securing contracts with 3 new retail chains. Opened new channels and led the development of 2 new product presentations. Implemented WhatsApp Business and social media campaigns, generating 2,000+ followers (80% organic) and an average engagement rate of 6%.
Head of Marketing at Grupo FORTE SAC
November 30, 2016 - October 9, 2025Launched 3 padlock and lock product lines with a 360° plan (TV, OOH, trade, Paid Social, AdWords), contributing to 10% sales growth. Entered 2 new categories with +7% (2015 vs 2014) and +10% (YTD 2016 vs 2015). Optimized advertising production costs by 25% and achieved US$130k savings in media and production.
Head of Marketing at Lau Vidal SAC (Shell Distributor)
May 31, 2015 - October 9, 2025Implemented a Self-Sales & Telemarketing channel contributing 10% of sales in 2014. Designed the BTL campaign “End User,” achieving 95% customer satisfaction and a 20% increase in sell-in.
Product Manager Peru & Chile at Industrias San Miguel
July 31, 2013 - October 9, 2025Led the re-launch of soft drink brands with a new brand architecture contributing 30% of total sales in 2012. Reduced unprofitable SKUs and increased net contribution margin by 5% in 2013.
Consultant at Ask Consuelo
May 31, 2024 - October 9, 2025CPL -48%, budget -21%, CTR 0.27 → 1.60% after funnel redesign.
Consultant at Amazon Andes Export
June 30, 2022 - October 9, 2025CPA -20%, CPL -15%, leads +15% (Alma).
Consultant at MasterGIS
February 28, 2023 - October 9, 2025CPL -17%, ROI 186% → 244% via Paid Media + Inbound.
Consultant at Level Art
September 30, 2022 - October 9, 2025+20% followers and qualified leads; landing page optimization.
Consultant at Haz y Envés
April 30, 2023 - October 9, 2025Multichannel content strategy & calendar.
Consultant at Environment & Quality Solutions
December 31, 2020 - October 9, 2025+35% followers, +20% leads; CPL -20%.
Consultant at Prodigi Academy
March 31, 2024 - October 9, 2025Automated invoicing & content management, saving 10 h/week.
Digital Marketing Lead at Meetlabs
March 1, 2023 - PresentDesign and execution of go-to-market strategy for Meetlabs and spin-offs (Wanya, Motivo), driving organic traffic growth and community building; PLG product launches; standardized processes, reducing team time by ~30% and delivering campaigns 25% faster on average.
Head of Marketing at Meetlabs – TheMeteor.io (Project)
January 31, 2024 - October 9, 2025Led go-to-market strategy and launch of TheMeteor.io crypto app (3 blockchain products) in LATAM; achieved 10,000 downloads in LATAM within 6 months and 56% market share in Peru; managed omnichannel strategy, PR and events, reaching broad audience.
Regional Marketing Coordinator at Facturedo (now Klimb)
January 31, 2022 - October 9, 2025Influencers generated 40% of qualified leads; CAC reduced from USD 500 to 100; implemented referral/affiliate program; SEO optimization via Skyscraper technique; webinars and email automation achieving measurable MQL to customer conversion.
Head of Marketing at Consorcio Master Perú SAC
March 31, 2020 - October 9, 2025Designed and executed the Annual Marketing Plan for automotive spare parts; managed 360° campaigns; achieved a 12% sales increase in Q1 2020; negotiated co-marketing; implemented WhatsApp Business CJ with 80% open rate.
Marketing & Sales Coordinator at PACCU SAC
March 31, 2019 - October 9, 2025Developed and executed marketing and sales plan for mushrooms; 64% sales growth in 2018; expanded client base with 3 new retail chains; launched 2 new product presentations; WhatsApp Business and social campaigns achieving 2,000+ followers with 6% engagement.
Head of Marketing at Grupo FORTE SAC
November 30, 2016 - October 9, 2025Launched 3 padlock/lock product lines with a 360° plan; contributed 10% to annual sales; expanded into 2 new categories; optimization reduced advertising production costs by 25% and saved US$130k in media and production.
Head of Marketing at Lau Vidal SAC (Shell Distributor)
May 31, 2015 - October 9, 2025Implemented Self-Sales & Telemarketing channel; designed BTL End User campaign; achieved 95% customer satisfaction and a 20% increase in sell-in.
Product Manager Peru & Chile at Industrias San Miguel
July 31, 2013 - October 9, 2025Led re-launch of soft drink brands with a new brand architecture contributing 30% of total sales; improved net contribution margin by 5% in 2013.
Consultant at Ask Consuelo (USA)
May 31, 2024 - October 9, 2025CPL -48%, budget -21%, CTR 0.27% → 1.60% after funnel redesign.
Consultant at Amazon Andes Export
June 30, 2022 - October 9, 2025CPA -20% (Amazon Andes) and CPL -15%, leads +15% (Alma).
Consultant at MasterGIS
February 28, 2023 - October 9, 2025CPL -17%, ROI 186% → 244% via Paid Media + Inbound.
Consultant at Level Art
September 30, 2022 - October 9, 2025+20% followers and qualified leads; landing page optimization.
Consultant at Haz y Envés
April 30, 2023 - October 9, 2025Multichannel content strategy & calendar.
Consultant at Environment & Quality Solutions
December 31, 2020 - October 9, 2025+35% followers, +20% leads; CPL -20%.
Consultant at Prodigi Academy
March 31, 2024 - October 9, 2025Automated invoicing & content management, saving 10 h/week.
DIGITAL MARKETING LEAD at Meetlabs
March 1, 2023 - PresentDesign and execute the go-to-market strategy for Meetlabs and its spin-offs (Wanya, Motivo); drive organic traffic growth and community building; lead PLG-enabled product launches; standardize processes, reducing operational time by 30% and delivering campaigns 25% faster; implement AI agents to automate marketing documents; produce bilingual content; conduct market research and draft the corporate website; lead functional QA for web properties.
HEAD OF MARKETING (Project Lead) at Meetlabs – TheMeteor.io (Project)
January 1, 2024 - October 9, 2025Led the go-to-market strategy and launch of The Meteor.io crypto app (3 blockchain products) in LATAM; achieved 10,000 downloads in LATAM in 6 months and 56% market share in Peru; implemented an omnichannel strategy and managed PR and community activities; analyzed user feedback to optimize post-launch retention.
REGIONAL MARKETING COORDINATOR at Facturedo (now Klimb)
January 1, 2022 - October 9, 2025Influencers generated 40% of qualified leads, reducing CAC from USD 500 to 100; implemented referral and affiliate programs; optimized SEO with Skyscraper techniques; designed webinars and email automation achieving a 2% MQL → customer conversion rate.
HEAD OF MARKETING at Consorcio Master Perú SAC
March 1, 2020 - October 9, 2025Designed and executed the Annual Marketing Plan for automotive spare parts (S/1.2 MM). Supervised 360° campaigns; achieved 12% sales increase in Q1 2020; reduced trade marketing expenses by 80%; negotiated 60/40 co-marketing agreements; implemented Customer Journey mapping and WhatsApp Business project with 80% open rate.
MARKETING & SALES COORDINATOR at PACCU SAC
March 1, 2019 - October 9, 2025Developed and executed the marketing and sales plan for mushrooms; achieved 64% sales growth in 2018 and added 3 new retail partners; opened new channels and launched 2 product presentations; implemented WhatsApp Business and social media campaigns generating 2,000+ followers with 6% engagement.
HEAD OF MARKETING at Grupo FORTE SAC
November 1, 2016 - October 9, 2025Launched 3 padlock/lock product lines with a 360° plan (TV, OOH, trade, Paid Social, AdWords); launches contributed 10% to annual sales; entered 2 new categories with 7-10% sales gains; optimized advertising production costs by 25% and saved US$130k in media and production.
HEAD OF MARKETING at Lau Vidal SAC (Shell Distributor)
May 1, 2015 - October 9, 2025Implemented a Self-Sales & Telemarketing channel contributing 10% of sales in 2014; designed the BTL campaign 'End User' achieving 95% customer satisfaction and a 20% increase in sell-in.
PRODUCT MANAGER Peru & Chile at Industrias San Miguel
July 1, 2013 - October 9, 2025Led the re-launch of soft drink brands with a new brand architecture contributing 30% of total sales in 2012; reduced unprofitable SKUs and increased net contribution margin by 5% in 2013.
Consultant at Ask Consuelo
May 31, 2024 - October 9, 2025CPL improvement by -48%, budget -21%, CTR improved from 0.27% to 1.60% after funnel redesign.
Consultant at Amazon Andes Export
June 1, 2022 - October 9, 2025CPA down by 20% and CPL down by 15%; leads +15% (Alma).
Consultant at MasterGIS
February 28, 2023 - October 9, 2025CPL down by 17%; ROI improved from 186% to 244% via Paid Media and Inbound.
Consultant at Level Art
September 30, 2022 - October 9, 2025+20% followers and qualified leads; landing page optimization.
Consultant at Haz y Envés
April 30, 2023 - October 9, 2025Multichannel content strategy & calendar.
Consultant at Environment & Quality Solutions
December 31, 2020 - October 9, 2025+35% followers, +20% leads; CPL -20%.
Consultant at Prodigi Academy
March 31, 2024 - October 9, 2025Automated invoicing & content management, saving 10 h/week.
Digital Marketing Lead at Meetlabs
March 1, 2023 - October 30, 2025Design and execute the go-to-market strategy for Meetlabs and its spin-offs (Wanya, Motivo), driving organic traffic growth and community building through events and digital campaigns. Achieved +20% organic traffic and +1,000 new followers in 12 months. Plan and lead digital product launches with a Product-Led Growth (PLG) approach, integrating self-service funnels, activation campaigns, and bilingual content (ES/EN). Develop and standardize processes, reports, and templates, reducing the team’s operational time by 30% and enabling campaigns to be delivered 25% faster on average. Implement AI agents to automate the creation of marketing documents and materials. Produced 40+ bilingual articles (ES/EN) in Strapi (CSS), achieving an average 5% engagement rate on social media and tripling thought-leadership reach. Conduct market research, user interviews, and feedback analysis to adjust value propositions and prioritize product developments. Drafted the new corporate website (ES/EN), ens
Head of Marketing at Meetlabs – TheMeteor.io (Project)
January 1, 2024 - January 1, 2024Led the go-to-market strategy and launch of TheMeteor.io crypto app (3 blockchain products) in LATAM, defining target segments and key messaging to maximize adoption and activation. Reached 10,000 downloads in LATAM within 6 months, achieving 56% market share in Peru. Implemented an omnichannel strategy that generated 8,000+ followers and consolidated the digital community. Collected and analyzed user feedback and usage metrics to optimize post-launch experience and retention rates. Coordinated internal teams (design, content, community) and managed PR: 87 mentions in digital media, ~500,000+ impressions, and 2,000 attendees at educational events in 8 months.
Regional Marketing Coordinator at Facturedo (now Klimb)
January 1, 2022 - January 1, 2022Influencers generated 40% of qualified leads, reducing CAC from USD 500 to 100. Implemented a referral and affiliate program, growing the customer base by 25%. Optimized SEO with the Skyscraper technique and articles, increasing organic traffic by 30%. Designed webinars and email automation, achieving a 2% MQL → customer conversion rate.
Head of Marketing at Consorcio Master Perú SAC
March 1, 2020 - March 1, 2020Designed and executed the Annual Marketing Plan for automotive spare parts (S/1.2 MM). Supervised 360° campaigns (POS, trade shows, Facebook Ads, WhatsApp Business), achieving a 12% sales increase in Q1 2020 and reducing trade marketing expenses by 80%. Negotiated 60/40 co-marketing agreements with a key supplier, freeing up budget for digital initiatives. Implemented Customer Journey mapping and a WhatsApp Business project within 2 months, reaching an 80% open rate.
Marketing & Sales Coordinator at PACCU SAC
March 1, 2019 - March 1, 2019Developed and executed the marketing and sales plan for a portfolio of fresh, brined, and dehydrated mushrooms. Achieved 64% sales growth in fresh mushrooms in 2018 and a +6% increase in the number of clients, securing contracts with 3 new retail chains. Opened new commercial channels and led the development of 2 new product presentations. Implemented WhatsApp Business and social media campaigns, generating 2,000+ followers (80% organic) and an average engagement rate of 6%.
Head of Marketing at Grupo FORTE SAC
November 1, 2016 - November 1, 2016Achieved a record launch of 3 padlock and lock product lines with a 360° plan (TV, OOH, trade, Paid Social, AdWords). The launches contributed 10% to annual sales growth. Entered 2 new categories, achieving sales increases of +7% (2015 vs. 2014) and +10% (YTD 2016 vs. 2015). Optimization plan reduced advertising production costs by 25% and generated cumulative savings of US$130k in media and production.
Head of Marketing at Lau Vidal SAC (Shell Distributor)
May 1, 2015 - May 1, 2015Implemented a Self-Sales & Telemarketing channel that contributed 10% of sales in 2014. Designed the BTL campaign “End User,” achieving 95% customer satisfaction and a 20% increase in sell-in.
Product Manager Peru & Chile at Industrias San Miguel
July 1, 2013 - July 1, 2013Led the re-launch of soft drink brands with a new brand architecture that contributed 30% of total sales in 2012. Reduced unprofitable SKUs and increased net contribution margin by 5% in 2013.
Consultant (Recent engagements) at Ask Consuelo
May 31, 2024 - May 31, 2024CPL -48%, budget -21%, CTR 0.27 → 1.60% after funnel redesign.
Consultant (Amazon Andes Export) at Amazon Andes Export
June 30, 2022 - June 30, 2022CPA -20% (Amazon Andes) and CPL -15%, leads +15%.
Consultant (MasterGIS) at MasterGIS
February 28, 2023 - February 28, 2023CPL -17%, ROI 186% → 244% via Paid Media + Inbound.
Consultant (Level Art) at Level Art
September 30, 2022 - September 30, 2022+20% followers and qualified leads; landing page optimization.
Consultant (Haz y Envés) at Haz y Envés
April 30, 2023 - April 30, 2023Multichannel content strategy & calendar.
Consultant (Environment & Quality Solutions) at Environment & Quality Solutions
December 31, 2020 - December 31, 2020+35% followers, +20% leads; CPL -20%.
Consultant (Prodigi Academy) at Prodigi Academy
March 31, 2024 - March 31, 2024Automated invoicing & content management, saving 10 h/week.
Digital Marketing Lead & QA Testing at Meetlabs
July 1, 2024 - PresentLead the brand’s digital and inbound content strategy, driving +20% organic traffic growth and gaining 1,000+ followers within 12 months. Authored bilingual website copy, landing pages, email sequences, and SEO blogs; developed AI-assisted editorial frameworks that increased content production speed by 30%. Ensured UX-aligned copy accuracy through QA testing for web/app interfaces and collaborated with designers and PMs to maintain brand voice across all digital assets.
Head of Marketing at Meetlabs – TheMeteor.io (Project)
March 1, 2023 - January 1, 2024Developed the brand messaging framework and content strategy for the TheMeteor.io launch across LATAM. Wrote the full messaging framework, landing pages, explainer scripts, email nurture sequences, social content, and product descriptions. Helped drive 10,000 downloads, 8,000 followers, and 87 media mentions; crafted PR copy and media pitches; applied user research to refine onboarding flows and retention messaging.
Regional Marketing Coordinator at Facturedo (now Klimb)
January 1, 2021 - January 1, 2022Wrote ad copy, landing pages, webinar messaging, and automated email sequences for lead generation. Influencer campaign copy contributed to 40% of qualified leads, reducing CAC from USD 500 to 100. Created SEO-optimized content using the Skyscraper technique, achieving +30% organic traffic. Delivered conversion-focused copy for webinar funnels (MQL → customer rate: 2%).
Digital Marketing Consultant at Ask Consuelo (Real Estate) – USA
March 1, 2024 - May 1, 2024Produced full-funnel copy for real estate investment programs: Meta ads, landing pages, webinar scripts, WhatsApp flows, email drips. Improved CTR from 0.27% → 1.60% and reduced CPL by 48% through optimized ad copy and A/B testing. Wrote persuasive scripts for video invitations and post-webinar nurturing.
Digital Marketing Consultant at MasterGIS
December 1, 2022 - February 1, 2023Wrote SEO blogs, webinar copy, landing pages, and promotional ads for educational programs. Clarified technical concepts through accessible, high-value educational content.
Digital Marketing Consultant at Amazon Andes (Functional Foods & Superfoods)
March 1, 2022 - May 1, 2022Developed product descriptions, persuasive brand storytelling, and content for social media to strengthen the brand’s LATAM presence. Highlighted product origin and nutritional benefits through consumer-focused copy.
Community Manager & Copywriter at Level Art Digital Agency (Spain)
June 1, 2022 - September 1, 2022Produced multi-brand copy for ads, captions, branding content, micro-stories, and creative campaigns. Adapted tone of voice for clients in beauty, wellness, and local businesses.
Head of Marketing at Consorcio Master Perú SAC
December 1, 2019 - March 1, 2020Designed and executed the Annual Marketing Plan for automotive spare parts (S/1.2 MM). Supervised 360° campaigns (POS, trade shows, Facebook Ads, WhatsApp Business), achieving 12% sales increase in Q1 2020 and reducing trade marketing expenses by 80%. Negotiated 60/40 co-marketing agreements with a key supplier, freeing budget for digital initiatives. Implemented Customer Journey mapping and a WhatsApp Business project with an 80% open rate.
Marketing & Sales Coordinator at PACCU SAC
February 1, 2017 - March 1, 2019Developed and executed the marketing and sales plan for a portfolio of fresh, brined, and dehydrated mushrooms. Achieved 64% sales growth in 2018 and 6% client growth, securing contracts with 3 new retail chains. Opened new commercial channels and led the development of 2 new product presentations. Implemented WhatsApp Business and social campaigns, generating 2,000+ followers (80% organic) and ~6% engagement.
Head of Marketing at Grupo FORTE SAC
June 1, 2015 - November 1, 2016Launched 3 padlock/lock product lines with a 360° plan (TV, OOH, trade, Paid Social, AdWords), contributing 10% to annual sales growth. Entered 2 new categories with 7% and 10% sales increases (2015 vs. 2014; YTD 2016 vs. 2015). Optimized advertising production costs by 25%, achieving US$130k in savings.
Head of Marketing at Lau Vidal SAC (Shell Distributor)
February 1, 2014 - May 1, 2015Implemented a Self-Sales & Telemarketing channel contributing 10% of sales in 2014. Designed the BTL campaign 'End User', achieving 95% customer satisfaction and a 20% increase in sell-in.
Product Manager Peru & Chile at Industrias San Miguel
April 1, 2012 - July 1, 2013Led the re-launch of soft drink brands with a new brand architecture that contributed 30% of total sales in 2012. Reduced unprofitable SKUs and increased net contribution margin by 5% in 2013.
Education
Bachelor's Degree at Universidad de Lima
January 1, 2001 - December 31, 2001MBA in Digital Marketing at IEP (Spain) / Universidad Europea de Monterrey (Mexico)
January 1, 2024 - October 9, 2025Master in Analytics at Escuela Marketing and Web
January 1, 2024 - December 31, 2024Office Manager Digital, Project Implementer & Integrator Specialist at Prodigi Academy
January 1, 2023 - October 9, 2025Growth Marketing at Colectivo 23
January 1, 2022 - December 31, 2022Master in Digital Advertising & Sales Funnels at Escuela Marketing and Web
January 1, 2022 - December 31, 2022Marketing Diploma at Universidad de Ciencias Aplicadas (UPC)
January 1, 2015 - December 31, 2015PEE Diploma in Marketing at Universidad ESAN
January 1, 2004 - December 31, 2004Bachelor's Degree in Communications at Universidad de Lima
January 1, 2001 - December 31, 2001MBA in Digital Marketing at IEP (Spain) / Universidad Europea de Monterrey (Mexico)
January 1, 2024 - October 9, 2025Master in Analytics at Escuela Marketing and Web
January 1, 2024 - October 9, 2025Office Manager Digital, Project Implementer & Integrator Specialist at Prodigi Academy
January 1, 2023 - October 9, 2025Growth Marketing at Colectivo 23
January 1, 2022 - December 31, 2022Master in Digital Advertising & Sales Funnels at Escuela Marketing and Web
January 1, 2022 - December 31, 2022Marketing Diploma (EEG) at Universidad de Ciencias Aplicadas (UPC)
January 1, 2015 - December 31, 2015PEE Diploma in Marketing at Universidad ESAN
January 1, 2004 - December 31, 2004Bachelor's Degree in Communications at Universidad de Lima
January 1, 2001 - December 31, 2001MBA in Digital Marketing at IEP (Spain) / Universidad Europea de Monterrey (Mexico)
January 11, 2030 - October 9, 2025Master in Analytics at Escuela Marketing and Web
January 11, 2030 - January 1, 2024Growth Marketing at Colectivo 23
January 1, 2022 - January 1, 2022Master in Digital Advertising & Sales Funnels at Escuela Marketing and Web
January 11, 2030 - January 1, 2022Office Manager Digital, Project Implementer & Integrator Specialist at Prodigi Academy
January 11, 2030 - October 9, 2025Marketing Diploma at Universidad de Ciencias Aplicadas (UPC)
January 1, 2015 - January 1, 2015PEE Diploma in Marketing at Universidad ES AN
January 1, 2004 - January 1, 2004Bachelor's Degree in Communications at Universidad de Lima
January 1, 2001 - January 1, 2001Bachelor's Degree in Communications at Universidad de Lima
January 11, 2030 - January 1, 2001PEE Diploma in Marketing at Universidad ESAN
January 11, 2030 - January 1, 2004Marketing Diploma at Universidad de Ciencias Aplicadas (UPC)
January 11, 2030 - January 1, 2015MBA in Digital Marketing at IEP (Spain) / Universidad Europea de Monterrey (Mexico)
January 11, 2030 - October 30, 2025Master in Analytics at Escuela Marketing and Web
January 11, 2030 - January 1, 2024Master in Digital Advertising & Sales Funnels at Escuela Marketing and Web
January 11, 2030 - January 1, 2022Office Manager Digital, Project Implementer & Integrator Specialist at Prodigi Academy
January 11, 2030 - January 1, 2023Growth Marketing at Colectivo 23
January 11, 2030 - January 1, 2022MBA in Digital Marketing at IEP (Spain) / Universidad Europea de Monterrey (Mexico)
January 11, 2030 - January 1, 2025Master in Analytics at Escuela Marketing and Web
January 11, 2030 - January 1, 2024Office Manager Digital, Project Implementer & Integrator Specialist at Prodigi Academy
January 1, 2023 - December 10, 2025Growth Marketing at Colectivo 23
January 11, 2030 - January 1, 2022Master in Digital Advertising & Sales Funnels at Escuela Marketing and Web
January 11, 2030 - January 1, 2022Marketing Diploma (EEG) at Universidad de Ciencias Aplicadas (UPC)
January 11, 2030 - January 1, 2015PEE Diploma in Marketing at Universidad ESAN
January 11, 2030 - January 1, 2004Bachelor's Degree in Communications at Universidad de Lima
January 11, 2030 - January 1, 2001MBA in Digital Marketing at IEP (Spain) / Universidad Europea de Monterrey (Mexico)
January 11, 2030 - January 1, 2025Master in Analytics at Escuela Marketing and Web
January 11, 2030 - January 1, 2024Office Manager Digital, Project Implementer & Integrator Specialist at Prodigi Academy
January 1, 2023 - December 22, 2025Growth Marketing at Colectivo 23
January 11, 2030 - January 1, 2022Master in Digital Advertising & Sales Funnels at Escuela Marketing and Web
January 11, 2030 - January 1, 2022Marketing Diploma (EEG) at Universidad de Ciencias Aplicadas (UPC)
January 11, 2030 - January 1, 2015PEE Diploma in Marketing at Universidad ESAN
January 11, 2030 - January 1, 2004Bachelor's Degree in Communications at Universidad de Lima
January 11, 2030 - January 1, 2001Qualifications
MBA in Digital Marketing
January 1, 2024 - July 20, 2025Master in Analytics
January 1, 2024 - July 20, 2025Office Manager Digital, Project Implementer & Integrator Specialist
January 1, 2023 - July 20, 2025Growth Marketing
January 1, 2022 - December 31, 2022Master in Digital Advertising & Sales Funnels
January 1, 2022 - December 31, 2022MBA in Digital Marketing
January 1, 2024 - October 9, 2025Master in Analytics
January 1, 2024 - December 31, 2024Office Manager Digital, Project Implementer & Integrator Specialist
January 1, 2023 - October 9, 2025Growth Marketing
January 1, 2022 - December 31, 2022Master in Digital Advertising & Sales Funnels
January 1, 2022 - December 31, 2022Marketing Diploma
January 1, 2015 - December 31, 2015PEE Diploma in Marketing
January 1, 2004 - December 31, 2004Bachelor's Degree in Communications
January 1, 2001 - December 31, 2001MBA in Digital Marketing
January 1, 2024 - October 9, 2025Master in Analytics
January 1, 2024 - October 9, 2025Office Manager Digital, Project Implementer & Integrator Specialist
January 1, 2023 - October 9, 2025Marketing Diploma (EEG)
January 1, 2015 - December 31, 2015PEE Diploma in Marketing
January 1, 2004 - December 31, 2004Bachelor's Degree in Communications
January 1, 2001 - December 31, 2001Master in Analytics
January 11, 2030 - January 1, 2024MBA in Digital Marketing
January 11, 2030 - October 9, 2025Marketing Diploma
January 1, 2015 - January 1, 2015PEE Diploma in Marketing
January 1, 2004 - January 1, 2004Bachelor's Degree in Communications
January 1, 2001 - January 1, 2001MBA in Digital Marketing
January 11, 2030 - October 30, 2025Master in Analytics
January 11, 2030 - January 1, 2024Master in Digital Advertising & Sales Funnels
January 11, 2030 - January 1, 2022Office Manager Digital, Project Implementer & Integrator Specialist
January 11, 2030 - January 1, 2023Growth Marketing
January 11, 2030 - January 1, 2022MBA in Digital Marketing
January 11, 2030 - January 1, 2025Master in Analytics
January 11, 2030 - January 1, 2024Office Manager Digital, Project Implementer & Integrator Specialist
January 1, 2023 - December 22, 2025Growth Marketing
January 11, 2030 - January 1, 2022Master in Digital Advertising & Sales Funnels
January 11, 2030 - January 1, 2022Marketing Diploma (EEG)
January 11, 2030 - January 1, 2015PEE Diploma in Marketing
January 11, 2030 - January 1, 2004Bachelor's Degree in Communications
January 11, 2030 - January 1, 2001Industry Experience
Consumer Goods, Agriculture & Mining, Wholesale & Distribution, Software & Internet, Financial Services, Manufacturing, Media & Entertainment, Professional Services, Retail, Education, Real Estate & Construction, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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