Macy Walker
Hi, I'm Macy Walker—a creative professional who loves building engaging brands online.
About
Hi, I’m Macy Walker—a creative professional who loves building engaging brands online. I lead social media programs end-to-end, from strategy and content creation to analytics and influencer partnerships, delivering growth and meaningful audience connections.
I thrive in fast-paced, collaborative environments where data-informed storytelling and hands-on production come together to drive ROI. I stay on the cutting edge of influencer marketing, social media, and digital content trends to craft campaigns that align with brand voice and goals.
- 5 years' experience
- Joined January 2026
Skills· 11
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Retail
- Software & Internet
- Professional Services
Work experience
Teamwork and strong communication across sales and customer-success teams. Resolved customer inquiries, guided prospects through the sales process, and maintained a customer-first approach. Leveraged product knowledge and basic analytics to improve outreach effectiveness and nurture leads.
Developed and executed content strategies across TikTok, Instagram, YouTube, and Facebook for multiple brands. Curated and created engaging, educational content tailored to each brand's voice and goals; collaborated on content ideas; delivered monthly and annual performance reporting; tracked engagement and content performance to optimize strategies. Led influencer marketing, including strategy, outreach, content briefs, approvals, and performance tracking; managed influencer budgets and timelines; guided creators to produce on-brand, high-quality output for website, socials, and product launches.
Education
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