Hi, I’m Felix Madaba, a graphic designer based in Kampala, Uganda. I specialize in branding and visual identity, crafting clear, cohesive systems across packaging, digital content, and brand assets. I enjoy collaborating with teams to translate brand stories into practical design solutions that look great and perform well in the real world.…

Felix Madaba

Hi, I’m Felix Madaba, a graphic designer based in Kampala, Uganda. I specialize in branding and visual identity, crafting clear, cohesive systems across packaging, digital content, and brand assets. I enjoy collaborating with teams to translate brand stories into practical design solutions that look great and perform well in the real world.…

Available to hire

Hi, I’m Felix Madaba, a graphic designer based in Kampala, Uganda. I specialize in branding and visual identity, crafting clear, cohesive systems across packaging, digital content, and brand assets.

I enjoy collaborating with teams to translate brand stories into practical design solutions that look great and perform well in the real world.

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Skills

Experience Level

Language

English
Fluent
Telugu
Advanced
Luganda
Advanced

Work Experience

Camera Operator at Ecomart Supermarket
January 1, 2025 - January 1, 2026
Operated camera for product shoots, promotional videos, and in-store events. Collaborated with marketing and creative teams to ensure on-brand visuals, framing, lighting, and shot lists. Maintained equipment and ensured compliance with safety standards.
Freelance Electrical Technician
January 1, 2024 - January 1, 2025
Performed electrical installations, maintenance, and diagnostics for client projects; assisted with wiring, circuit testing, safety compliance, and on-site troubleshooting.
Intern at Afri Power Engineering Ltd
January 1, 2022 - January 1, 2022
Rotational intern supporting electrical engineering tasks, equipment setup, and basic site maintenance; assisted senior engineers with project documentation and troubleshooting.
Customer Enquiries at Letshego Uganda
January 1, 2022 - January 1, 2022
Handled customer inquiries, provided product and service information, and supported communications between customers and internal teams to resolve issues efficiently.

Education

Diploma in Electrical Engineering at Uganda Technical College Elgon
January 1, 2021 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services
    uniE621 Juice Theory Branding
    Juice Theory — Brand Identity Juice Theory is a functional juice brand where every drink is built around a specific mood, benefit, or lifestyle a theory. The brief called for a complete brand identity that felt fun, bold, and health conscious without falling into the tired green and clean aesthetic that dominates the wellness space. The Concept The brand mark is built on three interlocking circles a Venn diagram representing the three ingredient blend philosophy at the core of every Juice Theory product. Where the circles meet, a leaf and water drop form the center mark organic life and pure liquid in one symbol. The theory isn't just a name. It's the logic behind every design decision. Color System The palette is split into brand colors and product colors. The main brand identity uses green, orange, and yellow energetic, warm, and fruit forward. Each of the four signature flavors carries its own three color system, visually distinguishing the range while staying within the brand's bold, saturated language. Packaging Four signature drinks. Four label systems. Each flavor Citrus Theory, Berry Theory, Tropical Theory, and Green Theory follows the same label architecture with swapped color stories. Dark background throughout, keeping the brand premium and the colors vivid. Deliverables Brand mark and logo system, color palette, four product labels, four bottle mockups, social media carousel, t-shirt and tote bag merch.…
    paper ROULÉ

    ROULÉ — Brand Identity
    ROULÉ is a modern French street crêperie concept built around the simple pleasure of a freshly rolled crêpe. The brief called for a brand identity that felt playful and indulgent while remaining stylish, design-forward and rooted in Parisian street food culture.
    The Approach
    The identity centres on a custom line art illustration depicting the iconic moment of a crêpe being tossed — a gesture that is both skilled and theatrical, capturing the live experience of the brand. This mark communicates craftsmanship and warmth without relying on generic food iconography.
    The illustration is paired with a confident serif wordmark in a warm coral, grounded by a supporting palette of artisan gold, warm cream and deep brown. Together the colours reference the tones of the crêpe itself golden, warm and inviting.
    Deliverables
    Logo system including full lockup and wordmark variant
    Brand guidelines covering colour palette, typography and logo usage
    Interior menu board design
    Takeaway wrap design with branded repeat pattern
    Check out the whole project on dribble; https://www.twine.net/signin

    paper Silver Cone - Branding

    Silver Cone is a premium artisanal ice cream brand concept focused on creating a bold and modern visual identity.

    The goal was to design packaging that stands out on shelves while maintaining a clean, premium feel.

    I developed a strong color-driven identity using deep purple to create brand recognition and consistency across products. Each flavor is visually differentiated using custom imagery while keeping the overall system cohesive.

    The typography is minimal and confident, allowing the product visuals to take center stage while reinforcing a high end positioning.

    This project showcases my ability to create cohesive brand identities and packaging systems that are both visually striking and commercially effective.
    View full project on dribble: https://www.twine.net/signin