ROULÉ

ROULÉ — Brand Identity
ROULÉ is a modern French street crêperie concept built around the simple pleasure of a freshly rolled crêpe. The brief called for a brand identity that felt playful and indulgent while remaining stylish, design-forward and rooted in Parisian street food culture.
The Approach
The identity centres on a custom line art illustration depicting the iconic moment of a crêpe being tossed — a gesture that is both skilled and theatrical, capturing the live experience of the brand. This mark communicates craftsmanship and warmth without relying on generic food iconography.
The illustration is paired with a confident serif wordmark in a warm coral, grounded by a supporting palette of artisan gold, warm cream and deep brown. Together the colours reference the tones of the crêpe itself golden, warm and inviting.
Deliverables
Logo system including full lockup and wordmark variant
Brand guidelines covering colour palette, typography and logo usage
Interior menu board design
Takeaway wrap design with branded repeat pattern
Check out the whole project on dribble; https://www.twine.net/signin