I'm Maddie Clark, a Creative and user-focused Visual Designer with 7+ years of experience crafting digital experiences for SaaS, e-commerce, and mobile platforms. I specialize in designing intuitive, user-centric experiences for web and mobile, building design systems, and translating complex ideas into clean, approachable interfaces. I've led branding and website refresh projects, contributed to design system libraries, and collaborated closely with product managers, developers, and content strategists to deliver high-quality results. Recent work includes designing the CVS Rx Pharmacy app (iOS/Android) and leading a rebrand for a creative recruiting agency, delivering improved usability and elevated visual identity.

Maddie Clark

I'm Maddie Clark, a Creative and user-focused Visual Designer with 7+ years of experience crafting digital experiences for SaaS, e-commerce, and mobile platforms. I specialize in designing intuitive, user-centric experiences for web and mobile, building design systems, and translating complex ideas into clean, approachable interfaces. I've led branding and website refresh projects, contributed to design system libraries, and collaborated closely with product managers, developers, and content strategists to deliver high-quality results. Recent work includes designing the CVS Rx Pharmacy app (iOS/Android) and leading a rebrand for a creative recruiting agency, delivering improved usability and elevated visual identity.

Available to hire

I’m Maddie Clark, a Creative and user-focused Visual Designer with 7+ years of experience crafting digital experiences for SaaS, e-commerce, and mobile platforms. I specialize in designing intuitive, user-centric experiences for web and mobile, building design systems, and translating complex ideas into clean, approachable interfaces.

I’ve led branding and website refresh projects, contributed to design system libraries, and collaborated closely with product managers, developers, and content strategists to deliver high-quality results. Recent work includes designing the CVS Rx Pharmacy app (iOS/Android) and leading a rebrand for a creative recruiting agency, delivering improved usability and elevated visual identity.

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Experience Level

Expert
Expert
Expert

Language

English
Fluent

Work Experience

Freelance Visual Designer at Freelance / Self-employed
April 1, 2024 - November 11, 2025
Designed user-centric experiences for web and mobile, including CVS Rx Pharmacy app (iOS/Android); contributed to the Native App Design System Library to ensure cross-platform design consistency; led rebrand and website refresh for a creative recruiting agency, delivering improved usability and elevated visual identity.
Lead UI Designer at VidMob
September 1, 2023 - September 1, 2023
Built the 'Genius' design system in Figma to support VidMob's SaaS platform; designed a customer education experience translating AI concepts into interactive learning; increased user confidence by 90% through simplified instructional design; collaborated with product managers, developers, and content strategists to translate AI concepts into interactive courses.
Senior UI Designer at IBM iX
November 1, 2021 - November 1, 2021
Designed responsive web, mobile, and tablet experiences for clients such as Safeway, Visa, Northern Trust, Google and more. Created scalable design systems, visual prototypes, and proof-of-concepts for high-visibility projects. Collaborated with cross-functional teams to solve complex user challenges. Presented creative concepts to key stakeholders and collaborated with UX designers, information architects, technologists, developers, partners, and clients to solve challenging and creative problems.
UI Designer at IBM iX
September 1, 2019 - September 1, 2019
Designed responsive web, mobile, and tablet experiences for clients such as Safeway, Visa, Northern Trust, Google and more. Created scalable design systems, visual prototypes, and proof-of-concepts for high-visibility projects. Collaborated with cross-functional teams to solve complex user challenges. Presented creative concepts to key stakeholders and collaborated with UX designers, information architects, technologists, developers, partners, and clients to solve challenging and creative problems.
Designer & Illustrator at Rent the Runway
January 1, 2018 - January 1, 2018
Developed print designs and illustrations under brand guidelines. Designed marketing emails for subscription and non-subscription audiences. Created assets for social media strategy and developed branding for the RTR college rep program.

Education

Bachelor of Fine Arts in Communication Design at Syracuse University (London Program)
January 11, 2030 - November 11, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Other