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Creative Director specializing in brand identity, experiential design, and AI-assisted creative workflows. I build brands and visual systems from the ground up, with work spanning wellness, culture, consumer brands, and cultural institutions. Clients include Adidas, Lululemon, Wanderlust, and the National Film and Sound Archive of Australia. Currently consulting for two of the world's leading AI labs, evaluating model outputs against professional design and art direction standards. Based in NYC, available for freelance creative direction, brand consultancy, and art direction projects.…Creative Director specializing in brand identity, experiential design, and AI-assisted creative workflows. I build brands and visual systems from the ground up, with work spanning wellness, culture, consumer brands, and cultural institutions. Clients include Adidas, Lululemon, Wanderlust, and the National Film and Sound Archive of Australia. Currently consulting for two of the world's leading AI labs, evaluating model outputs against professional design and art direction standards. Based in NYC, available for freelance creative direction, brand consultancy, and art direction projects.

Madeline Mary Stevens

Creative Director, Art Director, Graphic Designer, +5

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Creative Director specializing in brand identity, experiential design, and AI-assisted creative workflows. I build brands and visual systems from the ground up, with work spanning wellness, culture, consumer brands, and cultural institutions. Clients include Adidas, Lululemon, Wanderlust, and the National Film and Sound Archive of Australia. Currently consulting for two of the world's leading AI labs, evaluating model outputs against professional design and art direction standards. Based in NYC, available for freelance creative direction, brand consultancy, and art direction projects.…Creative Director specializing in brand identity, experiential design, and AI-assisted creative workflows. I build brands and visual systems from the ground up, with work spanning wellness, culture, consumer brands, and cultural institutions. Clients include Adidas, Lululemon, Wanderlust, and the National Film and Sound Archive of Australia. Currently consulting for two of the world's leading AI labs, evaluating model outputs against professional design and art direction standards. Based in NYC, available for freelance creative direction, brand consultancy, and art direction projects.

Available to hire

Creative Director specializing in brand identity, experiential design, and AI-assisted creative workflows. I build brands and visual systems from the ground up, with work spanning wellness, culture, consumer brands, and cultural institutions. Clients include Adidas, Lululemon, Wanderlust, and the National Film and Sound Archive of Australia. Currently consulting for two of the world’s leading AI labs, evaluating model outputs against professional design and art direction standards. Based in NYC, available for freelance creative direction, brand consultancy, and art direction projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Intermediate

Language

English

Fluent

Work Experience

AI Creative Consultant at Mercor

September 29, 2025 - Present

Consulting for two of the world's leading AI labs through Mercor, operating at the intersection of AI and creative workflow optimization. Training and evaluating large language models on design, UX, and visual communication standards. Acting as a bridge between human creative judgment and machine-generated output, helping shape how AI is practically integrated into modern design workflows.

Senior Designer at Prophet

December 31, 2019 - August 20, 2025

Art direction and design for the brand relaunch of Equitable Life Insurance.

Design Lead at National Film and Sound Archive

December 31, 2019 - July 1, 2025

Led the rebrand and creative strategy for Australia's premier audiovisual archive, enhancing its reputation as a dynamic cultural institution. Elevated brand consistency and creative excellence by recruiting and mentoring a high-performing design team. Developed cutting-edge creative direction for national campaigns, experiential activations, and corporate collateral. Strengthened stakeholder relationships to ensure high-impact deliverables exceeding expectations. Integrated emerging design trends and technologies to maintain relevance in the digital era. Managed and collaborated with freelance designers, photographers, and printers to enhance visual storytelling. Streamlined workflows, increased efficiency by overseeing multiple projects and optimizing asset management.

Freelance Creative at Baptiste Institute

December 31, 2018 - August 20, 2025

Creative direction and brand strategy for Baron Baptiste’s affiliate brand launch.

Creative Director at Wanderlust Festivals

December 31, 2018 - August 20, 2025

Directed global brand strategy for Wanderlust, a leading wellness and lifestyle company spanning live events, digital platforms, and retail. Established an in-house creative agency generating revenue by servicing external clients. Increased global brand equity by crafting culturally adaptive branding guidelines. Designed a scalable branding system improving workflow and brand consistency across 24 global events. Led a 30-person creative team, reducing overhead costs while enhancing innovation and efficiency. Developed strategic co-branding partnerships and experiential activations, strengthening brand alliances. Spearheaded marketing campaigns driving audience engagement and increasing conversions across print and digital platforms. Oversaw photography and video direction to maintain brand authenticity and storytelling.

Creative Director / Owner at Dreamachine

December 31, 2016 - August 20, 2025

Led a boutique branding agency specializing in strategy, design, photography, and content creation.

Senior Art Director at Hello Creative

December 31, 2016 - August 20, 2025

Freelanced to refresh the Avis brand and relaunch its app, resulting in 250,000 new users within three months. Modernized the Avis brand identity, enhancing recognition and market positioning. Developed a comprehensive style guide to ensure brand consistency across all touch points. Led storyboarding and creative direction for national TV campaigns. Strengthened digital presence through innovative web and app design. Enhanced visual impact with print advertising and photography direction.

Senior Designer / Art Director at Jack Watts Currie

December 31, 2015 - August 20, 2025

Designed brand campaigns for TFE Hotels, NRMA, Thrifty, UNSW, and Nudie.

Senior Designer at Dentsu

December 31, 2012 - August 20, 2025

Designed advertising campaigns for Toyota and Staples.

Graphic Designer at Daemon Group

December 29, 2004 - August 18, 2007

Began career designing marketing materials for global brands.