Welcome to my portfolio! I’m Madeline Calatayud, a dedicated and creative Social Media Manager with over 7 years of experience helping brands and entrepreneurs build a strong digital presence. I believe social media is more than just posting; it’s about building authentic relationships, telling stories that matter, and driving real results. In this portfolio, you’ll find a showcase of my work, the strategies I use, and the impact I’ve created for different industries. I’m excited to work with you!…

Madeline Calatayud

Welcome to my portfolio! I’m Madeline Calatayud, a dedicated and creative Social Media Manager with over 7 years of experience helping brands and entrepreneurs build a strong digital presence. I believe social media is more than just posting; it’s about building authentic relationships, telling stories that matter, and driving real results. In this portfolio, you’ll find a showcase of my work, the strategies I use, and the impact I’ve created for different industries. I’m excited to work with you!…

Available to hire

Welcome to my portfolio! I’m Madeline Calatayud, a dedicated and creative Social Media Manager with over 7 years of experience helping brands and entrepreneurs build a strong digital presence.

I believe social media is more than just posting; it’s about building authentic relationships, telling stories that matter, and driving real results.

In this portfolio, you’ll find a showcase of my work, the strategies I use, and the impact I’ve created for different industries.

I’m excited to work with you!

See more

Language

Spanish; Castilian
Fluent
English
Fluent
French
Beginner

Work Experience

Social Media Manager at REGO
July 1, 2021 - May 1, 2025
Planned and executed social media strategies to promote umbrellas and rain products for retail and corporate clients; created and published content for campaigns and promotions; adapted content to seasonal trends and customer needs; managed community interactions with timely, professional responses; tracked KPIs (reach, engagement, follower growth, conversions) to optimize performance and support sales goals; strengthened brand visibility and engagement in the Costa Rican market through consistent digital presence.
Social Media Manager at Realtor 801
January 1, 2020 - April 1, 2024
Created real estate-focused content for social media platforms, publishing posts about property sales and listings with detailed descriptions; planned and organized weekly content calendars to maintain a consistent posting schedule; published stories showcasing available properties and new listings; responded to comments and messages to increase engagement and client interaction.
Social Media Manager at Fiverr
July 1, 2018 - March 1, 2025
Managed social media accounts for businesses and personal brands in English and Spanish; planned and executed content strategies aligned with client goals and brand voice; created, scheduled, and published engaging posts across multiple platforms; designed and curated visual and written content to boost interaction and brand awareness; tracked performance metrics and audience insights to optimize engagement and results; collaborated with clients to refine online presence and grow digital communities.
Social Media Manager at Garcia Quayum Law Group
November 1, 2024 - Present
Managed social media content for immigration law practice, ensuring accuracy and relevance. Researched trends and policy updates to create timely, informative posts. Led community management, engaging with followers in English and Spanish. Maintained a consistent, professional digital presence to enhance client reach and engagement.
Social Media Manager at Fiverr (Freelance, Remote)
July 1, 2018 - March 1, 2025
Planned and executed social media strategies for clients across B2B and B2C. Created and published engaging posts across multiple platforms, adapting content to seasonal trends and client needs. Monitored KPIs to optimize engagement and growth. Built brand visibility in the Costa Rican market.
Social Media Manager at Garcia Qayu Law Group
November 1, 2024 - Present
Managed social media content on immigration law, ensuring accuracy and relevance. Researched trends and policy updates to create timely, informative posts. Led community management, engaging followers and responding in English and Spanish. Enhanced the firm’s digital presence through consistent professional communication.

Education

Bachelor's Degree in Business Administration at Universidad del Zulia
January 1, 2012 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Real Estate & Construction, Professional Services, Software & Internet
    paper Social Media Manager | Andry Paz Real Estate Angent. Houston, TX

    ✅Led social media strategy for a Texas-based realtor to drive home sales and rentals.

    ✅Produced and managed all digital content (photo, video, and copy) to highlight property listings and client success stories.

    ✅Analyzed local market trends to create educational content that built authority and trust with potential clients.

    ✅Managed community engagement, responding to inquiries and converting followers into qualified leads.

    ✅Scaled brand visibility through consistent storytelling and personal branding tailored to the Texas market.

    paper Social Media Manager | Rego, San José Costa Rica

    Planned and executed social media strategies to promote umbrellas and rain products for both retail and corporate clients.

    ✅Created and published content for campaigns and promotions, adapting to seasonal trends and customer needs.

    ✅Managed community interactions, responding to clients in a timely and professional manner.

    ✅Tracked and analyzed KPIs (reach, engagement, follower growth, conversions) to optimize performance and support sales goals.

    ✅Strengthened brand visibility and engagement in the Costa Rican market through consistent digital presence.