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Hi, I’m Madeline, an integrated marketing and social media creative working across beauty, lifestyle, and e-commerce brands. I lead cross-channel campaigns, influencer programs, and paid media, blending creative direction with performance strategy across TikTok, YouTube, Instagram, and beyond. I combine trend forecasting and analytics with strategic insight to build campaigns that convert. My experience spans the US, Europe, and Asia, including work with Gisou, Byroe, Bliss, and Adidas, and the launch of my own e-commerce brand in 2020.…Hi, I’m Madeline, an integrated marketing and social media creative working across beauty, lifestyle, and e-commerce brands. I lead cross-channel campaigns, influencer programs, and paid media, blending creative direction with performance strategy across TikTok, YouTube, Instagram, and beyond. I combine trend forecasting and analytics with strategic insight to build campaigns that convert. My experience spans the US, Europe, and Asia, including work with Gisou, Byroe, Bliss, and Adidas, and the launch of my own e-commerce brand in 2020.

Madeline Maciagiewicz

Social Media Manager, Digital Marketer, Brand Strategist, +7

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Hi, I’m Madeline, an integrated marketing and social media creative working across beauty, lifestyle, and e-commerce brands. I lead cross-channel campaigns, influencer programs, and paid media, blending creative direction with performance strategy across TikTok, YouTube, Instagram, and beyond. I combine trend forecasting and analytics with strategic insight to build campaigns that convert. My experience spans the US, Europe, and Asia, including work with Gisou, Byroe, Bliss, and Adidas, and the launch of my own e-commerce brand in 2020.…Hi, I’m Madeline, an integrated marketing and social media creative working across beauty, lifestyle, and e-commerce brands. I lead cross-channel campaigns, influencer programs, and paid media, blending creative direction with performance strategy across TikTok, YouTube, Instagram, and beyond. I combine trend forecasting and analytics with strategic insight to build campaigns that convert. My experience spans the US, Europe, and Asia, including work with Gisou, Byroe, Bliss, and Adidas, and the launch of my own e-commerce brand in 2020.

Available to hire

Hi, I’m Madeline, an integrated marketing and social media creative working across beauty, lifestyle, and e-commerce brands. I lead cross-channel campaigns, influencer programs, and paid media, blending creative direction with performance strategy across TikTok, YouTube, Instagram, and beyond.

I combine trend forecasting and analytics with strategic insight to build campaigns that convert. My experience spans the US, Europe, and Asia, including work with Gisou, Byroe, Bliss, and Adidas, and the launch of my own e-commerce brand in 2020.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Polish

Fluent

French

Beginner

Dutch

Beginner

Spanish; Castilian

Beginner

Work Experience

Senior Integrated Marketing & Social Media Manager at Clean Beauty Collective Inc.

January 1, 2019 - Present

Led integrated marketing and social media for four global beauty brands in the clean beauty segment, overseeing budgets, creative direction, and content strategy. Developed and executed campaigns across email, blogs, social, and websites; managed email, SMS, organic and paid media (over $600k budgets) and website management. Directed social media strategy on TikTok, YouTube, Facebook, Instagram, and Pinterest; built influencer campaigns with major creators; planned photoshoots; monitored performance with Google Analytics; collaborated on SEO, display, and CTV; conducted market research and trend forecasting; partnered with creative, marketing, and product teams to drive growth.

CEO and Founder at The Vase Lab

January 1, 2020 - January 1, 2021

Founded and scaled a direct-to-consumer e-commerce brand, leading branding, marketing, PR, and digital strategy across Europe. Built a cohesive brand identity, launched products, and established marketing channels to drive growth.

Digital Marketing Intern at Clean Beauty Collective Inc.

January 1, 2018 - January 1, 2019

Assisted with community management, influencer marketing, campaign conception and execution; wrote social media copy; planned newsletters; directed digital content photoshoots; analyzed campaign performance to inform future strategies.

Integrated Media Intern at Weber Shandwick

January 1, 2018 - January 1, 2018

Supported Adidas account at a leading global PR agency in Singapore with strategic brand planning, media relations, influencer marketing, community management, and new business pitches; produced daily media reports, coordinated influencer shoots and seeding.