Madeline Maciagiewicz
Hi, I’m Madeline, an integrated marketing and social media creative working across beauty, lifestyle, and e-commerce brands.
About
Hi, I’m Madeline, an integrated marketing and social media creative working across beauty, lifestyle, and e-commerce brands. I lead cross-channel campaigns, influencer programs, and paid media, blending creative direction with performance strategy across TikTok, YouTube, Instagram, and beyond.
I combine trend forecasting and analytics with strategic insight to build campaigns that convert. My experience spans the US, Europe, and Asia, including work with Gisou, Byroe, Bliss, and Adidas, and the launch of my own e-commerce brand in 2020.
- 8 years' experience
- Joined March 2026
Skills· 13
Languages
- EnglishFluent
- PolishFluent
- FrenchBeginner
- DutchBeginner
- Spanish; CastilianBeginner
Industry experience
- Media & Entertainment
- Consumer Goods
- Retail
- Professional Services
- Software & Internet
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Work experience· 4 roles
Founded and scaled a direct-to-consumer e-commerce brand, leading branding, marketing, PR, and digital strategy across Europe. Built a cohesive brand identity, launched products, and established marketing channels to drive growth.
Led integrated marketing and social media for four global beauty brands in the clean beauty segment, overseeing budgets, creative direction, and content strategy. Developed and executed campaigns across email, blogs, social, and websites; managed email, SMS, organic and paid media (over $600k budgets) and website management. Directed social media strategy on TikTok, YouTube, Facebook, Instagram, and Pinterest; built influencer campaigns with major creators; planned photoshoots; monitored performance with Google Analytics; collaborated on SEO, display, and CTV; conducted market research and trend forecasting; partnered with creative, marketing, and product teams to drive growth.
Supported Adidas account at a leading global PR agency in Singapore with strategic brand planning, media relations, influencer marketing, community management, and new business pitches; produced daily media reports, coordinated influencer shoots and seeding.
Education
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