KATIE TAGEL-CULOTTA

Available to hire

I’m Katie Tagel Culotta, an illustrator and designer with 20+ years of experience creating children’s products, greeting cards, surface patterns, and publishing artwork for major brands including Hallmark.

About

I’m Katie Tagel Culotta, an illustrator and designer with 20+ years of experience creating children’s products, greeting cards, surface patterns, and publishing artwork for major brands including Hallmark. I love translating positive stories and emotional moments into designs that connect with consumers—whether that’s through kids’ books, textiles, gift wrap, toys, or home décor.

I’m known for a collaborative, detail-focused approach, especially when it comes to strong file preparation and problem-solving for complex artwork and 3D paper construction. From art directing multiple teams to developing first-to-market concepts and supporting retail growth, I bring creative vision and practical production know-how together to deliver work that performs in the real world.

  • Joined September 2026

Industry experience

  • Consumer Goods
  • Media & Entertainment
  • Retail
  • Non-Profit Organization

More experts in Lenexa, United States

Projects · 7

WATERCOLOR ILLUSTRATION

Keeping the look & representation of florals loose and spontaneous.

  • Brand Designer
  • Children’s Book Illustrator
  • Designer
  • +1
PORTRAIT ILLUSTRATION

Capturing the various traits and themes that represent each personality.

  • Brand Designer
  • Children’s Book Illustrator
  • Designer
  • +1
BIRD ILLUSTRATION

Illustration featuring many kinds of birds and their unique qualities.

  • Brand Designer
  • Children’s Book Illustrator
  • Designer
  • +1
CHILDREN'S BOOK WITH TOY CONCEPT

Cheerful book and toy illustration concept featuring two bunnies on a mission to find treasure. The toy is a fun coordinating back pack full of all the supplies they will need.

  • Brand Designer
  • Children’s Book Illustrator
  • Designer
  • +1
Hallmark Christmas gift wrap collection

Family friendly & bright Christmas gift bags and gift wraps featuring Santa, snowman friends and woodland animals with a mid-century vibe.

  • Brand Designer
  • Children’s Book Illustrator
  • Designer
  • +1

Work experience

Senior Designer · Hallmark Cards, Inc.Mar 2010 – Apr 2026 · 16 yrs 2 mos

Illustrated children’s books, developed greeting cards, and coordinated surface-pattern and paperware collections for multiple product lines. Art directed teams while balancing consumer feedback with manufacturing costs, and developed first-to-market concepts that improved brand visibility and increased sales. Designed product assortments that helped secure new retail partnerships and supported incremental growth in retail presence. Led content creation and digital archiving for corporate assets, and served as a go-to problem solver for complex designs and 3D paper construction.

Education

Bachelor of Fine Arts in Illustration · Milwaukee Institute of Art and Design2026

Dates omitted for privacy

Certifications and awards

American Institute of Graphic Arts (AIGA) awards2026

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