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Marketing and business professional with experience in digital marketing, strategy, communication, and financial analysis. Skilled in campaign management, branding, content strategy, business operations, and AI-assisted marketing tools.…

Maria Fernanda Giovannone

Marketing Analyst, Digital Marketer, Brand Strategist, +2

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Marketing and business professional with experience in digital marketing, strategy, communication, and financial analysis. Skilled in campaign management, branding, content strategy, business operations, and AI-assisted marketing tools.…

Available to hire

Marketing and business professional with experience in digital marketing, strategy, communication, and financial analysis. Skilled in campaign management, branding, content strategy, business operations, and AI-assisted marketing tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Italian

Beginner

Work Experience

Strategic Assistant at Claudio Mello

January 1, 2026 - March 1, 2026

Supported meetings with global brands such as Renault and BMW. Assisted with partner and sales strategy development. Acted as a liaison between brands and influencers. Contributed to the 'Polaco' project development and launch support.

Marketing & Strategy at Prime Esportes

September 1, 2024 - December 1, 2025

Managed Instagram and TikTok strategy focused on engagement and branding. Produced event coverage content including photos, videos, and digital assets. Developed digital marketing strategies aligned with business goals and supported internal communication and marketing workflows. Contributed to institutional and promotional event planning in Barcelona.

Communication & Commercial Strategy at Bradesco

December 1, 2023 - August 1, 2024

Developed strategic briefing documents and communication campaigns. Worked with internal and external communications teams. Tested and applied AI tools (BIA). Participated in seasonal campaigns and commercial strategy initiatives, contributing to customer acquisition and engagement efforts.

Business Operations at Sol & Sombra

January 1, 2022 - December 1, 2022

Managed sales and financial reports. Conducted profit margin analysis. Negotiated suppliers and operational purchases. Supported commercial negotiations and business operations, including purchasing and process coordination.