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Hi, I’m María Fernández Castro Rivas—a corporate and content strategist focused on AI-driven growth. I design strategic narratives and editorial architectures that align with business goals, investor needs, and audience behavior, turning complex ideas into clear, compelling stories across media, platforms, and campaigns. I collaborate across editorial, marketing, and product teams to build scalable multimedia content, leadership in growth roadmaps, and data-informed storytelling. My approach blends rigorous analysis with startup agility to drive institutional growth and authority while delivering measurable impact for global brands.…Hi, I’m María Fernández Castro Rivas—a corporate and content strategist focused on AI-driven growth. I design strategic narratives and editorial architectures that align with business goals, investor needs, and audience behavior, turning complex ideas into clear, compelling stories across media, platforms, and campaigns. I collaborate across editorial, marketing, and product teams to build scalable multimedia content, leadership in growth roadmaps, and data-informed storytelling. My approach blends rigorous analysis with startup agility to drive institutional growth and authority while delivering measurable impact for global brands.

María Fernández Castro Rivas

Content Strategist, Growth Marketer, Brand Strategist, +2

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Hi, I’m María Fernández Castro Rivas—a corporate and content strategist focused on AI-driven growth. I design strategic narratives and editorial architectures that align with business goals, investor needs, and audience behavior, turning complex ideas into clear, compelling stories across media, platforms, and campaigns. I collaborate across editorial, marketing, and product teams to build scalable multimedia content, leadership in growth roadmaps, and data-informed storytelling. My approach blends rigorous analysis with startup agility to drive institutional growth and authority while delivering measurable impact for global brands.…Hi, I’m María Fernández Castro Rivas—a corporate and content strategist focused on AI-driven growth. I design strategic narratives and editorial architectures that align with business goals, investor needs, and audience behavior, turning complex ideas into clear, compelling stories across media, platforms, and campaigns. I collaborate across editorial, marketing, and product teams to build scalable multimedia content, leadership in growth roadmaps, and data-informed storytelling. My approach blends rigorous analysis with startup agility to drive institutional growth and authority while delivering measurable impact for global brands.

Available to hire

Hi, I’m María Fernández Castro Rivas—a corporate and content strategist focused on AI-driven growth. I design strategic narratives and editorial architectures that align with business goals, investor needs, and audience behavior, turning complex ideas into clear, compelling stories across media, platforms, and campaigns.

I collaborate across editorial, marketing, and product teams to build scalable multimedia content, leadership in growth roadmaps, and data-informed storytelling. My approach blends rigorous analysis with startup agility to drive institutional growth and authority while delivering measurable impact for global brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Corporate Strategist (Consulting) at EduWayra

January 1, 2021 - Present

Corporate strategy consulting role focused on content strategy and growth initiatives.

Content Coordinator & Strategist at Content Lab - Grupo El Comercio

January 1, 2021 - Present

Content coordination and strategy leadership for editorial narratives and business-aligned content.

Diario El Comercio Specialist in Digital Audience Positioning & SEO/Geo Content Optimization at Diario El Comercio

January 1, 2024 - Present

Specialist in digital audience positioning and SEO/Geo content optimization for global news verticals.

Strategic Content Collaboration at BuzzFeed

January 1, 2024 - Present

Strategic collaboration in creating and adapting multimedia content for global audiences, applying international engagement standards and trend analysis.

Social Research Lead & Academic Publication Editor at Institute for Legal Defense (IDL)

January 1, 2024 - Present

Led social research and edited academic publications on gender and human rights; designed theoretical frameworks for high-level training in defense organizations.