Available to hire
Social Media Manager and Content & Engagement Strategist with 3+ years of experience building brand presence through audience-driven content strategy, performance optimization, and platform experimentation. I grow social media from zero, create content that earns high reach and engagement, and refine campaigns using data and trend insights.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Team Leadership & Creative Direction at Easylink Indonesia
November 1, 2023 - March 1, 2026Led and mentored a team of 5 (content creator, editor, designer, copywriter, SEO), improving content quality and team performance. Directed the content production process including ideation, scripting, visual direction, and copywriting to deliver strong storytelling and higher engagement.
Content Strategy & Performance Optimization at Easylink Indonesia
November 1, 2022 - March 1, 2026Analyzed content performance and audience behavior to refine strategy, recovering performance decline and improving overall social media metrics by +90%. Implemented A/B testing and trend-based content strategy to improve reach and engagement, and increase content effectiveness.
Social Media Manager at Easylink Indonesia
November 1, 2022 - March 1, 2026Built social media presence from zero by defining target audience, content pillars, and content strategy, resulting in multiple viral (FYP) content pieces and increased brand awareness. Increased engagement rate from 0.1% to 1.8% through consistent content optimization and audience-driven strategy. Developed an iconic brand character (“Om Jin”) to strengthen brand identity and improve audience recall, generating inbound leads from social media. Led content direction across Instagram and TikTok to ensure relevance, consistency, and alignment with audience behavior.
Digital Marketing Lecturer (Practicing Lecture) at Universitas Indonesia & Universitas Esa Unggul
February 1, 2021 - PresentDelivered courses in Marketing Communication, Creative Strategy, Broadcasting, and Advertising Photography. Guided students in developing agency-style campaign proposals and pitch decks for brands such as Gojek and Grab, Kopi Kenangan, and Janji Jiwa. Integrated real industry case studies into teaching materials to improve practical learning outcomes.
Education
Master of Communication at Andalas University
January 11, 2030 - July 8, 2026Bachelor of Communication (Broadcasting) at Esa Unggul University
January 11, 2012 - July 8, 2016Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Consumer Goods
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Jakarta today.