Social Media & Community Manager with 9+ years of experience driving brand engagement, growing online communities, and converting followers into customers. I've managed social presence across Instagram, LinkedIn, and Facebook for clients in short-term rental, fintech, and tech sectors; executing 12+ post content calendars, achieving 100% response rate, and cutting reply times by 75% through playbooks and SOPs. My operational background gives me a strategic edge: I don't just post content; I build systems that scale community management, track engagement metrics, and tie social activity directly to business outcomes. I work reliably across US and Canada time zones with backup power and internet.

Aniebiet Somto

Social Media & Community Manager with 9+ years of experience driving brand engagement, growing online communities, and converting followers into customers. I've managed social presence across Instagram, LinkedIn, and Facebook for clients in short-term rental, fintech, and tech sectors; executing 12+ post content calendars, achieving 100% response rate, and cutting reply times by 75% through playbooks and SOPs. My operational background gives me a strategic edge: I don't just post content; I build systems that scale community management, track engagement metrics, and tie social activity directly to business outcomes. I work reliably across US and Canada time zones with backup power and internet.

Available to hire

Social Media & Community Manager with 9+ years of experience driving brand engagement, growing online communities, and converting followers into customers. I’ve managed social presence across Instagram, LinkedIn, and Facebook for clients in short-term rental, fintech, and tech sectors; executing 12+ post content calendars, achieving 100% response rate, and cutting reply times by 75% through playbooks and SOPs.

My operational background gives me a strategic edge: I don’t just post content; I build systems that scale community management, track engagement metrics, and tie social activity directly to business outcomes. I work reliably across US and Canada time zones with backup power and internet.

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Work Experience

Social Media & Lead Generation Specialist at Haven (Co-host Executive) – Remote (USA/Canada Clients)
November 1, 2023 - June 30, 2026
Managed end-to-end social media presence for a portfolio of 8 luxury short-term rental properties across Instagram and LinkedIn. Handled an average of 87 messages per week with a 100% response rate and a 12-minute average response time (against a 15-minute SLA). Produced and executed 12-post monthly content calendars across Instagram and LinkedIn covering educational, testimonial, promotional, engagement, and crisis-response content. Maintained a consistent brand voice and achieved a 90% first-contact resolution rate. Developed brand voice guidelines and response SOPs for guest communications and turnover coordination, reducing operational friction and enabling scalable onboarding of new properties.
Social Media & Lead Generation Specialist at Independent & Consulting Clients (Remote – Insurance, Fintech, Tech)
January 1, 2022 - December 31, 2023
Managed social media DMs, comments, and mentions across Instagram, LinkedIn, and Facebook for 5+ small business clients. Responded within 2 hours during business hours and resolved 90% of inquiries within 24 hours. Identified and screened approximately 123 inbound leads per week using LinkedIn Sales Navigator, scoring fit, intent and urgency, and passing warm prospects to client sales teams. Tracked lead status and contact history, contributing to pipeline growth for two fintech startup clients by converting engaged social followers into qualified sales conversations. Created and executed 12-post monthly content calendars across Instagram and LinkedIn covering educational, testimonial, promotional, engagement, and crisis-response content. Built SOPs for guest communications and turnover coordination, reducing operational friction and enabling scalable onboarding of new properties.
Executive Assistant & Departmental Operations Coordinator at Faith Systems Computer Services
September 1, 2017 - October 31, 2023
Managed CEO's calendar, inbox, and cross-departmental coordination across 7 operational units; approved routine matters up to a $300 threshold, reducing direct CEO involvement by 20%.
Administrative & Events Coordinator at RCCG - Jehovah Jireh Area
January 1, 2014 - April 30, 2022
Led administrative functions across 5+ departments (finance, events, communications, logistics, records); reduced inquiry response time from 48 hours to 12 hours and coordinated logistics for 40+ events.
Academic Administrator & Customer Liaison at Ascenders Christian Schools
September 1, 2013 - August 31, 2017
Served as primary contact for parents and students; handled daily inquiries and supported school scheduling and reporting.

Education

B.Sc. in Animal & Environmental Biology at University of Port Harcourt
January 11, 2030 - January 1, 2011

Qualifications

Procurement & Logistics
February 18, 2026 - June 2, 2026
Fundamentals of Lean
January 1, 2026 - June 25, 2026
PRINCE2 Project Management
May 14, 2012 - May 21, 2012

Industry Experience

Media & Entertainment, Financial Services, Professional Services, Real Estate & Construction, Travel & Hospitality, Software & Internet