Hi, I’m Mahedi Hassan, a performance marketer specializing in Meta (Facebook & Instagram) and Google Ads. My focus is on lowering cost per acquisition and scaling profitable campaigns through structured A/B testing, audience segmentation, and data-driven optimization. I excel at building full-funnel strategies and implementing robust tracking to maximize ROI. I thrive on turning data into action by setting up GA4, GTM, Meta Pixel, and Conversion API to maximize decision accuracy. I love crafting compelling messaging and creative that resonates with audiences, then validating it with rigorous testing to drive sustainable growth.…

Mahedi Hassan

Hi, I’m Mahedi Hassan, a performance marketer specializing in Meta (Facebook & Instagram) and Google Ads. My focus is on lowering cost per acquisition and scaling profitable campaigns through structured A/B testing, audience segmentation, and data-driven optimization. I excel at building full-funnel strategies and implementing robust tracking to maximize ROI. I thrive on turning data into action by setting up GA4, GTM, Meta Pixel, and Conversion API to maximize decision accuracy. I love crafting compelling messaging and creative that resonates with audiences, then validating it with rigorous testing to drive sustainable growth.…

Available to hire

Hi, I’m Mahedi Hassan, a performance marketer specializing in Meta (Facebook & Instagram) and Google Ads. My focus is on lowering cost per acquisition and scaling profitable campaigns through structured A/B testing, audience segmentation, and data-driven optimization. I excel at building full-funnel strategies and implementing robust tracking to maximize ROI.

I thrive on turning data into action by setting up GA4, GTM, Meta Pixel, and Conversion API to maximize decision accuracy. I love crafting compelling messaging and creative that resonates with audiences, then validating it with rigorous testing to drive sustainable growth.

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Skills

Experience Level

Google Ads
Expert
Facebook Ads
Expert
GA4
Expert
Copywriting
Expert
Data Visualization
Intermediate
Canva
Intermediate
CapCut
Intermediate
Microsoft Office
Intermediate
Shopify
Intermediate
WordPress
Intermediate

Language

English
Advanced
Bengali
Fluent

Work Experience

Freelance Performance Marketer at Freelance / Self-employed
January 1, 2023 - Present
Managed full-funnel paid campaigns across Meta and Google Ads, reducing cost per lead by 30%+ through audience segmentation and creative testing. Improved CTR and conversion performance by optimizing ad creatives and messaging. Implemented advanced tracking using GA4, Google Tag Manager, Meta Pixel, and Conversion API. Executed structured A/B testing across audiences, creatives, and landing pages.
Social Media Manager at Next Gen Neuro
January 1, 2024 - December 31, 2025
Increased brand visibility and engagement through integrated content and paid ad strategies. Managed and optimized multi-platform presence (Facebook, Instagram, LinkedIn, YouTube). Supported lead generation campaigns with targeted Meta Ads and Google Ads execution. Monitored KPIs including CTR, CPA, and conversion rates.
Freelance Performance Marketer at Self-employed (Freelance)
January 1, 2023 - Present
Reduced cost per lead by 30%+ through audience segmentation and creative testing frameworks; Improved CTR and conversion performance by optimizing ad creatives and messaging angles; Managed full-funnel paid campaigns (prospecting, retargeting, conversion) across Meta and Google Ads; Implemented advanced tracking systems using GA4, Google Tag Manager, Meta Pixel, and Conversion API; Executed structured A/B testing across multiple audiences, creatives, and landing pages; Analyzed campaign data to identify scaling opportunities and eliminate underperforming segments

Education

Bachelor of Business Administration (BBA) in Marketing at Green University of Bangladesh
January 11, 2030 - April 21, 2026
Bachelor of Business Administration (BBA) in Marketing at Green University of Bangladesh
January 11, 2030 - April 21, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services
    paper Paid Media Manager

    Freelance Digital Marketing Specialist Remote | 2023 – Present
    1.Planned and executed high-converting Meta and Google Ads campaigns for e-commerce and service-based businesses.
    2.Generated qualified leads through data-driven targeting, reducing cost per lead and improving campaign efficiency.
    3.Implemented Meta Pixel, Google Tag Manager, and Conversion API to ensure accurate tracking and performance optimization.
    4.Optimized ad creatives, copy, and audience segments through A/B testing to improve ROI.
    5.Managed full-funnel strategies from awareness to conversion, increasing client revenue and engagement.
    6.Delivered performance reports with actionable insights using Google Analytics 4 and Ads Manager.

    Key Achievements:

    1.Reduced cost per lead through advanced audience optimization and retargeting strategies.
    2.Improved campaign performance by analyzing data and scaling high-performing ads.
    3. Assisted businesses in achieving higher ROI through structured ad funnels and budget optimization.