I'm Maher Asfar, a Senior Brand & Experience Designer with 6+ years of experience across luxury, digital, and brand experience environments. I combine strategic brand thinking with visual design, 3D, and AI-powered creative workflows to build meaningful, coherent, and emotionally engaging brand narratives. My background bridges brand identity systems, digital marketing, video-led storytelling, and emerging creative technologies, enabling me to translate brand strategy into scalable, cinematic experiences across social, video, digital, and physical touchpoints. I approach projects with the mindset of a marketer and the sensitivity of a designer, with a strong focus on desirability, emotion, and long-term brand loyalty.

Maher Asfar

I'm Maher Asfar, a Senior Brand & Experience Designer with 6+ years of experience across luxury, digital, and brand experience environments. I combine strategic brand thinking with visual design, 3D, and AI-powered creative workflows to build meaningful, coherent, and emotionally engaging brand narratives. My background bridges brand identity systems, digital marketing, video-led storytelling, and emerging creative technologies, enabling me to translate brand strategy into scalable, cinematic experiences across social, video, digital, and physical touchpoints. I approach projects with the mindset of a marketer and the sensitivity of a designer, with a strong focus on desirability, emotion, and long-term brand loyalty.

Available to hire

I’m Maher Asfar, a Senior Brand & Experience Designer with 6+ years of experience across luxury, digital, and brand experience environments. I combine strategic brand thinking with visual design, 3D, and AI-powered creative workflows to build meaningful, coherent, and emotionally engaging brand narratives.

My background bridges brand identity systems, digital marketing, video-led storytelling, and emerging creative technologies, enabling me to translate brand strategy into scalable, cinematic experiences across social, video, digital, and physical touchpoints. I approach projects with the mindset of a marketer and the sensitivity of a designer, with a strong focus on desirability, emotion, and long-term brand loyalty.

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Language

English
Fluent
French
Advanced

Work Experience

Product Design & Development at Grey Group
March 1, 2021 - June 30, 2024
Led creation of static and animated brand assets (sales & marketing decks, social content, campaign visuals, event materials) for international brands including LEGO, Puma, IKEA, and JTI, ensuring strong brand consistency across digital, print, and experiential touchpoints. Collaborated with Marketing, Strategy, Production, and Operations to manage workflows, approvals, and delivery timelines with a focus on quality and operational excellence. Contributed to campaign coordination and rollout across multi-market deployments.
Senior 3D Artist at FittDesign
September 1, 2018 - April 30, 2021
Designed static visuals, motion assets, and 3D content for global sportswear brands, supporting digital campaigns, social media, and product communication. Built scalable visual systems and content libraries enabling marketing teams to deploy consistent brand assets across platforms. Produced animated and 3D content that increased social engagement by +40% while improving content quality and speed to market. Optimized production workflows through advanced 3D prototyping, reducing sample and production timelines by 35%. Delivered over 100 detailed tech packs and product visuals, ensuring design accuracy and alignment between creative, marketing, and production teams. Mentored junior designers and collaborated cross-functionally to maintain creative alignment and delivery efficiency.
Marketing & Gen Z Strategy at J. M. Weston
January 1, 2010 - January 1, 2015
Gen Z Market Re-entry: Built strategy to attract Chinese Gen Z through storytelling and experiential retail.

Education

Master’s degree in Digital Marketing for Luxury & Lifestyle at EM Normandie Business School
January 1, 2024 - January 1, 2025

Qualifications

Award: Lürzer's Archive recognition for excellence in creative storytelling and visual communication
January 1, 2022 - February 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet