With over a decade of diverse design experience encompassing publication design, graphic design and UI/UX design, I excel in crafting intuitive, visually captivating digital experiences. I have a proven track record of leading the visual identity and creative direction of high-profile life-style publications. My extensive experience includes overseeing the complete design process for multiple magazine titles, ensuring a cohesive and compelling visual narrative that resonates with the target audience.

user1148086

With over a decade of diverse design experience encompassing publication design, graphic design and UI/UX design, I excel in crafting intuitive, visually captivating digital experiences. I have a proven track record of leading the visual identity and creative direction of high-profile life-style publications. My extensive experience includes overseeing the complete design process for multiple magazine titles, ensuring a cohesive and compelling visual narrative that resonates with the target audience.

Available to hire

With over a decade of diverse design experience encompassing publication design, graphic design and UI/UX design, I excel in crafting intuitive, visually captivating digital experiences. I have a proven track record of leading the visual identity and creative direction of high-profile life-style publications. My extensive experience includes overseeing the complete design process for multiple magazine titles, ensuring a cohesive and compelling visual narrative that resonates with the target audience.

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Language

English
Fluent

Work Experience

Founder & UX Designer at The Flying Shadow
March 1, 2022 - Present
Delivered high-impact digital experiences through in-depth research, usability testing, and design iteration. Advised clients on design systems, accessibility, and visuals to tell a consistent brand story aligned with brand goals.
Creative Director at Kairos Media
February 1, 2022 - September 29, 2025
Led end-to-end creative for multi-brand digital campaigns across industries.
Art Director at World Wide Media
October 1, 2020 - September 29, 2025
Led the design vision and operations of a top-tier travel publication with over 1M readers.
Graphic Designer at Apricot Publications
May 1, 2008 - September 29, 2025
Created editorial layouts, fashion week books, and ad features.
Senior Graphic Designer at MW.com
October 1, 2009 - September 29, 2025
Created visual identity for international brands like Rolling Stones and Men's World. Created editorial infographics, event branding, and marketing collateral. Managed pre-press and design archives across three publications.

Education

Master of Design (Interaction Design) at UNSW Sydney
January 11, 2030 - September 29, 2025
Human-Computer Interaction (HCI) at IIT Bombay
January 11, 2030 - September 29, 2025
MBA (Marketing) at ITM Business School, Mumbai & Southern New Hampshire University, USA
January 11, 2030 - September 29, 2025
Higher National Diploma (Graphic Design & Advertising) at Wigan & Leeds College, India
January 11, 2030 - September 29, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services
    paper Lonely Planet Magazine gets an Overhaul

    Over the course of 11 years, Lonely Planet Magazine India underwent several major design overhauls. I led the redesign of each section to align with international standards and ensure consistency with other global editions.

    Certain sections were specifically tailored for the Indian audience. For instance, Easy Trip was expanded based on research that showed Indian travellers often prefer group travel and seek comprehensive destination information with recommendations catering to a variety of interests.

    ​Additionally, the Indian edition introduced a new front-of-book section called Compass. This format proved so effective that the UK edition later adopted and rebranded it as Globetrotter.

    Each redesign emphasised improved visual appeal, greater breathing space, and enhanced readability. These changes contributed significantly to a rise in the magazine’s circulation.

    ​https://www.twine.net/signin

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