Available to hire
Hi, I’m Mahika Aswani, a creative and results-driven Content Writer and Social Media Manager with over three years of experience across fashion, tech, and lifestyle brands. I design and execute content calendars, write short-form video scripts, and craft SEO-optimized blogs and social media copy that drive engagement and reach.
I collaborate with design teams using Figma and Canva, analyze performance with Google Analytics and Meta Insights, and continuously optimize content based on data. I’m passionate about storytelling, brand identity, and delivering measurable growth for multi-brand accounts.
Skills
Experience Level
Language
English
Fluent
Hindi
Advanced
Work Experience
Content Writer & Social Media Executive at ThinkInstaK & Shelto
January 1, 2022 - December 31, 2024Remote produced 120+ SEO blogs and newsletters optimized via Surfer SEO and Neuro Writer. Managed multi-platform campaigns (Instagram, LinkedIn, Facebook) with a combined audience of 100K+ followers. Used Google Analytics & Meta Insights to evaluate content performance, increasing engagement rate by 50% year-over-year. Collaborated with marketing teams on A/B testing to improve creatives and conversions.
Content Writer at BrandGator Marketing Solutions Pvt. Ltd.
January 1, 2021 - December 31, 2022Developed and published 80+ SEO blogs; created integrated marketing campaigns; improved client visibility and lead flow.
Social Media & Script Writer at Enqodle
January 1, 2024 - January 1, 2025Managed 15+ client accounts across fashion, tech, and lifestyle using Meta Business Suite and Hootsuite; boosted organic engagement by 35% within 4 months; designed and executed content calendars and posting strategies generating 250K+ monthly organic impressions; wrote short-form video scripts, captions, and ad styles; collaborated with design teams via Figma and Canva to maintain brand identity; tracked post-performance with Meta Insights and Google Analytics to identify high-performing formats and optimize reach and engagement.
Content Writer at Brand Gator Marketing Solutions Pvt. Ltd.
January 1, 2021 - January 1, 2022Developed and published 80+ SEO blogs that ranked for 50+ target keywords using Ahrefs and Google Keyword Planner. Collaborated with cross-functional teams to create integrated marketing campaigns, improving client visibility and lead flow. Increased average blog session time by 25% through improved readability and keyword placement.
Freelance Content Writer at Self-employed (Remote)
January 1, 2020 - January 1, 2021Delivered 100+ blog posts and web copies for startups and SMEs, achieving consistent 5-star client ratings. Implemented keyword strategies that improved client website ranking by 30-50% within 3 months.
Education
Bachelor's of Management Studies (BMS) at Delhi University, School of Open Learning
January 11, 2030 - January 1, 2026Bachelor of Management Studies (BMS) at Delhi University, School of Open Learning, India
January 11, 2030 - January 1, 2026Qualifications
Content Writing Intern
January 1, 2021 - January 1, 2022Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail
Skills
Experience Level
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