I am a performance-driven marketing leader with a deep understanding of the digital landscape, specializing in integrated campaigns, social media marketing, and strategic marketing planning. I have built and scaled social-media-driven businesses, successfully managing marketing, brand, and sales strategies to grow engaged and loyal audiences. With extensive experience working with global brands like Spotify and Google, I have led major marketing campaigns, launched events, and driven brand growth. I am looking for remote freelance projects where I can help grow your brand and sales online through innovative marketing approaches.

Maike Hussmann

I am a performance-driven marketing leader with a deep understanding of the digital landscape, specializing in integrated campaigns, social media marketing, and strategic marketing planning. I have built and scaled social-media-driven businesses, successfully managing marketing, brand, and sales strategies to grow engaged and loyal audiences. With extensive experience working with global brands like Spotify and Google, I have led major marketing campaigns, launched events, and driven brand growth. I am looking for remote freelance projects where I can help grow your brand and sales online through innovative marketing approaches.

Available to hire

I am a performance-driven marketing leader with a deep understanding of the digital landscape, specializing in integrated campaigns, social media marketing, and strategic marketing planning. I have built and scaled social-media-driven businesses, successfully managing marketing, brand, and sales strategies to grow engaged and loyal audiences.

With extensive experience working with global brands like Spotify and Google, I have led major marketing campaigns, launched events, and driven brand growth. I am looking for remote freelance projects where I can help grow your brand and sales online through innovative marketing approaches.

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Language

German
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Intermediate

Work Experience

Founder & Digital Marketer at Self-Employed
February 1, 2024 - Present
Built and scaled two social-media-driven businesses, managing marketing, brand, and sales strategy. Created and posted daily content that converts followers into customers and grows an engaged, loyal audience. Oversaw full ecommerce operations including online shops, product development, customer support, logistics, and conversion analytics to identify growth opportunities.
Field Marketing Lead, DACH at Spotify
September 1, 2023 - September 3, 2025
Led field marketing strategy and execution for Spotify Advertising in DACH with (virtual) events and marketing campaigns such as 'Wrapped for Advertisers' and the Gen Z report 'Culture Next'. Planned and executed new events including Spotify’s All Ears Podcast Summit and Germany’s largest digital marketing conference OMR with 1.5k+ attendees each. Launched Spotify Advertising's first digital brand campaign 'All Ears On You' in Germany.
Product Marketing Manager at Google
December 1, 2020 - September 3, 2025
Developed marketing strategy for Google Ads in DACH region with integrated campaigns, events, and partnerships. Managed Google’s largest German B2B brand campaign with a €1M+ budget including digital, TV, print, and PR. Led two local product launches involving market fit analysis, positioning, and go-to-market strategies. Generated insights and personas through qualitative and quantitative research.
Trade Marketing Manager at Warner Bros. Entertainment
June 1, 2019 - September 3, 2025
Managed digital marketing campaigns and six-digit budgets for launch and promotional marketing of digital video clients such as Google/YouTube, Amazon Prime, and Apple TV. Developed and optimized paid ad campaigns on Facebook, Instagram, YouTube, and Amazon.
Marketing Manager at Glossybox
December 1, 2017 - September 3, 2025
Led marketing strategy for US & CA markets focusing on CRM, affiliate, and influencer marketing. Grew email list to over 500k newsletter subscribers by leveraging segmentation, A/B testing, and analytics. Established innovative marketing partnerships to drive subscriber acquisition, engagement, and retention.

Education

Master's in International Management at CEMS – The Global Alliance in Management Education (Tsinghua University & Copenhagen Business School)
October 1, 2015 - October 1, 2016
Master of Science in Economics and Business Administration at Copenhagen Business School
June 1, 2014 - October 1, 2016
Bachelor of Science in International Business at Maastricht University
September 1, 2010 - July 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Travel & Hospitality