I am a highly analytical and strategic SEM Specialist with 14+ years of marketing experience, including 5 years directly managing PPC/SEM campaigns. I focus on delivering data-driven results and building strong client relationships, particularly in E-commerce, DTC, and Healthcare. My background as a Brand Manager and Marketing & Sales Manager, combined with my role as a Google Ads freelancer and agency founder, offers a unique blend of expertise. I have led digital marketing teams, sharpening leadership and strategic planning abilities. Fluent in Spanish and English, with native Ukrainian and reading proficiency in German, I bring an international perspective to campaign management. I am passionate about turning complex data into actionable insights and empowering teams to achieve measurable growth. I thrive in fast-paced environments, collaborate across cross-functional teams, and continually optimize campaigns for ROI while maintaining strong client satisfaction.

Oksana Didenko

I am a highly analytical and strategic SEM Specialist with 14+ years of marketing experience, including 5 years directly managing PPC/SEM campaigns. I focus on delivering data-driven results and building strong client relationships, particularly in E-commerce, DTC, and Healthcare. My background as a Brand Manager and Marketing & Sales Manager, combined with my role as a Google Ads freelancer and agency founder, offers a unique blend of expertise. I have led digital marketing teams, sharpening leadership and strategic planning abilities. Fluent in Spanish and English, with native Ukrainian and reading proficiency in German, I bring an international perspective to campaign management. I am passionate about turning complex data into actionable insights and empowering teams to achieve measurable growth. I thrive in fast-paced environments, collaborate across cross-functional teams, and continually optimize campaigns for ROI while maintaining strong client satisfaction.

Available to hire

I am a highly analytical and strategic SEM Specialist with 14+ years of marketing experience, including 5 years directly managing PPC/SEM campaigns. I focus on delivering data-driven results and building strong client relationships, particularly in E-commerce, DTC, and Healthcare. My background as a Brand Manager and Marketing & Sales Manager, combined with my role as a Google Ads freelancer and agency founder, offers a unique blend of expertise. I have led digital marketing teams, sharpening leadership and strategic planning abilities. Fluent in Spanish and English, with native Ukrainian and reading proficiency in German, I bring an international perspective to campaign management.

I am passionate about turning complex data into actionable insights and empowering teams to achieve measurable growth. I thrive in fast-paced environments, collaborate across cross-functional teams, and continually optimize campaigns for ROI while maintaining strong client satisfaction.

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Language

English
Fluent
Spanish; Castilian
Fluent
Ukrainian
Fluent
Russian
Advanced
German
Intermediate

Work Experience

PPC/SEM Manager & Founder at Main Brain.Tech (formerly Didenko Marketing)
June 1, 2020 - Present
Delivers impactful full-funnel Google Ads campaigns across Germany, Spain, the UK, and the USA; manages budgets > €100k monthly; identifies client needs and opportunities, develops tailored proposals, and builds robust client relationships; provides qualitative and quantitative analysis of campaigns, translating data into actionable insights; oversees a marketing team and provides mentorship to junior SEM specialists; leads digital marketing campaigns including SEO and SEM strategies and website development.
Project Manager at Business Mission, Digital Marketing Agency
January 1, 2020 - October 3, 2025
Oversaw project delivery for digital marketing initiatives, coordinating cross-functional teams to implement data-driven strategies and campaigns.
Sales and Marketing Manager at Herbal Formula
January 1, 2018 - October 3, 2025
Managed sales and marketing activities for a retail chain, driving growth through strategic marketing initiatives.
Brand Manager at VT Holding
January 1, 2016 - October 3, 2025
Led brand management activities to strengthen market presence and drive brand performance.
Marketing and PR Specialist at Aquarius Fitness & Wellness Centre
January 1, 2013 - October 3, 2025
Handled marketing and PR responsibilities to promote fitness and wellness services.
Sales and Marketing Manager at Herbal Formula
January 1, 2020 - October 3, 2025
Led sales and marketing initiatives for Herbal Formula, a retail chain, in Kyiv, Ukraine. Responsible for developing growth strategies, overseeing digital campaigns (including PPC/SEM), brand communications, and cross-functional collaboration to drive revenue and market share.
Brand Manager at VT Holding
January 1, 2018 - October 3, 2025
Managed brand strategy, marketing communications, and product positioning for VT Holding in Kyiv, enhancing brand awareness and supporting go-to-market efforts across markets.
Marketing and PR Specialist at Aquarium fitness and wellness centre
January 1, 2013 - October 3, 2025
Implemented marketing and PR activities to promote fitness and wellness services, coordinating campaigns and events to boost client engagement and brand visibility in Kyiv, Ukraine.
Sales and Marketing Manager at Herbal Formula, a retail chain
December 31, 2018 - October 8, 2025
Led sales and marketing initiatives across markets including Ukraine, Germany, and the UK. Achieved significant results in eCommerce and retail campaigns, including multi-market expansion and channel optimization.
Brand Manager at VT Holding
December 31, 2016 - October 8, 2025
Focused on brand development and market positioning within Ukraine, driving growth and brand equity.
Marketing and PR Specialist at Aquarium fitness and wellness center
December 31, 2013 - October 8, 2025
Managed marketing and PR activities to promote fitness and wellness offerings in Kyiv, Ukraine.

Education

Master in Marketing and Sales Management at UPC Barcelona, Spain
January 1, 2013 - January 1, 2014
Master in Economics at ISU Kyiv, Ukraine
January 1, 2004 - January 1, 2009
SEO course at WebEscuela
January 1, 2019 - January 1, 2019
Google Ads course at WebEscuela
January 1, 2019 - January 1, 2019
Sustainable Leadership Training at Hamburg School of Business Administration
January 1, 2023 - October 3, 2025
Master in Marketing and Sales Management at UPC Barcelona, Spain
January 1, 2013 - January 1, 2014
Master in Economics at ISU Kyiv, Ukraine
January 1, 2004 - January 1, 2009
SEO course at WebEscuela
January 1, 2019 - January 1, 2019
Google Ads course at WebEscuela
January 1, 2019 - January 1, 2019
Training: Sustainable Leadership as a Path to a Successful Business at Hamburg School of Business Administration
January 1, 2023 - January 1, 2023
Master in Marketing and Sales Management at UPC Barcelona, Spain
January 1, 2013 - December 31, 2014
Master in Economics at ISU Kyiv, Ukraine
January 1, 2004 - December 31, 2009
SEO course at WebEscuela
January 1, 2019 - December 31, 2019
Google Ads course at WebEscuela
January 1, 2019 - December 31, 2019
Sustainable Leadership Training: A Path to a Successful Business at Hamburg School of Business Administration
January 1, 2023 - January 1, 2023

Qualifications

Advanced Google Analytics
January 11, 2030 - October 3, 2025
Google Ads – Search
January 11, 2030 - October 3, 2025
Google Ads – Display
January 11, 2030 - October 3, 2025
Google Ads – Shopping
January 11, 2030 - October 3, 2025
Advanced Google Analytics
January 11, 2030 - October 3, 2025
Google Ads - Search
January 11, 2030 - October 3, 2025
Google Ads - Display
January 11, 2030 - October 3, 2025
Google Ads - Shopping
January 11, 2030 - October 3, 2025
Sustainable Leadership Training
January 1, 2023 - January 1, 2023
Advanced Google Analytics
January 11, 2030 - October 8, 2025
Google Ads – Search
January 11, 2030 - October 8, 2025
Google Ads – Display
January 11, 2030 - October 8, 2025
Google Ads – Shopping
January 11, 2030 - October 8, 2025

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment, Healthcare, Education