Hi, I’m María José Barreto Álvarez, a freelance communications professional based in Spain with 20+ years of experience in communication, content creation, and brand strategy. I specialize in persuasive, high-impact texts that sell, and I combine editorial precision with storytelling to help businesses communicate with clarity and authority. I develop revenue-driven brand images through strategic writing, digital marketing, and visual identity. My work spans editorial content, SEO, email marketing, social media, and course design for educational programs. I partner with clients to create compelling messaging, define brand guidelines, and deliver content that engages audiences and drives growth.…

María José Barreto Álvarez

Hi, I’m María José Barreto Álvarez, a freelance communications professional based in Spain with 20+ years of experience in communication, content creation, and brand strategy. I specialize in persuasive, high-impact texts that sell, and I combine editorial precision with storytelling to help businesses communicate with clarity and authority. I develop revenue-driven brand images through strategic writing, digital marketing, and visual identity. My work spans editorial content, SEO, email marketing, social media, and course design for educational programs. I partner with clients to create compelling messaging, define brand guidelines, and deliver content that engages audiences and drives growth.…

Available to hire

Hi, I’m María José Barreto Álvarez, a freelance communications professional based in Spain with 20+ years of experience in communication, content creation, and brand strategy. I specialize in persuasive, high-impact texts that sell, and I combine editorial precision with storytelling to help businesses communicate with clarity and authority.

I develop revenue-driven brand images through strategic writing, digital marketing, and visual identity. My work spans editorial content, SEO, email marketing, social media, and course design for educational programs. I partner with clients to create compelling messaging, define brand guidelines, and deliver content that engages audiences and drives growth.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Freelance Journalist, Strategic Copywriter & Revenue-Driven Brand Image Strategist at Majobarreto
June 1, 2022 - Present
Freelance journalist, strategic copywriter, and revenue-driven brand image strategist. Develops editorial content and storytelling to help businesses communicate with clarity and authority. Leads content creation, email campaigns, social media strategy, and visual identity work; coordinates photography, interviews, and corporate events; drives customer engagement and sales for clients.
Social Media Manager at PDVSA (Petróleos de Venezuela, S.A.)
November 1, 2015 - October 1, 2017
Led social media strategy and content across corporate channels. Managed email content, segmentation, tracking and analytics (CPL, CPA, CPC, CPM); oversaw newsletters and campaigns; coordinated teams to deliver websites and apps; supported event planning and client relations; produced corporate content and improved brand visibility.
Corporate Event Organizer at PDVSA Holding Venezuela
May 1, 2012 - June 1, 2014
Planned and executed national and international corporate events; managed logistics, coordination, and client relations; collaborated with internal teams to ensure on-brand delivery.
Public Relations / Journalist at PDVSA Petróleos de Venezuela, S.A.
June 1, 2010 - May 1, 2012
Handled PR activities and journalism tasks; contributed to corporate communications and media relations.
Assistant to Allies and Operations at NetPeople Venezuela
January 1, 2008 - November 1, 2008
Supported operations, coordination, and partnerships; contributed to communications and project support.
Freelance Copywriter & Branding Strategist at Self-employed / Freelancer
June 1, 2022 - Present
Specializes in persuasive, high-impact texts; revenue-driven brand images; editorial precision and storytelling; digital marketing and visual identity. Focused on developing revenue-driven brand images and strategic copywriting for clients.
Account Manager at Volazi Europe
April 1, 2019 - May 1, 2020
Managed client communications and campaigns; performed email marketing, content creation, advisory services; contributed to sales and project delivery.
Photography & Sales at Foto Evento Group
April 1, 2018 - November 1, 2018
Handled photography services and sales activities for group clients in Spain.
Social Media Manager at PDVSA Venezuela
November 1, 2015 - October 1, 2017
Managed social media presence and campaigns for PDVSA Venezuela; coordinated content and engagement.
Corporate Event Organization at PDVSA Holding Venezuela
May 1, 2012 - June 1, 2014
Coordinated corporate events; logistics and on-site support; stakeholder liaison.
Public Relations / Journalist at PDVSA PetroLeRa Sinoven Venezuela
June 1, 2010 - May 1, 2012
Public relations and journalism tasks; interviews, writing and corporate content.
Freelance Copywriter / Brand Strategist at Freelance (Self-employed)
June 1, 2022 - Present
Based in Spain, specializes in persuasive, high-impact texts that sell; develops revenue-driven brand images through strategic writing, digital marketing, content creation, and visual identity; manages client communications, newsletters, and social media; coordinates photo shoots and media coverage; defines brand guidelines and improves client relationships and brand presence.
Public Relations / Journalist at PDVSA Petróleos
June 1, 2010 - May 1, 2012
Public relations and journalism work for PDVSA, including media relations and corporate communications.
Social Media Manager at PDVSA
November 1, 2015 - October 1, 2017
Social media management for PDVSA’s online channels; developed campaigns, improved engagement, and supported communications.
Photographer & Sales at Foto Evento Group
April 1, 2018 - November 1, 2018
Photography services and sales for events; built client relationships and sales pipelines.
Email Marketing Account Manager at Volazi Europe
April 1, 2019 - May 1, 2020
Led email marketing campaigns; client liaison; analytics and CRM tracking.

Education

Licenciatura en Comunicación Social at Universidad Santa María
January 1, 2002 - January 1, 2007
Licenciatura en Comunicación Social, mención audiovisual at Universidad Santa María
January 1, 2002 - January 1, 2007
Digital Marketing Diploma at Instituto de Mercadotecnia de Caracas
January 1, 2017 - January 1, 2017
Instagram Marketing Strategy at Domestika
January 1, 2020 - January 1, 2020
Positionamiento en la Web para el Emprendimiento at Grupo FEMXA
January 1, 2020 - January 1, 2020
Google Ads & Publicidad Apps at Corporación Vertex
January 1, 2021 - January 1, 2021
MBA en Marketing Digital at The Power MBA
January 1, 2021 - January 1, 2023
CM Certification at USA Certification
January 1, 2023 - January 9, 2026

Qualifications

MBA in Marketing Digital
January 1, 2021 - January 1, 2023
Google Ads & Publicidad Apps
January 1, 2021 - January 1, 2021
Positionamiento en la Web para el Emprendimiento
January 1, 2020 - January 1, 2020
Instagram Marketing Strategy
January 1, 2020 - January 1, 2020
Digital Marketing Diploma
January 1, 2017 - January 1, 2017
Licenciatura en Comunicación Social, mención audiovisual
January 1, 2002 - January 1, 2007

Industry Experience

Media & Entertainment, Professional Services, Education, Energy & Utilities, Software & Internet, Other

Skills

Experience Level