Designed and developed a comprehensive website for Aurum Styles, transforming its digital presence through a complete website redesign and modern visual direction. Developed a cohesive visual identity, introducing a refined colour palette, typography and design elements that better represented the brand’s personality and positioning. Designed and optimised responsive layouts across desktop, tablet and mobile devices, ensuring a consistent and seamless user experience across screen sizes. Collaborated with the brand’s photographer to source and integrate high-quality product and lifestyle imagery, creating a cohesive and visually engaging website. Optimised website performance, focusing on loading speed, image optimisation and overall usability. Established a consistent visual language across website pages, improving brand recognition, visual hierarchy and the overall browsing experience. Translated the brand’s identity into a polished digital experience, balancing aesthetics, functionality and user experience. Here’s a link to view the website: https://www.twine.net/signin
- Brand Designer
- UI Designer
- UX Designer
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