I'm Makaila Tsonglo, a growth-focused marketing professional who translates data into revenue. In my current role at ENCOR Advisors, I drive multi-channel campaigns, build data-driven marketing systems to track CAC/CPA and ROI, and craft content that delivers 500,000+ website impressions and a steady stream of qualified leads. I thrive on turning insights into proactive strategies that strengthen brand presence and accelerate client acquisition. What does this look like? LinkedIn campaigns, ads, content marketing, and whatever ideal medium fits our message. Previously at Diversio, I translated large-scale organizational data into executive dashboards, workshops, and scalable training programs impacting thousands of professionals, informing DEI and growth initiatives for Fortune 500 clients. I enjoy cross-functional collaboration, ethical storytelling, and continuous learning, and I’m excited to bring ROI-driven marketing leadership to new challenges.…

Makaila Atsonglo

I'm Makaila Tsonglo, a growth-focused marketing professional who translates data into revenue. In my current role at ENCOR Advisors, I drive multi-channel campaigns, build data-driven marketing systems to track CAC/CPA and ROI, and craft content that delivers 500,000+ website impressions and a steady stream of qualified leads. I thrive on turning insights into proactive strategies that strengthen brand presence and accelerate client acquisition. What does this look like? LinkedIn campaigns, ads, content marketing, and whatever ideal medium fits our message. Previously at Diversio, I translated large-scale organizational data into executive dashboards, workshops, and scalable training programs impacting thousands of professionals, informing DEI and growth initiatives for Fortune 500 clients. I enjoy cross-functional collaboration, ethical storytelling, and continuous learning, and I’m excited to bring ROI-driven marketing leadership to new challenges.…

Available to hire

I’m Makaila Tsonglo, a growth-focused marketing professional who translates data into revenue. In my current role at ENCOR Advisors, I drive multi-channel campaigns, build data-driven marketing systems to track CAC/CPA and ROI, and craft content that delivers 500,000+ website impressions and a steady stream of qualified leads. I thrive on turning insights into proactive strategies that strengthen brand presence and accelerate client acquisition. What does this look like? LinkedIn campaigns, ads, content marketing, and whatever ideal medium fits our message.

Previously at Diversio, I translated large-scale organizational data into executive dashboards, workshops, and scalable training programs impacting thousands of professionals, informing DEI and growth initiatives for Fortune 500 clients. I enjoy cross-functional collaboration, ethical storytelling, and continuous learning, and I’m excited to bring ROI-driven marketing leadership to new challenges.

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Language

English
Fluent

Work Experience

Marketing Associate at ENCOR Advisors
January 1, 2024 - Present
Drove 230% LinkedIn follower growth and 8% engagement rate by launching and optimizing multi-channel campaigns. Built ENCOR's first data-driven marketing system to track CAC/CPA, monitor campaign ROI, and shift marketing into a proactive ROI-driven function, directly supporting business development and client acquisition. Partnered with designers and editors to deliver creative briefs and digital content that generated 500,000+ website impressions and ~5 qualified leads weekly. Created and optimized marketing collateral, property listings, and client-facing content that strengthened brand consistency and supported lead generation. Launched the 'At the Core' webinar series with the consulting team, expanding ENCOR’s thought leadership presence and new client engagement. Awarded Excellence Award for delivering high-quality results under tight deadlines and driving projects forward.
Analyst at Diversio
December 31, 2023 - October 20, 2025
Translated large-scale organizational data into executive dashboards, workshops, toolkits, and insights used by Fortune 500 HR leaders, directly informing revenue-driving DEI strategies. Co-designed scalable training and certification programs reaching 24,000+ professionals in partnership with the HRPA. Delivered actionable insights to clients by benchmarking KPIs and identifying compliance and growth opportunities.

Education

Master of Media; Journalism and Communications at University of Western Ontario
January 11, 2030 - January 1, 2024
Bachelor of Arts (Honours); English Literature at Queen’s University
January 11, 2030 - January 1, 2023

Qualifications

Law Certificate
January 11, 2030 - January 1, 2023

Industry Experience

Professional Services, Media & Entertainment, Real Estate & Construction