M-TAC | E-commerce Advertising & Poland Market Entry

Previous client experience: digital marketing support for M-TAC’s expansion into Poland.

My work covered digital strategy; Meta and Google Search, YouTube and Display campaigns; Google Analytics and Meta Pixel; product catalogues, audience segmentation and retargeting. I also worked on retail and wholesale communication, partner presentations and marketing-team workflows.

The project combined customer acquisition with the systems needed to manage advertising: campaign structure, audience and catalogue strategy, creative coordination, reporting and practical optimisation recommendations.