Maksym Sihua

An original six-slide concept presentation for a fictional venue operations platform. I developed the narrative and visual layout around a clear booking workflow, a before-and-after comparison and a proposed pilot. The deck moves from the operational problem to a proposed workflow, product story, process comparison, pilot plan and next step. The editable PowerPoint and PDF demonstrate commercial storytelling and presentation design. Created with an AI-assisted workflow and reviewed slide by slide for clarity, layout and consistency. This is a portfolio demonstration, not commissioned client work or a live software product. No customers, testimonials, revenue or business results are claimed.

• Copywriter
• Pitch Deck Designer

A four-page sample audit showing how I turn campaign data into decisions and a prioritised action plan. This is a demonstration using entirely synthetic data, not a client result. The example covers campaign performance, tracking checks, creative and audience recommendations, and a practical testing plan. Sample analysis: £1,200 ad spend, £2,800 attributed revenue and 40 attributed purchases produce a £30 CPA and 2.33× ROAS. At a 40% contribution margin, break-even ROAS is 2.5×; contribution after advertising is -£80 before fees and overhead. The audit explains why revenue and ROAS alone do not establish profit. Deliverable: a concise PDF with findings, assumptions and next steps. The workflow uses AI-assisted analysis with source checks, calculation verification and final review. Communication and revisions are handled through written messages and documents.

• Digital Marketer
• Marketing Analyst
• Performance Marketer

• Digital Marketer
• Marketing Analyst
• Performance Marketer