Meta Ads Audit | E-commerce Demo — Synthetic Data

A four-page sample audit showing how I turn campaign data into decisions and a prioritised action plan. This is a demonstration using entirely synthetic data, not a client result.

The example covers campaign performance, tracking checks, creative and audience recommendations, and a practical testing plan.

Sample analysis: £1,200 ad spend, £2,800 attributed revenue and 40 attributed purchases produce a £30 CPA and 2.33× ROAS. At a 40% contribution margin, break-even ROAS is 2.5×; contribution after advertising is -£80 before fees and overhead. The audit explains why revenue and ROAS alone do not establish profit.

Deliverable: a concise PDF with findings, assumptions and next steps. The workflow uses AI-assisted analysis with source checks, calculation verification and final review. Communication and revisions are handled through written messages and documents.