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I’m Mallorie Wilson, a strategic and results-driven leader with 9+ years in creator management, influencer marketing, and experiential marketing, backed by 15+ years in Human Resources. I excel at building and guiding top-tier creators, designing campaigns that drive engagement, audience growth, and revenue, and I love turning brand visions into immersive experiences. I thrive at the intersection of creativity and operations, leading inclusive teams and connecting creators, brands, and audiences through thoughtful, data-informed strategies. From talent development to cross-functional execution, I’m passionate about campaigns that feel authentic and deliver measurable impact.…I’m Mallorie Wilson, a strategic and results-driven leader with 9+ years in creator management, influencer marketing, and experiential marketing, backed by 15+ years in Human Resources. I excel at building and guiding top-tier creators, designing campaigns that drive engagement, audience growth, and revenue, and I love turning brand visions into immersive experiences. I thrive at the intersection of creativity and operations, leading inclusive teams and connecting creators, brands, and audiences through thoughtful, data-informed strategies. From talent development to cross-functional execution, I’m passionate about campaigns that feel authentic and deliver measurable impact.

Mallorie Wilson

Influencer Marketing Manager, Social Media Freelancer, Content Strategist, +6

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I’m Mallorie Wilson, a strategic and results-driven leader with 9+ years in creator management, influencer marketing, and experiential marketing, backed by 15+ years in Human Resources. I excel at building and guiding top-tier creators, designing campaigns that drive engagement, audience growth, and revenue, and I love turning brand visions into immersive experiences. I thrive at the intersection of creativity and operations, leading inclusive teams and connecting creators, brands, and audiences through thoughtful, data-informed strategies. From talent development to cross-functional execution, I’m passionate about campaigns that feel authentic and deliver measurable impact.…I’m Mallorie Wilson, a strategic and results-driven leader with 9+ years in creator management, influencer marketing, and experiential marketing, backed by 15+ years in Human Resources. I excel at building and guiding top-tier creators, designing campaigns that drive engagement, audience growth, and revenue, and I love turning brand visions into immersive experiences. I thrive at the intersection of creativity and operations, leading inclusive teams and connecting creators, brands, and audiences through thoughtful, data-informed strategies. From talent development to cross-functional execution, I’m passionate about campaigns that feel authentic and deliver measurable impact.

Available to hire

I’m Mallorie Wilson, a strategic and results-driven leader with 9+ years in creator management, influencer marketing, and experiential marketing, backed by 15+ years in Human Resources. I excel at building and guiding top-tier creators, designing campaigns that drive engagement, audience growth, and revenue, and I love turning brand visions into immersive experiences.

I thrive at the intersection of creativity and operations, leading inclusive teams and connecting creators, brands, and audiences through thoughtful, data-informed strategies. From talent development to cross-functional execution, I’m passionate about campaigns that feel authentic and deliver measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creator Manager | Brand Partnerships & Social Strategy (Freelance) at Freelance

November 1, 2022 - Present

Lead influencer marketing, social media strategy, and creator management initiatives, connecting creators with brands to design campaigns that are authentic, strategic, and high impact. Plan and execute experiential marketing activations and events from concept through execution. Partner with business leaders to integrate marketing and creator-focused strategies into broader goals. Develop strategic campaigns with guidance on content strategy, storytelling, and audience growth. Build and maintain long-term relationships with creators and oversee cross-functional collaboration to ensure measurable results. Leverage analytics to optimize influencer campaigns and experiential programs.

Head of Creator Partnerships (Part-Time) at Taylorcutz LLC

April 1, 2019 - Present

Manage and grow creator relationships, negotiating campaigns, partnerships, and activations to maximize revenue and strategic alignment. Lead events and pop-ups from concept through execution, delivering immersive brand experiences. Develop multi-channel strategies to grow revenue streams and monitor KPIs, informing strategy with analytics. Collaborate cross-functionally with marketing, product, and executive teams to align campaigns with objectives and brand goals. Provide guidance on talent development, content strategy, and campaign planning; oversee onboarding and ongoing relationship management.

Senior Director, Human Resources at The Golden State Company

November 1, 2022 - October 6, 2025

Provided full-cycle talent management across multiple locations, overseeing recruitment, onboarding, performance, and development while leading a small team. Streamlined processes to close hiring needs faster, retain top performers, and increase engagement. Partnered with executive leadership to design team-building, talent development, and growth programs; standardized processes for efficiency and scalability across organizations. Guided leaders on talent strategy, performance, and internal mobility, and drove development programs with feedback and structured reviews.

Human Resources Director at Bombshell Salon

October 1, 2020 - October 6, 2025

Implemented organizational structures to optimize talent management and operational efficiency, leading a small team. Designed and executed development and growth programs to enhance retention and satisfaction. Managed scheduling, time-off, and regulatory compliance; oversaw performance management, goal setting, and improvement plans. Coordinated operational logistics to ensure a safe, compliant, and high-performing work environment and aligned HR processes with business needs.

Human Resources & Talent Acquisition Director at SCALIAN

March 1, 2019 - October 6, 2025

Provided global oversight across 3 locations, leading a team of 4 and ensuring alignment, productivity, and operational excellence. Developed and implemented talent strategies, retention programs, and leadership coaching. Managed full-cycle recruiting and onboarding, evaluated top talent against campaign objectives, and led internal initiatives and events to drive engagement and collaboration.

Regional Human Resources Manager at AFLAC

March 1, 2017 - October 6, 2025

Managed multi-region operations and led a team of 22. Recruited, onboarded, and retained top talent; created growth and development programs; led diversity, equity, and inclusion initiatives. Oversaw operational planning and events for campaigns and activations, and designed performance management and feedback processes to drive engagement and outcomes.

Human Resources Business Consultant at Beauty Industry Management & Consulting

January 1, 2015 - October 6, 2025

Consulted with salon owners to establish HR structures, policies, and onboarding. Advised on talent acquisition and performance management to improve retention and efficiency. Designed leadership coaching, staff development programs, and supported client events and training initiatives; aligned HR strategies with business objectives to drive growth and revenue.