I’m a graphic designer based in Manchester with 15 years of experience in design roles. Being a brand guardian at Harvey Nichols Manchester attention to detail and hierarchy of information for a piece of in store signage was equally as important as advertising collateral for an external viewer. Keeping all assets on brand whilst creating and working with templates and brand guidelines. Working for a luxury fashion brand was a creatively diverse role, marrying the brands ethic with interior graphic schemes, signage, digital and print based advertising and marketing collateral. I used my traditional graphic design skills to clearly architect information and sucessfully create more diverse environmental and way finding graphic design systems.Visual communication executed with some wit, a play on an idea that emphasises humour and emits a smile are the molecules of my design MO. I worked with a brand that encompasses such elements for over 12 years in a retail environment at Harvey Nichols Manchester.. **Employment and project experience** Graphic Designer, Respect_KeyWorkers 2020 Graphics and Signage, Harvey Nichols Manchester August 2008 - October 2020 Freelance Graphic Designer, Holden's Advertising, Glorious Creative June 2007 – September 2008 Artist, Manchester Evening News December 2006 – March 2007 Art worker, TenAlps Media March 2006 – December 2007 Junior Designer, Tucker Clarke Williams (Manchester) 2003 -2004 BA in Graphic Design at University of Central Lancashire…I’m a graphic designer based in Manchester with 15 years of experience in design roles. Being a brand guardian at Harvey Nichols Manchester attention to detail and hierarchy of information for a piece of in store signage was equally as important as advertising collateral for an external viewer. Keeping all assets on brand whilst creating and working with templates and brand guidelines. Working for a luxury fashion brand was a creatively diverse role, marrying the brands ethic with interior graphic schemes, signage, digital and print based advertising and marketing collateral. I used my traditional graphic design skills to clearly architect information and sucessfully create more diverse environmental and way finding graphic design systems.Visual communication executed with some wit, a play on an idea that emphasises humour and emits a smile are the molecules of my design MO. I worked with a brand that encompasses such elements for over 12 years in a retail environment at Harvey Nichols Manchester.. **Employment and project experience** Graphic Designer, Respect_KeyWorkers 2020 Graphics and Signage, Harvey Nichols Manchester August 2008 - October 2020 Freelance Graphic Designer, Holden's Advertising, Glorious Creative June 2007 – September 2008 Artist, Manchester Evening News December 2006 – March 2007 Art worker, TenAlps Media March 2006 – December 2007 Junior Designer, Tucker Clarke Williams (Manchester) 2003 -2004 BA in Graphic Design at University of Central LancashireWWWW…