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Hi, I’m Malek Bouatay, a creative Social Media Manager based in Monastir, Tunisia. I’ve spent 3+ years elevating brand awareness through multimedia content creation, data-driven social strategies, and active audience engagement. I specialize in cross-platform campaigns, visual storytelling, and SEO-driven content, delivering measurable results for clients across retail and digital markets, including STORE 2000 and Gestioneer.…Hi, I’m Malek Bouatay, a creative Social Media Manager based in Monastir, Tunisia. I’ve spent 3+ years elevating brand awareness through multimedia content creation, data-driven social strategies, and active audience engagement. I specialize in cross-platform campaigns, visual storytelling, and SEO-driven content, delivering measurable results for clients across retail and digital markets, including STORE 2000 and Gestioneer.

Malek Bouatay

Social Media Manager, Digital Marketer, Content Creator, +2

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Hi, I’m Malek Bouatay, a creative Social Media Manager based in Monastir, Tunisia. I’ve spent 3+ years elevating brand awareness through multimedia content creation, data-driven social strategies, and active audience engagement. I specialize in cross-platform campaigns, visual storytelling, and SEO-driven content, delivering measurable results for clients across retail and digital markets, including STORE 2000 and Gestioneer.…Hi, I’m Malek Bouatay, a creative Social Media Manager based in Monastir, Tunisia. I’ve spent 3+ years elevating brand awareness through multimedia content creation, data-driven social strategies, and active audience engagement. I specialize in cross-platform campaigns, visual storytelling, and SEO-driven content, delivering measurable results for clients across retail and digital markets, including STORE 2000 and Gestioneer.

Available to hire

Hi, I’m Malek Bouatay, a creative Social Media Manager based in Monastir, Tunisia. I’ve spent 3+ years elevating brand awareness through multimedia content creation, data-driven social strategies, and active audience engagement.

I specialize in cross-platform campaigns, visual storytelling, and SEO-driven content, delivering measurable results for clients across retail and digital markets, including STORE 2000 and Gestioneer.

Skills

Copywriting

Promo Video

Video Advert

Experience Level

Copywriting

Expert

Promo Video

Intermediate

Video Advert

Intermediate

Language

Arabic

Fluent

English

Advanced

French

Intermediate

Work Experience

Freelance Social Media Manager at Self-employed / Freelance

May 1, 2023 - Present

Formulated and implemented cross-platform social media strategies; analyzed performance metrics to refine content calendars and boost audience reach by over 20%. Designed and optimized engaging 9:16 vertical promotional content for stories and reels, ensuring consistent brand across 20+ weekly assets. Directed and produced high-resolution product photography and marketing visuals for 15+ product lines, emphasizing premium brand aesthetics.

Social Media Manager & SEO Assistant at Digital Market

October 1, 2024 - August 1, 2025

Engineered digital marketing strategies and oversaw Meta Ads campaigns to drive targeted traffic, resulting in a 15% increase in conversions. Conducted in-depth keyword research and deployed SEO strategies, identifying 50+ high-value keywords to optimize content visibility. Created compelling visual content and scheduled over 20 weekly posts, maintaining consistent brand messaging. Prepared and delivered 10+ client presentations communicating complex marketing results. Client accounts included STORE 2000 (Tunisia & France) and Gestioneer, with organic social optimization achieving high engagement.

Technical Sales Representative at Justech

September 1, 2023 - December 1, 2023

Launched a successful email campaign, achieving a 69.76% open rate out of 599 contacts. Administered commercial emails to engage potential clients, increasing scheduled meetings by 18%. Collected qualitative feedback from over 25 university professors regarding Turnitin usage, identifying three critical areas for improvement.