Available to hire
B2B Digital Marketing Manager experienced in developing and executing
marketing strategies for IT companies. Strong understanding of the IT
industry and staying current on the latest trends and developments allows
me to create marketing campaigns that speak directly to IT professionals’
and organizations’ needs and pain points.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
German
Intermediate
Bosnian
Advanced
Work Experience
B2B Digital Marketing Manager at Serengeti
January 1, 2020 - PresentLed multi-channel B2B digital marketing initiatives (SEO, SEM, email, and social) for IT clients; improved website visibility and traffic; produced 26 high-quality articles and 12 lead magnets; generated 1,000+ MQLs yearly with a 14% MQL-to-SQL conversion on a minimal budget. Elevated email open rates from 7% to 30% and achieved 6% CTR. Managed analytics, reporting, and cross-channel campaigns to drive growth and brand presence.
Communications and Franchise Manager at SIMBEX
January 1, 2020 - September 18, 2025Led development and launch of SIMBEX’s iOS & Android mobile app; optimized digital marketing campaigns, SEO, Google Ads performance, and newsletters. Negotiated with suppliers, improved ISO procedures, and developed franchise documentation, training programs, brochures, and pricing structures. Drove brand communications and franchise growth through targeted campaigns and content.
B2B Account Manager at NSOFT
January 1, 2018 - September 18, 2025Lead management & sales support: Qualified leads, coordinated with sales, and ensured effective follow-up. Organized international trade shows and provided cross-departmental support. Implemented OKR-based performance analyses for sales and marketing, and contributed to data-driven proposals and process optimization.
Marketing/Event Manager at NSOFT
January 1, 2013 - September 18, 2025Planned and executed marketing campaigns; managed website content and campaigns with performance tracking via Google Analytics. Organized international trade shows and coordinated cross-functional efforts to align marketing with business goals. Developed client performance-based proposals and supported sales initiatives.
Digital Marketing Manager at Serengeti d.o.o.
January 1, 2020 - PresentLed B2B marketing campaigns with a focus on SEO/SEM, content-driven social media growth, and marketing automation. Implemented lead scoring and email campaigns, improved engagement and ROI. Produced 26 high-quality articles, created 12 lead magnets, and supported external article publication. Led the development and launch of an iOS/Android app and streamlined documentation and processes for new franchises.
Communications Specialist at Simpex d.o.o.
January 1, 2020 - September 18, 2025Specialized in B2B campaigns and communications. Managed content strategy and social media growth; executed campaigns to drive engagement and lead generation.
Marketing/Event Manager at NSOFT
January 1, 2013 - September 19, 2025Managed website content and campaigns; tracked performance with Google Analytics. Lead management & sales support: qualified leads, coordinated with sales and ensured effective follow-up. Event & project coordination: organized international trade shows and provided cross-departmental support.
B2B Account Manager at NSOFT
January 1, 2018 - September 19, 2025Developed and managed B2B client relationships, planned sales strategies, and monitored performance KPIs. Created client performance proposals and implemented OKR methodology for sales and marketing.
Communications and Franchise Manager at SIMBEX Digital Marketing & Analytics
January 1, 2020 - September 19, 2025Planned, executed and optimized Google Ads campaigns; performed SEO; analyzed performance via Google Analytics and newsletters. Led mobile app project from design to launch and managed cross-departmental communications and franchise documentation.
B2B Digital Marketing Manager at SERENGETI
January 1, 2020 - PresentSEO & SEM: improved website visibility and traffic; Campaign analytics & reporting: monitored performance and provided actionable insights. Email & newsletter marketing: developed targeted campaigns. Achievements include increasing email open rate from 7% to 30%, growing social media from 1,100 to 7,000+ followers, and generating 1,000+ MQLs yearly with a 14% MQL→SQL conversion on a minimum budget.
Education
Bachelor of Computer Science at Mostar, Faculty of Mechanical Engineering and Computing
October 1, 2006 - October 1, 2009Master of Computer Science at Mostar, Faculty of Mechanical Engineering and Computing
October 1, 2009 - March 1, 2012Master's in Computer Science at Mostar
January 1, 2012 - January 1, 2018Bachelor of Computer Science at Faculty of Mechanical Engineering and Computing, Mostar
October 1, 2006 - October 1, 2009Master of Computer Science at Faculty of Mechanical Engineering and Computing, Mostar
October 1, 2009 - March 1, 2012Qualifications
LinkedIn Marketing Strategy
January 11, 2030 - September 18, 2025HubSpot Digital Marketing
January 11, 2030 - September 18, 2025Inbound Marketing
January 11, 2030 - September 18, 2025Growth Hacking with Digital Marketing
January 11, 2030 - September 18, 2025The Ultimate Copywriting Course - Write Copy That Sells
January 11, 2030 - September 18, 2025SaaS Marketing: SaaS Startup Lead Generation
January 11, 2030 - September 18, 2025Become an AI-Powered Marketer
January 11, 2030 - September 18, 2025The Ultimate Copywriting Course - Write Copy That Sells
January 11, 2030 - September 19, 2025Social Media Marketing: Content Batching and Repurposing (LinkedIn)
January 11, 2030 - September 19, 2025Growth Hacking with Digital Marketing (Udemy)
January 11, 2030 - September 19, 2025Digital Marketing (HubSpot Academy)
January 11, 2030 - September 19, 2025SaaS Marketing: SaaS Startup Lead Generation (Udemy)
January 11, 2030 - September 19, 2025Become an AI-Powered Marketer (Semrush)
January 11, 2030 - September 19, 2025Inbound Marketing (HubSpot Academy)
January 11, 2030 - September 19, 2025LinkedIn Marketing Strategy (LinkedIn)
January 11, 2030 - September 19, 2025Industry Experience
Software & Internet, Professional Services, Computers & Electronics, Media & Entertainment, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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