Maria Lucia Delgado Gil

Senior creative contributor to six major racing carnivals and seasonal campaigns; managed projects end-to-end; implemented custom workflows in Asana; managed freelance designers; mentored a Junior Designer; produced assets for on-course activations, OOH, LED displays, paid digital, social media, EDMs, publications, and internal communications ensuring consistent brand messaging.

Senior creative role contributing to strategy and execution of six major racing carnivals and seasonal campaigns. Managed projects end-to-end, implemented custom workflows in Asana, supervised freelance designers, mentored a Junior Designer, and produced assets for on-course activations, OOH, LED displays, paid digital, social media, EDMs, publications, and internal communications, ensuring consistent brand messaging.

Campaign Collaboration: Directed creative strategy and end-to-end execution for major racing carnivals and seasonal brand campaigns. Multi-Channel Asset Production: Delivered assets for OOH, LED displays, paid digital, social media, EDMs, and large-scale on-course activations. Workflow Optimization: Implemented custom Asana workflows to streamline cross-department planning. Leadership & Mentorship: Managed freelance resources and mentored a Junior Designer. Cross-Functional Partnership: Worked with internal teams to manage lifecycles from brief to delivery. Brand Consistency: Ensured outputs aligned with brand guidelines and strategic objectives.